Graphic Designer Product Development
Resume:
Mabel Cabrera
Graphic Designer
SUMMARY
Graphic designer proficient in Adobe Creative Suite, packaging, art direction, and product development. For the past 8 years, I served as the Product Development Manager for Disney licensing in Ecuador, where I led the art direction and strategic development of consumer products. My efforts resulted in significant growth in approved consumer items, generating a 15% increase in revenue. This achievement led to the recognition of our agency as an example for other Disney agencies in Latin America. EXPERIENCE
Sign Designer & Estimator 09/2024 - Current
High Value Signs 11/2023 - 11/2023
• Project Coordination: Skilled in reviewing work orders and conducting site surveys to plan and execute signage projects effectively.
• Design Proficiency: Expert in Adobe Illustrator, creating compelling designs and shop drawings to enhance project success.
• Estimation & Documentation: Skilled in creating estimates with ShopVox and managing sign permits while documenting project details.
• Quality Assurance: Committed to high standards, performing thorough checks on specifications and materials to ensure client satisfaction. Associate Warehouse
Encompass Supply Chain Solutions 01/2024 - 09/2024
• Warehouse Operations: Efficiently pick, pack, receive, and load parts while supporting a collaborative team environment.
• Inventory Management: Utilize RF scanners to accurately pick and store parts in designated locations.
• Safety & Performance: Adhere to safety protocols and meet daily performance goals for quantity and accuracy of processed orders. Product Developer Manager - Disney Consumer Products Corporación El Rosado S.A. 08/2015 - 07/2023
• Product Development: Provided art direction for consumer products at Disney, preparing POP graphic proposals for over 10 retailers.
• Quality Assurance: Reviewed and approved 500+ products and packaging for Disney and other brands, ensuring regional compliance.
• Training & Support: Conducted training for licensees on the Disney Approval system and collaborated on special projects within Creative and Marketing.
Art Director
Publicitas Saatchi & Saatchi 03/2010 - 08/2015
• Creative Leadership: As Art Director, revitalized the creative direction and visual identity for over 100 projects, enhancing overall brand appeal.
• Packaging Innovation: Designed innovative packaging and advertisements for 15 new products and services.
• Effective POP Materials: Developed high-impact point-of-purchase materials for more than 20 retailers, strengthening brand visibility and engagement.
Graphic Designer
Cartorama C.A. 03/2005 - 02/2010
• Designed custom packaging and boxes for 80 new export product brands.
• Developed, created, and designed dies for corrugated boxes intended for export.
• Specialized in color separation and negative development for flexographic printing on cartons. EDUCATION
Graphic Design 05/2017
Escuela Superior Politécnica del Litoral - ESPOL - Bachelor of Fine Arts in Graphic Design SKILLS
Adobe Creative Suite / Art direction / Product Development / Digital Marketing / Cinema4d / Packaging / Creativity / Print Design / Screen Printing / Branding and Identity / Typography / Visual Communication / Color Theory LANGUAGES
Spanish Native English Intermediate
REFERENCES
Elmer Claros / Outbound Manager
Encompass Supply Chain Solutions / 214-***-****
Tokie Esaka / Latin America Head of Product Design The Walt Disney Company / +55-11-983**-****
Maria Elena Lapentti / Commercial Director
Disney Consumer Products Ecuador / +593-**-*******
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https://www.behance.net/mabelcabrera81
Lewisville, TX
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