User Experience Digital Marketing

Summary

I'm a Senior Leader with **+ years of experience in UX Research. I use mixed methodologies throughout the Full Product Lifecycle, from ideation to post-release measurement. With success as a Lead Research Manager, I'm skilled in Customer Journey Mapping and clearing UX backlogs. I coach and mentor, leading and coaching multi-cultural teams on-site, remote, and globally. I'm an expert in qualitative and quantitative research design, implementation, analysis, and providing actionable results. Outside of work, I'm passionate about climate change activism, nature, and electric cars. Technical Skills Adoption Metrics

● Technical Writing and

Documentation

● Digital Marketing

● Rapid Iterative Testing and

Evaluation

● Usability Testing

● Product Development

● User-centered Design

● Customer Satisfaction

● Net Promoter Score

● Qualtrics

● Survey Monkey

● MailChimp

● Excel

● Visio

Experience

Manager (Lead) Senior UX Researcher

UserLogic inc.

Feb 2015 - Present

● Lead and develop cross functional teams addressing both the user and business needs.

● Improve monetization by applying proven research methodologies throughout the entire product lifecycle.

● Establish the vision, strategy and execution of research interventions that achieve measurable results.

● META - User Research for Hiring Candidates, Candidate Experience, and Application Tracing Systems (ATS). Planned research roadmap and strategy for 12 high profile projects.

● HBOMAX - Consulted on requirements gathering, research strategy and methodology, research plan development, methods of execution.

o Streaming services - Connected TV, AVOD, SVOD, Player Experience, Customer Experience o Past Engagements Include; HBO Max Electronic Arts (EA) The Walt Disney Company PayPal abcNEWS ebay

cisco yahoo Genentech CTB McGraw-Hill Intuit Qualcomm Shopping.com HP Intel Wells Fargo Bio-Rad Toyota ShareThis Samsung Electronics Wyndham Hotels & Resorts Consultant

Present

● Educational Company specialist in Project Based Learning for k-12. Developed a learning platform to provide instruction and offer real-time feedback to key stakeholders. o Learner performance increased 50%.

● Unmanned Aerial Vehicle detection and sensor data recording, analysis, and reporting. o Researched, designed and developed a drone ecosystem that licensed pilots to find and perform aerial photography.

● Wearable biometric and environmental tracking for youth athletes that improved their performance in training. Games User Experience Researcher

Electronic Arts (EA)

Oct 2013 - Jan 2015

● Lead user research activities for EAs digital products.

● Created a knowledge base and established guidelines for research results and activities

● Collaborated with game team studios on market segmentation and success metrics.

● Produced actionable results through qualitative and quantitative research. Results: More than 6 million people have played Plants vs. Zombies: Garden Warfare Plants vs. Zombies sold more than 300,000 copies during its first nine days, generating more than $1 million in gross sales.

● Improved game play satisfaction

● Improved likelihood to purchase titles (games)

● Improved segmentation knowledge

● Proved the value of deploying excellent user research practices (ROI) resulting in the release of higher quality games Peter Bratti

415-***-**** *****.******@*****.*** www.linkedin.com/in/peterbratti Lead Customer Experience Researcher

Director of User Experience

mCart

Feb 2012 - Aug 2012

● Developed online shopping user experience and product feature definition for early stage start up.

● Deployed rapid iterative testing, A/B tests, surveys, competitive analysis applying best practices in research and design. Customer Listening / User Experience / Human Centered Design Lead Cisco

Nov. 2010 – Apr. 2011

● Led Human Centered Design activities for next gen quoting and sales portal for Cisco Systems Global Field Operations.

● Deliverables included project management, team management, user experience design, requirements gathering, and research.

● Worked with upstream team members including District level Account Managers, Business Analysts, as well as Cisco's 1-Tier Partners, Distributors, and Resellers.

● Completed detailed specifications for development in collaboration with diverse cross functional teams CSAT, Adoption Acceleration, User Experience Research, Human Centered Design, Smart Services Cisco

Apr. 2009 – Oct. 2010

● Created and documented style and practice guides for Human Centered Design Best Practices

● Innovator and strategist for creating a Smart Business Design Center of Human Experience inside Cisco Systems.

● Discovered opportunities to maximize adoption of future and existing Smart Services Technology Group for Cisco with Partners and Customers.

Principal User Experience Architect, Online Merchandising, Online Marketing Manager Samovar Tea

Mar. 2008 – Feb. 2009

● Designed and implemented an entirely new online channel for a chain of three tea lounges in San Francisco, CA.

● Product sales increased by 800% & conversation rates were equal to fully managed mainstream e-commerce sites. Principal User Experience Architect and Strategist Green by Design

Sep. 2007 – Feb. 2008

● Full product lifecycle research and design for green and sustainable living applications.

● Increased user adoption, page views and return visits by 5x in 1 year.

● Created new e-commerce features for greater monetization built to be maintained by non-technical personnel. User Experience and Adoption Consultant

ShareThis

2008

● Developed Research Strategy Framework to improve user adoption of new product concepts resulting in increased data collection, page views, content discovery, customer engagement and retention. User Experience Research and Design Manager

IMshopping

2007

● Developed research strategy framework and deliverables to improve user adoption of new product concepts for early stage startup (pre-release) needing user experience direction strategic and tactical approaches. Senior User Experience Researcher

eBay

2005 - 2007

● Senior User Experience Researcher for eBay, Inc and Shopping.com B2B, B2C platforms.

● Provided user experience and design services for new products to promote user adoption and monetization.

● Increased customer satisfaction by 80% and transactions by 30%/month. Research Program Manager

McGraw Hill

2005

● Determined research scope, project deliverables, budget, and staffing for product suite.

● Improved discovery and utility for online learner assessment platforms nationwide (USA).

● Implemented User Experience Design best practices and actively participated in hands-on tasks. Principal User Experience Research

Wyndham Hotels & Resorts

2004 - 2005

● Conducted international ethnographic research, contextual inquiry, and usability evaluations in the USA, UK, Canada.

● Created innovative design concepts to better accommodate the complex decision making process of travel planning. Sales Development Technology Specialist

Genentech

2003 - 2004

● Designed and conducted ethnographic research nationwide to explore new digital technologies for the Genentech sales teams.

● Determined the best suite of technologies for field and office use. Senior User Experience Consultant

3Com Corporation (Acquired by HP Enterprise)

2002 - 2003

● Designed and performed user experience research and competitive analysis from packaging through configuration of next generation server technology

Senior User Experience Architect

HP

2001 - 2002

● Advised and designed On Demand Video Player and Ordering System deployed at Walmart online and retail locations Director of User Experience and Design

Andale (now Vendio)

1999 - 2000

● Directed all user research and interface design teams for 1.0 and 2.0 versions of auction software.

● Created and implemented research strategies and materials (needs analysis, ethnographic, contextual Inquiry, and formative evaluations) as well as rapid prototyping and new concept design illustrations. Senior User Experience Researcher

The Walt Disney Company

1998 - 1999

● Designed and conducted moderated usability studies.

● Provided analysis and recommended improvements in ease of use, goal achievement, and navigation.

● Projects included: Disney, ESPN, ABC News, Infoseek Search and Directory, Auctions, Online Shopping, Mail, Message Boards, and many other Walt Disney properties.

● Determined usability requirements, developed recruiting and research session materials, screeners, task scripts, background questionnaires, observation templates, and participant schedules. User Experience Researcher

Intuit

1997 – 1998

● Managed research communications with large financial institutions (Merrill Lynch, Fidelity, Charles Schwab, Wells Fargo, etc.) for new product features of Quicken, Quick Books, Turbo Tax.

● Conducted Alpha and Beta testing for Intuit’s signature products. Education

Master's Certificate Advanced Digital Marketing & Growth Strategies o Wharton Online 2023

● Masters, Instructional Technology and Design

o San Francisco State University, 2002

● Masters Certificate in Business Process Management, Business o University of San Francisco, 2012

● Fundamentals of Global Energy Business

o University of Colorado Boulder, 2014

● Bachelors Degree, Cognitive Psychology

o University of Colorado Boulder

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