Graphic designer production designer

Skills

Technical Skills

Adobe Creative Cloud: Photoshop,

Illustrator, InDesign

Procreate

Microsoft Office Suite: PowerPoint,

Excel, Word

Workfront

Digital Asset Management (DAM)

UX/UI Design: Figma, Sketch,

Prototyping

Web Development: HTML, CSS

Email Marketing: Campaign

Management, CRM

Photography: Digital Photography,

Photo Editing

Creative & Design Skills

Branding & Identity Design: Logo

Design, Brand Promotion, Content

Creation

Illustration: Digital and Traditional

Typography: Handlettering, Type

Design

Sketching & Concept Development

Silkscreen Printing

Color Theory

Soft Skills

Problem Solving

Time Management

Communication

Education

Virginia Commonwealth

University

December 2007, R ichmond, VA

BFA in Fine Arts C ommunication

Arts (I llustration, Drawing, a nd Visual

Studies)

April L Kelly 540-***-****

************@*****.***

mustardbuffalo.com

Experience

Brooks Running Co. – Seattle, WA (Remote)

Digital Production and Graphic Designer (Contractor via Aquent Studios) January 2021 – June 2024

• Spearheaded a high-impact 3-month website rebrand, working closely with internal brand marketing to ensure a cohesive and future-proof digital presence.

• Delivered pixel-perfect, fully responsive mockups using Sketch and Figma, elevating the user experience across all platforms.

• Created dynamic assets ranging from icons and motion graphics to high-converting email/CRM campaigns, social media content (Facebook, Instagram, Pinterest, Twitter), and print materials.

• Partnered with leading retailers (DSW, Footlocker, Zappos, Dick’s Sporting Goods) to design cutting-edge Ecommerce assets, PCP/PLP/PDP deliverables, and brand style guides.

• Orchestrated marketing materials for large-scale events and campaigns, including the Houston Marathon, Berkshire Hathaway initiatives, and other major marathons, maximizing brand visibility.

• Designed interactive digital asset kits, seamlessly integrated into the company’s DAM system to empower retailers.

• Elevated to Design Lead, where I mentored new designers, created reusable templates, and streamlined workflows for optimal creativity and efficiency. Mustard Buffalo Studio, LLC – Richmond, VA

Owner, Art Director, Graphic Designer

April 2012 – Present

• Founded and built a thriving creative studio, offering bespoke brand identity and promotional materials to a diverse portfolio of clients.

• Collaborated with businesses to deliver innovative web and print marketing materials, including eye- catching posters, logos, and stationery.

• Partnered with top PR firms on campaigns for nonprofits, healthcare organizations, real estate developments, and automotive clients, helping to amplify their brands. CarMax – Richmond, VA

Art Director, Graphic Designer (Contractor via Vitamin T-Aquent Talent) December 2019 – March 2020

• Developed a comprehensive PowerPoint theme, enhancing brand consistency across the entire marketing department.

• Designed and launched modern, visually cohesive employer style guides that elevated CarMax’s brand identity.

• Created standout visuals for the “CarMax Kids Give Back” initiative, used in company-wide campaigns annually.

• Supported the in-house creative team on various high-profile projects, delivering exceptional results across channels.

S&P Global – Washington, D.C.

Production Designer (Contractor)

March 2018 – July 2018

• Delivered high-quality design collateral (brochures, posters, web banners) that adhered to global brand standards and resonated with international audiences.

• Thrived under tight deadlines, managing high-volume projects with precision and creativity.

• Curated and prepared stunning visual assets, ensuring all content was optimized for print and web platforms.

Terra Gypsy – Richmond, VA

Manager

September 2015 – March 2017

• Revitalized Terra Gypsy’s digital presence by managing social media and crafting engaging content that boosted follower engagement and sales.

• Led the website redesign, optimizing SEO and user experience, leading to an increase in traffic and conversions.

• Assisted with the creation of compelling in-store promotional displays and marketing materials, enhancing customer experience.

RVA Magazine – Richmond, VA

Junior Designer

March 2012 – January 2013

• Designed visually striking posters, advertisements, and digital content that captured the attention of RVA’s vibrant, creative community.

• Contributed to magazine layout design, bringing fresh, innovative ideas to each issue.

• Represented the magazine at promotional events, forging relationships with key clients and local businesses.

Editorial Assistant & RVAmag.com Content Manager

May 2011 – December 2012

• Managed content for RVAmag.com, contributing original ideas, editing articles, and overseeing the editorial process.

• Coordinated interviews, transcriptions, and research to produce captivating stories for both print and online platforms.

Intern

January 2010 – April 2011

• Supported the editorial and design teams, contributing to magazine content and design concepts.

• Conducted research and transcribed interviews for publication, ensuring accuracy and timeliness.

• Liaised between the magazine and local businesses, building promotional relationships and managing deliveries.

Graphics Gallery – Richmond, VA

Printing Assistant

October 2008 – June 2009 Freelance: July 2009 – August 2010

• Gained expertise in large-format printing and design, producing high-impact banners, window graphics, and packaging solutions.

• Played a key role in the creative process, helping to elevate the visual identity of client projects through precision and creativity.

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