Digital Marketing Sales
Resume:
YOUR NEXT EMPLOYEE
**+ years passionate and experienced advertising, marketing and events
professional based in the Midwest region. I have a deep love for marketing concepts, consumer psyche, creative aesthetics, digital platforms and the growth of capabilities it creates. I indulge in connections to consult and work 1-1 as well as thrive within a team for campaigns that change lives with each conversion.
STAY IN TOUCH
Cell:
Email:
Residing:
***************@*****.***
linkedin.com/in/chelseakeyjones
Evansville, Indiana
Hello, Everyone
CHELSEA KEY-JONES
DIGITAL MARKETING & ADVERTISING STRATEGIST
2024
Digital Strategist & Digital Sales Manager
Increased Revenue 300% in first year as DSM at WEVV Increased Digital Revenue an additional 144% in second year
#1 in Digital Sales Growth in AMB North American Stations 2023 Hit every quarterly sales goal since 2020, hitting 2023s annual budget before the end of Q2 2023
Increased from 6% market share to 46% market share 2020-2023 Creates and executes digital marketing strategies to help grow small and large corporations/businesses and exceed corporate budgets Interviews/Recruits/Hires and educates all incoming Account Executives to understand digital advertising across multiple platforms Managed Account Executives, Agency Reps, Marketing Directors and Business Owners/Boards to develop tailored advertising strategies, utilizing digital media outlets across multiple platforms and products 44News WEVV Allen Media Broadcasting July 2020 - October 2023 (contract) PROFESSIONAL SKILLS
Proficient in Microsoft Office
Proficient in Canva Create Pro
Proficient in Wide Orbit Sales
Second Street Campaigns
AdMall Certified
ComScore Certified
Meta Blueprint / Meta Ads
Google Analytics GAM
SEO / SEM Skilled
Skilled in targeted ad campaigns
Skilled in various OTT platforms
Social Pilot
Adobe Premiere - Basics
Event/Project Management
Social Media Marketing
Consultant Sales/ Client Relations
Sponsor/Memberships
Strategic/Contingency Planning
Meida Buying/Vendor Negotiations
Objective Alignment and multiple
industries within marketing and
advertising (B2B, D2C/B2C)
Operational Business Strategies
Brand Strategy Alignment
Event and Project Management
Team Building
Marketing Manager & Media Buyer
Wonder Boy Media, Owensboro, KY October 2023 - Present Increased Agency Revenue 160% in first year
Pioneered and implemented the Ad Buying Revenue for WB Media Introduced WB Media to new platforms, local reps, resources and clientele as well as brojught in sales for new clients at the agency Created new contract structures, capabilites and processing for operations to compete with other agencies in the DMA Creates and executes all media and digital marketing strategies - majority focused in tourism and healthcare marketing
Managed 14+ social media accounts for clients on various platforms Partnered with Media Reps, Marketing Directors and Business Owners/Boards to develop tailored advertising strategies, utilizing traditional and digital media outlets across multiple platforms and products Conducted Client Needs Analysis and Audits, pulling avails, creating the pitch and pitching the strategy to the client to close all digital portions of all deals for the agency as well as creating campaign analysis’ and summary reports Conceptualized/Created Ads of Various formats for social and ad campaigns Educate clients and staff on digital trends, marketing strategies, and economical trends that affect businesses
Coordinated all media buys/orders with vendors and platforms, checking analytics and reporting timely analysis and case studies to clients End of Month reporting to agency and clients with reconciling and invoice billing
GOALS TO FOCUS
Increase knowledge on specific
industries and operation of agencies
Pursue further certifications and
assessments in digital products and
platforms for next generational reach
PROFESSIONAL EXPERIENCE CONTINUED
CHELSEA KEY-JONES
2024
Wedding and Event Coordinator / Owner
Utilize all social and professional skills to plan, negotiate, organize and execute events according to demands from clients in a timely and professional manner representing the company that’s hired my services as well as my personal brand. Events ranged from luncheons and showers to corporate meetings and fine weddings as well as non-profit events and trade show branding.
Chelsea Jones Weddings & Events, LLC March 2015 - March 2020 Marketing, Media & Project Coordinator
Oversaw all social media, marketing projects, events and contracts. Collaborated with local businesses for sponsorships and advertising, implementing budgets on projects and the basic administration of races in compliance with USA BMX, the Evansville Visitors Bureau and Evansville’s City Sports Commission.
Burdette Park BMX (Board Position) March 2014 - March 2020 EDUCATION
University of Southern Indiana
University of Louisville
Business Management and Marketing
with a minor in Public Relations
(emphasis on advertising PR, and
Entrepreneurship - incomplete / work
experience interim
2011
Associates of Science
Health Sciences: Nursing LPN
June 2014 to August 2016
Business Professionals of America
member
Member of the USA BMX Olympic
Committee for the Midwest region
PTA Chairman in EVSC 2018-2022
Volunteer with J.D Sheth Foundation
assisting in 2019 mission trip in
Guatemala for special needs families
Volunteer in Indonesia Mission Trip
for children and education
Volunteer in Bali Mission Trip for
animals and wellness
Volunteer of Andrew Pepper
Foundation for suicide awareness
Volunteer for The Village Foster
Homes
Member of Women of Business BNI
Previous member of EARN
Networking Group
Previous Member of Evansville
Chamber of Commerce
Previous Member of Evansville
Regional Economic Partnership
guest blogger/associate for
Influenster, BeYouTiful and We Are
Travel Girls
VOLUNTEER SERVICES
RE/MAX Revolution Real Estate November 2019 - May 2020 Marketing & Media Director
Created, planned and executed all graphic, communication and marketing projects with agents for their target markets and branding, utilizing several social and industry specific platforms per 41 active agents.
Managed all social media accounts on 4 platforms for all 3 locations Buyer of all traditional spot tv, billboard and digital media outlets to advertise the RE/MAX brand within the DMA for both locations in Southern Indiana.
Taught marketing strategies to contracted agents and helped promote their services to assist with closing deals.
Coordinate and network real estate professionals in the community to clients and vendors, including but not limited to - mixers, home parades, open houses, meetings, family nights, brokers opens, team building parties, nonprofit and charitable events, etc. Implement strategies for agent growth and any marketing needs while studying to get my Indiana real estate brokers license. 812-***-****
***************@*****.***
Pulling avails, creating the pitch and pitching the strategy to the client to close all digital portions of all deals for the AE Conceptualized/Created Ads of Various formats to assist Creative Services Curates budgets and plans with Account Executives to develop new accounts and maximize existing accounts for each rep's goals Educate clients and staff on digital trends, marketing strategies, and economical trends that affect businesses
Create and Execute all contests and promotions on the website Concept Create/Assist in LIVE news features and local event sponsorships Input all digital orders with vendors and platforms for the AEs and manage all ONO digital inventory and pricing
Conduct Weekly 1-1 meetings with AEs and balance internal workflow Coordinates with Digital Content Manager, Newsroom, Creative Service, Traffic and other departments to execute features and sponsorships End of Month reporting to corporate with reconciling and invoice billing Continued DSM / DMS
Contact this candidate