Digital Marketing Social Media

Danielle Dunbar

***********@*****.***

https://www.linkedin.com/in/danielle-dunbar/

972-***-****

Dallas, Texas, USA

Work Experience

Growth Marketing Manager

Lansinoh Alexandria, VA

Nov 2021 Sep 2024

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Spearheaded US marketing efforts across paid media, PR, email, influencers, and organic social media, boosting brand visibility and engagement.

Managed a $4M ad budget, optimizing Meta, TikTok, and Google campaigns with a 2% CTR, 30% hook rate, and 3% engagement rate.

Analyzed website traffic and marketing data on Google Analytics to improve targeting, driving a 30% increase in monthly traffic.

Increased Instagram followers by 400%, grew TikTok to 13k followers, and managed a 500k-member Facebook community.

Led the product review strategy, securing 100+ reviews per product launch on platforms including Target, Walmart, and Amazon, enhancing product credibility and driving sales.

Acted as the liaison with the PR agency, securing placements in top- tier outlets like Wirecutter, Buzzfeed, and Good Morning America.

Digital Content Manager

RightSEM Marketing Agency Remote

Mar 2021 Nov 2021

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Optimized WordPress sites for SEO, enhancing copy and boosting search rankings, leading to a 50% increase in organic traffic.

Collaborated with clients to align on goals, delivering weekly data reports to track progress and optimize strategies for continuous improvement.

Handled social media accounts, enhancing client visibility and engagement by developing engaging content across platforms, including LinkedIn and Facebook.

Marketing Coordinator

LIM Living Anaheim, CA

Nov 2020 Nov 2021

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Launched and managed email marketing and CRM, organizing lists and tracking campaign success with Mailchimp.

Supported business development initiatives by creating marketing materials and providing administrative duties to ensure smooth project execution.

Sales Development Representative

Wrike Inc. San Diego, CA

Mar 2020 Mar 2021

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Exceeded lead generation quota by 120% consistently, contributing to a 25% increase in quarterly revenue by targeting high-value B2B prospects and improving CRM data accuracy.

Maintained Salesforce CRM data accuracy by regularly updating and tracking client interactions, contributing to efficient follow-up and relationship management.

Core Skills:

Paid Digital Ads (Google, Meta, TikTok),

Budget Management & ROI Optimization,

SEO, Wordpress, Salesforce,

Google Analytics,

Social Media Management, Copywriting,

Email Marketing, Data Analysis & Reporting,

Canva, Google Adwords

Education:

San Diego State University

Bachelor's Degree

Marketing & Sustainability

Dec 2019

Thammasat University

Study Abroad Business Administration

Dec 2018

Certifications:

AI in Marketing

ELVTR

Oct 2024

Bloomberg Market Concepts

Bloomberg

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