Creative Director Associate

*************@*****.*** I https://www. lesliebley*50.wixsite.com/leslie-bley-2

https://www.linkedin.com/in/leslie-bley/

Professional Summary: Seasoned ACD Art Director with strong concepting skills and a proven track record in producing big ideas. Adept at leading cross-functional teams and elevating creative projects.

Core Competencies: Creative direction, pharma advertising, HCP experience, client collaboration, team leadership, high-concept idea generation, branding, strategic planning, digital communications, Adobe Suite, Figma.

Professional Experience

Freelance

Associate Creative Director

October 2023–Present

• Extensive digital work, tactic ideation, and convention work

Cult Health

Associate Creative Director

June 2022–October 2023

• Led creative team on high profile AbbVie brands, QULIPTA and UBRELVY

• Launched a chronic migraine indication for QULIPTA

• Produced new ideas on tight timelines and incorporated rounds of feedback Concentric

Associate Creative Director

December 2020–April 2022

• Launched Wegovy, a weight loss drug from Novo Nordisk

• Managed $13M in US and global HCP business (personal and non-personal promotion)

• Handled promotion of unbranded and DSA (disease state awareness) business

• Collaborated with cross-functional partners to create original work in print and digital mediums for various audiences

• Demonstrated strong conceptual abilities and storytelling skills

Freelance

Associate Creative Director

October 2018–December 2020

• Managed all 2020 RYBELSUS convention jobs—designed all tactics, led internal meetings, presented to clients, and partnered with convention vendors LESLIE BLEY

• Developed a refined understanding of brand, category, and overall marketplace

• Consistently produced new ideas for a variety of tactics

• Managed $4M in medical education business with 4 direct reports for Medical Knowledge Group, while ensuring multiple brands with moving timelines kept their strategic and creative integrity. Also integral in bridging cross-department teams within a newly acquired sister agency

Sudler/Sentrix

Group Art Supervisor

July 2010–September 2018

• Led the digital campaign for Xtandi, a prostate cancer drug, managing a $4M budget

• Optimized project schedules and budget adherence through efficient coordination

• Revitalized established brands and advanced their market position

• Played a pivotal role in corporate re-branding and culture shaping

• Actively participated in business pitches

• Maintained creative consistency across print and digital platforms

• Managed collaborations with graphic design freelancers, photo shoots, and illustrators

• Developed a new creative campaign, fostering beneficial client relationships

Education: Rochester Institute of Technology, BFA in Medical Illustration

Super Skills: Photoshop, Illustrator, InDesign. XD, Figma

Skills: After Effects, PowerPoint

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