Anthony Dye, MBA
***********@*****.***
Summary
Experienced business, sales and marketing leader with over twenty years of experience managing teams and projects from concept planning to completion. Adept in all stages of business planning, execution and measurement. Dedicated, hardworking, and committed to becoming a dependable and valuable team member in the next company I join. Work experience
Director of Marketing
Verizon Wireless - Cellular & More - Basking Ridge, NJ June 2013 to Present
● Drove the consumer marketing strategic vision and roadmap, obsessing over the end-to-end funnel and achieving a 15% improvement in customer acquisition and retention
● Led multiple business transformation projects, products, features and technology platforms
● Partnered with business teams to identify and implement key customer-focused opportunities, resulting in a 10% increase in customer engagement, adoption and satisfaction
● Recruited and led high-performing Agile teams that leveraged experts from all practice areas to deliver innovative and well-positioned products, features and services
● Managed Agile teams through design, testing, implementation and enhancement of best-in-class customer experiences resulting in industry leading sales conversion rates, channel growth, and cost takeout
● Stood up “Ask Verizon” virtual assistant chat and machine learning AI platform. Worked closely with multiple teams for vendor selection, use case development, system architecture and content development
● Implemented and managed Voice-of-the Customer and Closed-loop programs. Ran weekly meetings with business stakeholders to review and prioritize customer pain points and closed the loop on hundreds of critical business and customer experience issues
● Established new outbound customer call center operations to recover customer relationships, reduce churn, and help business teams improve operations Vice President of Operations
Diacel Corp - Miami, FL
January 2004 to June 2013
● Successfully managed the execution of new product rollouts, resulting in a 20% improvement in revenue generation and service metrics
● Spearheaded project management initiatives and KPI dashboards, driving a 15% improvement in project completion and executive engagement and understanding
● Collaborated with IT and data teams, ensuring seamless integration and alignment with company operational goals
● Managed critical relationships with internal and external partners ensuring successful project alignment and delivery
● Provided consistent and effective communication to the organization and external partners, fostering transparency and trust
● Led operational management teams, achieving significant improvements in operational processes and business impact
● Demonstrated the ability to quickly assess legacy processes and systems, identifying strategic areas for improvement with multiple options for improvement and solution
● Collaborated with leadership at all levels to set policies, procedures, and improvements resulting in numerous growth initiatives and efficiency impacts Director of Marketing
Diacel Corp - Miami, FL
January 2001 to December 2004
● Led go-to-market strategy for new product/service offerings, resulting in a 25% increase in product adoption rates
● Designed and launched dozens of new marketing campaigns that led to double digit increases in demand generation, provided sales teams with clear value propositions and lifted sales revenues by 20% annually
● Implemented strategic pricing strategies that optimized sales volume, resulting in a 15% market share growth
● Coordinated and led ad hoc teams within the enterprise for successful product launches, ensuring seamless collaboration between Development, Marketing, Sales and other practice areas
● Collaborated with cross-functional teams on launch readiness, providing insights and recommendations for utilizing the product portfolio effectively
● Monitored buyer sentiment, feedback, and market trends, providing key insights that contributed to the enhancement of the portfolio and securing continuous improvement, growth and adoption
● Implemented, managed and improved customer success and Voice-of-the-Customer programs to win long-term customer relationships and deliver on retention goals Sales Consultant
Diacel Corp - Miami, FL
August 1999 to January 2001
● Created and delivered sales presentations to new and existing customers. Performed industry, market and customer-specific research, and discovered qualified business and sales opportunities
● Consistently met and exceeded sales goals resulting in a $24M+ impact in new business. Awarded top sales consultant two years consecutively. Received bonuses and promotion Retail Store Manager
Speedo Authentic Fitness - Los Angeles, CA
March 1997 to August 1999
● Increased store revenues by 20% YOY and promoted to manage additional stores
● Recognized for effectively planning and implementing top revenue-generating initiatives, campaigns, programs and benchmarks that became adopted company-wide Education
Master of Business Administration, International Business University of Miami - Coral Gables, FL
July 2009 to August 2011
Bachelor of Science in Business Administration
University of California-Riverside - Riverside, CA June 2002 to August 2006
Certified Usability Analyst (CUA)
User Experience Design, Testing, and Optimization
Human Factors International (HFI)
Digital Marketing Certificate
Rutgers University, Center for Management Development, New Brunswick, NJ Professional Recognition
Spotlight Award, 2018, Verizon Wireless – received for leading large digital transformation projects Digital Leadership Award, 2018, Verizon Wireless – received for partnership with IT department Tireless Wireless Award, 2016, Verizon Wireless – received for leading digital transformation Product Launch Award, 2012, NextEra Energy – received for successful launch of new products