Business Development Growth

Curriculum Vitae of

Bashab Kumar Maitra

Objective

Looking forward to career progression in Customer Management & Brand Building.

Knowledge & Understanding

May 2015 to June 2024

Position: GM - Sales & Marketing, Bengal Development Corporation Limited

Working on:

Developing Sales Strategies, Sales & Budget Planning, Client Selection, Ensuring Monthly Target, Widening up Sales Base in the Industrial Segment.

January 2014 to March 2015

Position: General Manager, Mageba Bridge Products Pvt.Ltd.

Worked on:

Popularizing Mageba Products like Bridge Bearings and Expansion Joints was the prime responsibility, thus developing relationship with Key Opinion Groups and Govt. Bodies was ensured. Also ensured constant growth of sales (month over month) in Bangladesh Operations, selection of sales channels, setting brand positioning strategy etc.

May 2013 to December 2013

Position: Senior Regional Manager – Marketing and Project Sales, Asian Paints BD Ltd.

Worked on (Marketing):

Implementing Marketing concepts in align with the International Business Unit of Asian Paints India Ltd.

Developed Marketing Strategy, designing different Dealers’ Scheme, Developing different Marketing Communication tools, Container Designs, Royale Play etc.

& Project Sales:

Market Development Activities, determining Business Development Strategies, Developing relationship with Key Opinion Groups, Developing Designs for Shop Makeover

MoU signing with IAB for Involvement with the Lecture Series

Organized several ‘Briefing Sessions with Architects and Real Estate Owners’ etc.

October 2012 to April 2013

Position: Sales Manager – Decorative, JOTUN Bangladesh Limited

Worked on:

Providing inputs towards company’s registration

Duties calculation

Product Pricing

Formulated a winning Brand Positioning strategy

Developed a Business Plan for 2013

Team Formation

May 1999 to September 2012

Position: Manager – Prolinks & Projects (Senior Manager), Berger Paints Bangladesh Limited

I was heading Prolinks and Projects, which is the sole link between Berger brand marketing function, Sales organization and Professionals (Architects, Engineers, Developers, Contractors and Project Owners), a coordinating cell linking the company and the Specifiers. The responsibility here entails an amalgamation of product marketing knowledge, professional marketing, and facilitating the customer management process.

Project responsibilities entail full business execution of all Prolinks Specified jobs. On top ensured business of all leading Developers, Govt. Projects, Contractors and Institutions, Embassies and Industries.

Market Development

Increase market share by Implementing creative ideas to help in Increasing the market depth and width

Measuring the market pulse and making action plan accordingly

Monitoring competition activities

Practicing the Integrated Marketing Management as much as possible

Business Development Activities

Business Development by conducting End User Activity

Maintaining the database of the customers

Participating in drawing strategic plans and ensuring best implementation of the marketing strategies

Credit Management

Responsible for credit status of the total Project business

Responsible for credit realization of the Dept.

Allocation of credit among Clients that commensurate the potential of each client

Product Portfolio Knowledge

Aesthetic and technical knowledge about Decorative Paint Products

Familiar with technical aspects of high build and heavy duty Industrial coatings

Achievements:

Developed close liaison with the leading and practicing architects in Bangladesh, Engineers of different government and private Developers, etc.

Ensured consecutive volume growth for past 8 years on Decorative Liquid products. Secured exclusive sale of Berger Products in major Govt. & non-govt. projects.

Organized numerous seminars with architects of Department of Architecture (PWD), Institute of Architects Bangladesh and Engineers of different Developers. Also organized several briefing sessions with institutional clients and contractors for disseminating information and image building among the potential clients.

Secured association with IAB in organizing Berger Award for Excellence in Architecture award thereby adding to the image of patronization of the industry, promoting talents, corporate social responsibility, and credibility of the company.

Secured association with BUET in introducing an exclusive Berger Awards for Students of Architecture of BUET (BASAB) for excellence in the field of Architectural education and research.

Secured Association with Khulna University (Architecture Discipline) in introducing KUAD-BERGER Award Program for excellence in academic curriculum.

April 1995 to April1999

Senior Account Executive - Adcomm Limited

Responsible for Client Servicing; the position gave me exposure in maintaining liaison with different media (Press, Television, Outdoor etc.). I was the Brand Custodian at the Agency end for renowned multi-national and national brands and worked towards brand building and executing MARCOMM activities through 360 Degree campaigns. Development of designs, artworks and storyboards for TVCs and Radio commercials, taking approval from the client, media booking, and event management were part of the responsibilities.

Achievements:

Berger Paints Bangladesh Limited – Color Bank launch

Bangladesh Centers for Communication programs – launch campaign of Green Umbrella logo

Siemens Bangladesh Limited – develop campaign proposal

Levers Brothers Bangladesh Limited – event management at Dhaka International Trade Fair ’97

April 1988 to 1994

Self Employed

On-the-job Training

A.Induction Workshop conducted by Asian Paints India Ltd. In Mumbai

B.Induction Course conduction by Jotun Malaysia at Kuala Lumpur

C.Prolinks Operations in India Conducted by Berger Paints India Ltd.

D.Managing for Results and the Challenge of Leadership by Dr. Upali Mahanama

E.Professional Managers Conducted by BRIDDHI-Industrial & Marketing Consultants

F.Social Marketing Campaigning and communication by SOMAC the social marketing wing of LINTAS INDIA

G.Creative Selling & Presentation Conducted by Stamford College Group, Bangladesh in association with Oracle Management Services Pvt. Ltd. India

H.Advances in Family and Social Communication from Johns Hopkins University / Centre for Communication Programs

I.Message Development from Johns Hopkins - University / Centre for Communication Programs

H. Script Writing from Johns Hopkins University / Centre for Communication Programs

Education

1987 B.A. University of Calcutta, Kolkata, West Bengal, India

1983 Higher Secondary Certificate, Notre Dame College, Dhaka

1981 Secondary School Certificate, Nasirabad Govt. High School, Chittagong

Special Skill

Silva Graduate on meditation since 1995.

Other skills

Computer literate.

Eligibility to work in USA

I am an Immigrant to USA with Green Card and Social Security Pass.

Personal Data

Father : Jagannath Maitra (Late)

Mother : Kalyani Maitra

Date of Birth : November 4, 1966

Marital Status : Married since February 19, 2002

Spouse : Sangita Maitra

Child (Son) : Bornil Maitra, born on the July 07, 2007

Address : 130 West Tonto Drive, Chandler

AZ 85248

Cell: +1-480-***-****

email: **************@*****.***

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