Business Development Public Relations
Resume:
CHRISTINA GRAVES
********@*****.***
OBJECTIVE SUMMARY
To cultivate strategic alliances and revenue generating partnerships. Highly experienced and dedicated in implementing effective communication strategies that build customer loyalty, brand awareness, and customer satisfaction. With over 20 years of experience creating integrated campaigns using both traditional and digital media, public relations, and sponsorship sales. Thrives in creating compelling content, driving website traffic, and building brand awareness.
KEY SKILLS
Advertising
Business Development
Client Relations
Creative Team Leadership
Critical Thinking
Communications
Data Analysis
Digital/Social Media
Events
Financial Management
Marketing Strategy
Media Buying
Media Relations
Microsoft Suite
Negotiations
Positioning & Branding
Project Management
Public Relations
Sponsorships
Strategic Vision
Streaming
Strong Decision Making
Time Management
PROFESSIONAL EXPERIENCE
InterMedia Solutions, LLC
Chief Strategist & Principal Owner
February 2020- Present
Responsible for all strategic planning and the overall agency’s vision.
Nurtures and maintains key client relationships while ensuring clients goals and challenges are met, driving client satisfaction, retention, and long-term partnerships.
Develops business and revenue growth by driving new contracts and identifying opportunities for upselling and cross-selling services to existing clients.
Provides solutions-based campaign strategies and innovative campaign development for clients.
Develops and executes strategic account plans, driving revenue growth and cross selling opportunities.
Leads and mentors a high-performing team fostering a collaborative, results-driven culture.
Collaborates seamlessly with cross-functional teams for integrated campaign delivery.
Manages and successfully negotiated client contracts and secured mutually beneficial agreements.
Media Brokers International
Vice President, Client Partnerships
January 2023 – July 2024
Enforces the framework and process to manage the execution and implementation of media campaigns.
Managed creative development and execution of advertising and marketing campaigns, including strategy, traditional and digital media.
Develops and implements marketing strategies to reach clients desired goals and KPI’s.
Ensured customer satisfaction and client retention through client engagement networking and a consultative sales approach addressing client issues and concerns as they arise.
Well versed in a variety of Customer Relationship Management (CRM) programs including Sales Force, HubSpot, ACT and others ensuring effective optimum client management.
Focuses on identifying and establishing partnerships with stakeholders to drive business growth for the agency.
Establishes clients need to prepare advertising and media placement strategies to deliver, and grow the client’s product, services and/or messages to effectively penetrate their market and achieve their marketing goals.
Managed key client accounts and ensured the delivery of effective advertising and marketing campaigns.
Increases agency account business through direct solicitation and networking market segments with budgets of $2-$20 million budget spend.
Manage all aspects of advertising campaign strategy development, media buying, event and promotion, necessary to reach desired account Key Performance Indicators (KPI).
Manzo Media, Playbill
Director, Marketing Communications
February 2022 – January 2023
Collaborated with leadership and other designated staff in long-range planning for the organization.
Prepared budget projections as needed and discussed the potential impact of marketing new programs.
Coordinated complex business development, marketing, branding, and public relation initiatives from inception to launch.
Advertising and Business Development for the Washington, DC, Baltimore, MD and Boston, MA markets in Playbill publications.
Promoted advertising buys in local and national brands of Playbill throughout the US.
Developed strategic partnerships to enhance reader participation with new brand ideas and initiatives along with promoting those developed by Playbill corporate partnerships.
Best Version Media
Associate Publisher
March 2021 – February 2022
Implemented and executed core strategy governing and promoting local publications.
Negotiated smart business solutions for media partners and advertisers.
Established a wide range of community partnerships.
Provided leads for local Publisher’s in other territories.
Lead generation for community publications in the Prince George’s and Montgomery territories.
Urban One / Radio One
Sr. Integrated Media Specialist
January 2017 – March 2021
Exceeded monthly revenue goals by developing and managing a portfolio of over 40 local and national accounts, generating $1.5 million in annual revenue,
Consistently achieved departmental new business targets by acquiring three to five new billing accounts monthly, contributing to ongoing business growth and development projections.
Managed a diverse range of local, national, direct and agency accounts, developing comprehensive media strategies, promotions, schedules, creative spots, digital assets and added value opportunities.
Led the department in digital marketing contributions through successful email campaigns, social media, podcast and block programming sales.
Worked with other in-network stations outside of the Baltimore area in cross departmental collaborations to achieve client reach and programming goals.
Managed several high-profile clients live broadcast schedules maintaining consistent and timely billing, coordinating with several departments, on-air personalities, DJ’s, audio technicians and promotional staff.
Utilized a variety of analytical research tools to create comprehensive schedules and promotions for agency clients who required data-driven programming.
EDUCATION
Howard University School of Business Major: Marketing Minor: Advertising May 1986
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