Social Media Los Angeles

Li Ting Chen

Los Angeles, CA ***** Phone: 650-***-**** Email: ************@*****.***

US & Taiwan Citizen Languages: English (Fluent) & Mandarin (Native) LinkedIn: https://www.linkedin.com/in/li-ting-chen-88095b195/ Professional Summary

Leveraging a background in journalism, I transitioned into marketing with a strong focus on B2B and B2C strategies, particularly in health insurance and commercial insurance. My expertise spans content development, event management, and media relations. Skilled in managing cross-channel events and crisis communications, I’m also highly proficient in social media management and marketing, including email, websites, and Mandarin event hosting. Drawing on my television news background, I lead a team of four to create engaging visual content tailored for target audiences. With a deep understanding of audience psychology honed through years in journalism, I craft compelling, targeted marketing content that drives engagement. This combination of marketing, sales, and media experience allows me to effectively bridge the gap between strategy and execution. SKILLS

Tools: Adobe Premiere, Final Cut, EDIUS, Avid, PhotoScape, Microsoft Word, Microsoft PowerPoint Experience: Anchor, Correspondent, Reporter, Assignment Editor, Commercial Dubbing, Marketing Leadership in Video Production, Content Creation, Digital Marketing (Email, Website, and Social Media), Event Management, Social Media Strategy, B2B and B2C Strategy Operations, Marketing of Health Insurance, Commercial Insurance Products, Medicare, Crisis Communication PROFESSIONAL EXPERIENCE

TBH Marketing & Consulting Inc. US, Los Angeles

Project Manager, Senior Media Relations Associate Sep 2022 - Present

• Led a B2B cargo theft seminar, turning a $1,000 budget into $720,000 in annual revenue, successfully securing multiple commercial and group health insurance contracts.

• Grew KCAL Insurance Agency's YouTube channel from 10K to over 40K subscribers in 1.5 years, utilizing innovative content strategies and targeted program development to boost engagement and expand brand reach.

• Produced video content for audiences aged 55+, generating 230K views and 2M impressions in one month, successfully driving Medicare business. Other senior-targeted videos averaged 835K impressions per episode.

• Produced a YouTuber flight experience video for Pegasus Elite Aviation, resulting in 460K impressions and 110K views in one month, while securing TVBS News Channel coverage and leading the press conference.

• Led China Airlines’ new route campaign, producing promotional videos and organizing a social media giveaway, selling over 800 tickets and generating 385 potential leads through email marketing and social media promotions.

• Extensive experience in planning and executing online and offline events, brand marketing, public relations, press conferences, social media optimization, email marketing, website marketing, digital marketing, and crisis management. Global News TV US, Los Angeles

Correspondent May 2021 - Present

• Reported on major news events in Los Angeles, covering politics, Taiwanese community affairs, and international issues, reaching over 500K viewers and boosting audience engagement.

• Effectively communicated complex international topics, positioning news segments among the top three in viewership ratings during key broadcasts.

Eastern Television Taiwan, Taipei

Reporter Nov 2016 - Apr 2021

• Specialized in transportation and social news reporting, with a focus on food safety issues, honing public relations and crisis management skills. Recognized for exclusive stories and achieving top viewership ratings.

• Handled breaking news events, such as typhoons, earthquakes, major accidents, and national elections, further solidifying expertise in crisis management.

CTI Television Taiwan, Kaohsiung

Reporter Aug 2016 - Oct 2016

• Covered social news and political developments in Kaohsiung, managing news reporting, writing, and voiceover work. TKTV Taiwan, Kaohsiung

Reporter Jun 2015 - Aug 2016

• Served as daily news anchor and host for press conferences and events, independently managing TV shows through hosting, script editing, creative development, production supervision, commercial dubbing, and maintaining close communication with local communities and politicians.

EDUCATION

National Chung Cheng University Taiwan, Chiayi

Bachelor’s degree, Communication Set 2012 - Jun 2015 Cumulative GPA: 3.9/4.0

Contact this candidate