Digital Marketing, SEO Expert and Social Media
Resume:
RICARDO ABADIAS
SEO Expert UX/UI Designer Community Manager
*******.*******.******@*****.*** linkedin.com/in/ricardoabadiasalejos Vancouver, Canada SUMMARY
With expertise in SEO Strategy, Web Management (UX/UI), Content Creation and Community Management across Instagram, Facebook, TikTok, and YouTube. Over the past three years, I have managed digital campaigns using tools such as Google Analytics, Semrush, WordPress, Hootsuite, Meta Business Suite and also, Artificial Intelligence tools. Furthermore, I have honed my expertise through certifications in SEO, Digital Content Creation, Project Management and Prompt Engineering in Artificial Intelligence. Experience in B2B and B2C digital marketing.
EXPERIENCE
SEO Strategy
Centre Europeu de Barcelona
2022 - 2024 Barcelona, Spain
Developed and executed comprehensive SEO strategies to drive organic traffic growth by targeting high-value keywords, optimizing blog content, and launching new landing pages.
Contributed to boost organic traffic to our website by 30% within 2 years.
Secured top 3 Google search rankings for critical keywords and URLs, resulting in a notable increase in the site’s Authority Score. Cut SEO management expenses by 50% in the Digital Marketing department.
Web Management (UX/UI)
Centre Europeu de Barcelona
2022 - 2024 Barcelona, Spain
Led a team of four administrative staff, overseeing the smooth operation and regular updates of the website.
Effectively led the management of the company’s website on WordPress, prioritizing UX and UI design to deliver a seamless, user-friendly, and visually engaging experience.
Developed and implemented a staff training program that improved team expertise in website management and WordPress.
Community Manager and Content Creator
Centre Europeu de Barcelona
2022 - 2024 Barcelona, Spain
Strategized, developed, and published engaging reels, posts, and videos across the company's social media platforms, including Facebook, Instagram, TikTok, and YouTube.
Played a key role in increasing follower count by 120% and boosting engagement rates by 87%, with a focus on driving shares and link clicks. Updated social media metrics and reports from Meta Business Suite on a monthly basis to analyze and find out key areas of improvement. EDUCATION
Bachelor of Economics - Teaching in English
Autonomous University of Barcelona
2018 - 2022 Barcelona, Spain
Project Management
2023 - 2024 Online
Prompt Engineering in Artificial Intelligence
Vanderbilt University
2024 Online
KEY ACHIEVEMENTS
SEO Campaign Success
Successfully increased our website's
organic traffic by 30% over the course of 2
years.
UX/UI Improvements
Led the management of the company's site,
prioritizing UX and UI to ensure a seamless
and engaging experience.
Social Media Growth Expert
Executed strategies that increased social
media followers by 120%, significantly
enhancing brand visibility.
SKILLS
Semrush WordPress LinkBuilding
Google Analytics
Google Search Console KPI Metrics
Mailchimp Canva
Meta Business Suite Facebook Ads
Hootsuite ChatGPT
Adobe Illustrator and Adobe Photoshop
Artificial Intelligence tools
Team project leadership
COURSES
Creation of Optimized Blogs/Landings
Finished an advanced course focused on building
SEO-friendly blogs and landing pages offered by
Cambra de Comerç de Barcelona.
SEO Strategy
Completed an intensive course on advanced SEO
Skills, Strategy and Metrics evaluation offered by Cambra de Comerç de Barcelona.
LANGUAGES
English
Proficient
Spanish
Native
Ricardo Abadias - *******.*******.******@*****.*** Powered by
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