Administrative Assistant Social Media

EMPLOYMENT HISTORY

Micro - Influencer / UGC Content Creator

TikTok — Nov 2023 - Present

Executive Assistant

Core Leadership Institute, Harvard, MA — Jun 2024 - Present Corporate Administrative Assistant

Jack Morton Worldwide, Boston, MA — May 2024

Administrative Assistant

Acton Sales LLC., Littleton, MA — Jan 2017 - Feb 2019 Littleton, MA, 01460 • 978-***-**** • ******@*****.*** Leighton Pineiro

Social Media Marketing

Social media marketing professional with extensive experience in creating impactful content and driving engagement on platforms like TikTok. Leveraging skills in digital marketing, project management, and public relations, consistently delivers innovative strategies that generate substantial growth and brand visibility. Passionate about using data-driven insights to craft compelling narratives and foster meaningful connections with audiences. TikTok profile with over 5 million likes and 55,000+ followers. Generate an average of 10 million post views and 50,000 profile views per month. Successfully contributed to over $600K GMV for brands through engaging, authentic UGC campaigns. Craft compelling content strategies, leveraging audience insights and data-driven analysis to maximize exposure and engagement.

Partner with brands to create tailored campaigns that resonate with audiences, driving strong brand engagement.

Anticipate and set trends, staying ahead of TikTok platform shifts and adapting content formats to maintain growth and audience interest.

Foster community engagement through interactive content and responsive communication. Provided comprehensive administrative support to executives, managing daily schedules, travel arrangements, and meeting coordination.

Assisted with email management, prioritizing communications, and drafting responses on behalf of executives.

Organized and prepared materials for client-facing meetings, including presentations and reports. Served as the point of contact between executives and internal/external stakeholders. Demonstrated professionalism and courtesy in all communications to uphold company image. Maintained confidentiality of sensitive information, including calendars and company data. Provided direct assistance to the President and Chief Creative Officer, managing communication channels efficiently.

Handled phone calls, scheduled meetings, and assisted visitors to ensure a positive experience. Executed various administrative tasks to maintain organized operations. Facilitated all travel arrangements for President and CCO to support their business needs. Supported team members with organizational tasks and maintained strong communication channels. Answered phone calls, scheduled meetings, and supported visitors.• Carried out administrative duties such as filing, typing, copying, binding, scanning. Completed operational requirements by scheduling and assigning administrative projects and expediting work results.

Made travel arrangements for owners such as booking flights, cars, and hotel or restaurant reservations. EDUCATION

Bachelor of Arts, Public Relations

Suffolk University, Boston, MA — Sep 2017 - Dec 2021 COURSES

Social Media

Suffolk University

Public Relations I, II, III, IV

Suffolk University

Advertising

Suffolk University

Web Design

Suffolk University

Organizational Communication

Suffolk University

SKILLS

Public Relations Video Editing

Microsoft Office Social Media Marketing

Office Management Adobe Photoshop

SEO Hootsuite

Email Marketing Digital Marketing

Microsoft PowerPoint Marketing

Google Suite Project Management

Web Design Adobe Illustrator

Adobe InDesign

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