Digital Marketing Media

Cristina Figueira

Digital Marketing Analyst

Degree in advertising with experience in strategy implementation and data analysis of advertising campaigns in digital media. I specialize in automated data reporting in the Google Data Studio tool, and I have basic knowledge of database structuring. Enthusiastic fast learner with strong analytical skills willing to contribute to company growth. Phone: 832-***-**** Email: **********************@*****.*** Address: Katy, TX 77494 Ability to work in the US without sponsorship. Experience

PERSONAL SHOPPER, Walmart – Katy. Texas

Jun. 2022 - Current

Shop for products that consumers buy online and ensure the products' best quality. Packing items with safe shipment standards and load the truck correctly.

MARKETING DATA ANALYST, Havas Group – Buenos Aires, Argentina Mar. 2021 - Sept. 2021

Generated dashboards and performed data analysis for digital media campaigns’ investment returns of different paid media platforms using Google Sheets automated functions. Leveraged advanced Google Data Studio skills to analyze consumer behavioral patterns and present reports to upper management. Managed businesses’ databases using Supermetrics to ensure effective data collection and manipulation according to company standards. DIGITAL MARKETING ANALYST, UTAG – Buenos Aires, Argentina Jun. 2019 - Feb. 2021

Implemented advertisement pieces in digital media, such as Facebook Ads, Google Ads, and Programmatic purchases, that focused on objective KPIs and that effectively acquired and retained 80% of new customers. Executed media split planning of 10 campaigns based on the brand objectives and budget. Generate insight reports from metrics obtained using Google Data Studio automated functions. Generated monthly reports using Google Analytics analyzing traffic on clients’ websites and user’s consumption patterns from advertising and organic sources. COMMUNITY MANAGER, Leo Burnett Caracas, Venezuela

Apr. 2018 - Nov. 2018

Scheduling and implementation of posts on business social networks. It was also part of my role to write the captions/copy, as well as write the graphic ideas for future posts based on the strategy and user behavior based on old posts.

Education

2014 - 2018

Bachelor’s Degree In Advertising, Alejandro de Humboldt University, Caracas, Venezuela Skills

Google ads search certification Microsoft Word, Excel, PowerPoint, Outlook. Google Analytics, Google Data Studio, Supermetrics, Google Tag Manager, Google Trends. Google Ads, Facebook Business and Ads Manager, Bing Ads, LinkedIn Ads, DV 360. Problem-solving