Digital Marketing Product Development

Seasoned Brand Strategist with over ** years experience in Sales and Marketing within the fine wines, spirits, and luxury goods sectors. A dynamic, results-driven leader with a proven track record of managing diverse portfolios, leading cross- functional teams, and driving innovation through pioneering marketing strategies and CRM platforms that foster deep consumer-brand connections. Recognized for consistently exceeding ambitious sales goals, I prioritize a customer- centric approach at the core of every business strategy. I thrive in fast-paced environments, and bring creativity, collaboration, and sharp business acumen to every challenge. My multilingual proficiency enhances global market expansion, while my leadership style emphasizes empowering teams with a clear vision and a collaborative spirit. I believe in tackling challenges with resilience, strategic insight, and dedication. Fluent in French and Spanish, other skills include:

Strategic Brand Planning

Product Innovation

Multi-channel Sales Management

Sales Planning and Forecasting

Omni Channel Marketing

Team Building & Leadership

Branding & Architecture

Content Creation

CRM Leader and Growth Driver

Digital Marketing & ECommerce

Cultural Diversity and Affinity

Public Speaking & Presentations

Led an inspiring team of 20+ staff to develop a sustainable and profitable DTC business across all channels - events, web, hospitality, social media and personalized outreach campaigns. Launched a new avant-garde outreach center that generated over $1.5M in revenue during the first year. Led the team in expanding Wine Club Membership from 3,400 to 4,600 members, driving a 56% increase in revenue. Implemented multi-channel National Marketing campaigns in key US markets - including national print advertising and consumer events with high profile clients and trade customers. Managed the hiring process for marketing and hospitality staff, including on-boarding, training and evaluations. Partnered with Director of Wholesale on state-wide market travel, distributor realignment, sales kickoffs and KPI reviews.

SUMMARY OF QUALIFICATIONS

913 Boccoli Street, Sonoma CA 95476 707-***-**** ***************@*****.*** linkedin Profile

SYLVIE ROCHON

PROFESSIONAL EXPERIENCE

VP OF SALES AND MARKETING BROWNE FAMILY WINES, Windsor CA (5/18 to 6/24) SR. DIRECTOR OF MARKETING & DTC GRGICH HILLS ESTATE, Rutherford CA (5/14 to 3/18) Head of Sales and Marketing for CIRQ Estate and CHEV Wines, luxury Pinot Noirs crafted by acclaimed winemaker Michael Browne, co-founder of Kosta Browne. As the second employee, I played a pivotal role in building its foundation, driving the brand’s vision, implementing a new E-commerce platform and establishing the brand strategy. Led consumer messaging, created digital marketing campaigns and relaunched the wines to 10,000+ members and distributor partners across 20 states.

Created CHEV wines from concept to bottle, packaging, wine profile, label design, website and national brand launch. Devised the winery's annual strategic business plan, driving double-digit yearly growth, including a 36% revenue increase in 2023.

Achieved 60% increase in membership acquisition and sales conversion via events, PR, social media and digital marketing.

Championed market expansion in 10 states, re-aligned wholesale partners with key retailers, and delivered $1M revenue. Designed an exclusive state of the art Hospitality experience curated uniquely for members and avid wine collectors. DIAGEO CHATEAU & ESTATE WINES, Napa CA (8/02 to 9/11) Held multiple brand management and new product development roles for premium wine portfolio throughout 9-year career progression, driving strategic initiatives across multiple brands. Highlights include: DIRECTOR of BUSINESS DEVELOPMENT (7/10 to 9/11)

Led the sale of six of Diageo’s wine brands - including P&L responsibility for 3.8M cases and a $5M budget. Collaborated with the M & A division of Diageo corporate office to create sales and financial documents. Co-led the financial due diligence process, contract negotiations and final deal transactions for divested brands. Disposed successfully of five of the six brands and created and implemented multi-layer exit strategies. DIRECTOR - INNOVATION, IMPORTS & LUXURY BRANDS (11/08 to 07/10) Promoted to Director, and managed new product development and luxury brand portfolio, delivering the largest innovation pipeline in company history.

Supervised a team of three brand associates and managed the RFP and creative process for multiple packaging, merchandise and branding agencies.

Achieved over 500K cases shipped within 12 months and launched the first female-targeted wine brand. SR. BRAND MANAGER - NEW PRODUCT DEVELOPMENT & CORE BRANDS (08/02 to 11/08) Launched SnapDragon, the #1 new brand in IRI 2009, and Prosecco Stellina di Notte. Led international packaging and brand development for new products. Managed top brands including BV, Sterling, and Chalone, driving a 40% increase in sales through innovative campaigns. Re-launched BV's On-Premise wine, achieving a 60% sales increase during the holiday season. Developed new packaging for Sterling's Reserve tier and led a $1M advertising campaign. ASSOCIATE BRAND MANAGER - JOSE CUERVO TEQUILA GUINNESS UDV (1/01 to 8/02 ) Managed $15M A&P budget and analyzed A&P effectiveness to ensure efficient and controllable spend. Launched the first Spanish marketing campaign to target the Hispanic community. Developed and managed the implementation of National On-Premise promotions for Jose Cuervo Gold. Collaborated with marketing, PR, and creative agencies to develop integrated marketing program for Jose Cuervo EDUCATION

University of Manitoba and Université de Moncton – Manitoba, Canada Bachelor of Arts Degree – Psychology & Business (6/95) Universidad Autónoma de Guadalajara - Jalisco, Mexico - Spanish Certification DIRECTOR OF MARKETING HUNEEUS VINTNERS, Napa CA (9/12 to 4/14) Launched The Prisoner Wine Company for the Huneeus family - one of the most highly sought after cult wines of its time. Partnered with renowned entrepreneur Dave Phinney, to integrate the brand from Orin Swift to Huneeus. Conceived the vision for the TPWC brand, designed the logo, and successfully launched three new cult wines - Cuttings, Blindfold, and Thorn.

Championed a multi channel go-to-market strategy, built the annual strategic business plan, and implemented an exclusive digital and e-commerce platform.

The portfolio contributed over $28M in revenue in 2014 and was later sold for $320M to Constellation brands.

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