FELIX DELGADO
Strategic Sales Business Management Training & Development
CONTACT
***************@*****.***
Raleigh, North Carolina
PROFESSIONAL SKILLS
Sales Planning
Business Development
Client Relationship Management
Key Account Management
Revenue & Profit Maximization
Upselling & Cross-Selling
Training & Development
Go-to-Market Strategies
Dealer Management
Negotiation
Machine Demonstration
Business Growth
Product Management
Business Transformations
Adaptable Business Planning
B2B, Distribution, & Channel Sales
Data Analytics
Strategic Planning
Process Improvement
Relationship Management
Initiative Driven
Leadership Qualities
IT TOOLS & TECHNOLOGIES
GPS Machine Control Systems
Slope/Grade Controls
Leica Geosystems
TOPCON
Trimble
MS Office (Excel, Word, PPT)
SOIL & ASPHALT COMPACTION
TECHNOLOGIES
Asphalt Manager, BOMAG
Tango, BOMAG
The Economizer, BOMAG
Versa-Vibe, Caterpillar
SUMMARY
Relentless Sales Leader with 17+ years of success and driving cutting-edge sales in diversified industries, excellent customer centric approach and strategic planning of sales initiatives at regional level to grow revenue and market dominance. Exceptional team builder and mentor, leading teams to consistently overachieve sales target. Inspired best-in-class results through impeccable services to customers, maximizing ROI for clients while ensuring highest standards of integrity, accountability, and teamwork.
CORE COMPETENCIES
Strategic Sales - Architecting sales strategy; selling to new markets, building into new markets, strategizing next steps, negotiating, and closing complex deals across enterprise and market sales.
Revenue & Profit Maximization - Develop and implement strategic programs to ensure achievement of sales targets such as increase in market penetration, gaining new business, and retention of customers.
Training & Development - Work with business leaders to identify training needs and develop training solutions. Identify and address training gaps and continuously improve training programs to ensure that they meet the changing needs of the business.
Relationship Management - Build and cultivate deep, trusted, and transparent relationships with our customers, exceeding their expectations during every phase of the customer lifecycle.
EXPERIENCE
Product Manager SANY America, Peachtree City, Georgia March 2024 – Sept 2024
Perform competitive analysis, goals of the business, and technology capabilities to define and develop product road map and requirements.
Delivered machine demos for newly launched products and tapped successful deals
Find, train and develop new dealers across the USA, Canada and Latin America. Senior Product Manager BOMAG Americas, Ridgeway, South Carolina Oct 2022 – March 2024
Delivered machine demos for newly launched products and tapped successful deals
Identify process gaps and redundancies within and across teams which impact product use and efficacy.
Remain involved in all stages of the product life cycle, defining and implementing refinements and upgrades to increase longevity.
Defining product marketing communication objectives and partnership in creating and sharing of training materials and delivering training to dealers in USA and Canada. International Sales Manager (Latin America) Cemen Tech, Iowa Nov 2020 - Oct 2022
Drive profitable revenue growth through enablement of sales teams in the assigned zone with skills and knowledge, data, insights, tools, behaviors, processes, and incentives which lead to higher sales productivity.
Market Growth
+15%
Client Retention
+68%
Sales Growth
+$80M
MACHINE APPLICATION
KNOWLEDGE
Soil & Asphalt Compaction
Road Construction & Paving
Road Reclaiming
Road Milling & Maintenance
CRITICAL COMPETENCIES
Customer Focus
Build Network
Peer Relationships
Tech Savvy
Action Oriented
Drives Results
Integrity And Trust
Business Insight
Resourcefulness
Learning On the Fly
Perseverance
Driven In Self-Development
INTERPERSONAL SKILLS
Excellent Communication
Good Presentation Abilities
Accountability
Teamwork & Collaboration
DOMAINS SERVED
Construction Equipment
Paving Products
Asphalt Equipment
Automotive Industry
Material Handling Equipment
Transportation Industry
CERTIFICATIONS
Certified in Six Sigma
Methodologies (Green Belt)
Certified in Train the trainer
Certified Paving Inspector
EDUCATION
Master of Business
Administration, Management,
University of St. Thomas,
Minneapolis, MN
Master of Science, Industrial &
Professional Technology, Indiana
State University, Terre Haute, IN
Bachelor of Science, Industrial &
Mechanical Technology, Indiana
State University, Terre Haute, IN
Translate strategic growth initiatives to actionable sales plans and quotas supported by best-in-industry sales operations.
Drive simplification and provide reliable data, scorecards and insights while driving improvement actions.
Lead strategic sales planning efforts for the Company. Establish specific goals and quotas for each direct sales region.
Work with Marketing to develop and execute sales priorities for individual solutions or verticals, understands emerging marketplace trends and develops programs to address. Project Manager & Dealer Development Consultant Navistar, Lisle, IL Jan 2018 - Nov 2020
Oversaw the day-to-day operations of the dealership network, as well as collaborates with Sales, Service and Parts to help strengthen existing and develop new customer relationships.
Assessed and managed departments to ensure department goals and target revenues are exceeded.
Created an exceptional customer experience to drive customer loyalty, analyze the business to determine shortfalls and develop action plans to improve performance.
Worked closely with peers to create impactful business engagement and training solutions that support the delivery of effective training.
Product Consultant - Product Manager (Latin America) John Deere, Miami, FL Dec 2014 - Jun 2018
Developed strategy to achieve sales budget and deliver growth targets for assigned territory.
Worked with Business Intelligence on growth opportunities and tracking ROI and lead management.
Fostered a culture of growth and development by designing a best-in-class group sales training program, and as needed.
Demonstrated a broad comprehension of the customer’s needs, market trends, industry challenges, major players, relevant products, and technologies. PREVIOUS EMPLOYMENTS
Sales Manager (Latin America) LBX Company, LLC Dec 2012 - Dec 2014
Sales Manager (USA & Latin America) Caterpillar Paving Products, FL Aug 2001 - Dec 2012
Service Engineer Caterpillar Global Paving, Minneapolis, MN Oct 1996 - Aug 2001
Client Retention
+40%
Sales Achieved
+$2M
Dealer Sales
+$475M
Service Portfolio
+15%
Improved Productivity
+20%
Reduced Dwell Time
+60%
Overall Sales Growth
+$58M (YoY)
Grown Service Business
+25%