Marketing & Sales Director
Resume:
Christine Morse
Marketing & Sales Director
Jenison, MI 49428
*********@*********************.***
Dynamic marketing strategist with expertise in communications and leadership, specializing in driving business growth through comprehensive marketing solutions. Proficient in Sales, SEO, digital marketing, PR, tradeshows, and event management, with a proven track record of executing campaigns that elevate brand visibility and customer engagement. Mentored by industry leaders at Herman Miller and Amway Global Headquarters, leveraging a blend of corporate expertise and creative innovation to deliver results-oriented strategies for small to mid-sized businesses. Skilled at utilizing advanced tools and data-driven insights to optimize campaigns, maximize ROI, and achieve measurable growth outcomes.
Work Experience
Marketing Director Avid Marketing Alliance-Grand Rapids, MI September 2009 to Present
• Set the overall vision and strategy for the organization, including defining the mission, goals, and objectives
• Develop relationships and outreach strategies for B2B and B2C
• Press & Media Relations. Gained earned PR for our agency in 27 radio and TV interviews and 18 for clients.
• Provide marketing and business growth services for 160 clients which provided 859 positive reviews• Grew the social media channels to over 5,000 followers
• Created a blog strategy for search engine optimization which set ourselves as the industry leader
• Increased client revenue from 5 million to 10 million in sales
• Increased website hits for a client per week: 1340% increase (this is not a typo!)
• Doubled the number of leads from 30 a day to 60 per day
• Educational Trainings for a client increased by 250% which set them as the industry leader• Outreach events increased by 33.33%• Brochures Distributed: 3900% increase (not a typo!)
• Fundraising for clients has raised over $175,000 Director of Chamber Relations (Contract)Wyoming Kentwood Chamber of Commerce-Wyoming, MI April 2022 to April 2023
• Grew membership base by 40% and maintained relationships with members, stakeholders, and the wider community to promote the chamber's brand and mission
• Increased sponsorship program by 67%
• Created effective events, communications, PR, content, and branding
• Developed and managed 53 events, including networking opportunities, educational programs, and community outreach initiatives.
• Collaborated with the chamber's board of directors to ensure the organization's financial sustainability and growth
• Fundraising for the foundation which provides educational scholarships we receive $10,000 within one year
Interim Executive Director / Former Board of Directors Member Ada Business Association-Ada, MI March 2022 to August 2022
• Generated $37,000 in membership dues within 3 months
• Developed systems and processes for managing 48 events per year
• Created event strategy that would encourage growth in membership and sponsorships Marketing Program Manager Public Relations Disability Advocates of Kent County, Lansing, & Muskegon-Kentwood, MI
January 2015 to November 2017
Disability Network of Kent County, Lansing, & Muskegon Grand Rapids MI
• Website Hits Per Week: 1340% increase (this is not a typo!)
• Facebook Fans: 23.72% increase
• Twitter Followers: 13.54% increase
• Contact Database: 154.89% increase
• Community Engagements Per Year: 400% increase
• Media Hits Per Year: 816.67% increase
• Phone Calls Per Day: 100% increase
• Brochures Distributed: 3900% increase
• Table Events Per Year: 33.33% increase
• Educational Trainings Per Year: 250% increase
• Press Releases Per Year: 600% increase
• Fundraising events equaled over $30,000 within first 6 months of campaign Marketing Program Manager Herman Miller, Inc.-Zeeland, MI January 2000 to June 2009
• Planned 5 large corporate sponsorships and 10 tradeshows per year with each of our ideal industries including healthcare, environmental, and ergonomics
• Managed a 2.5 million budget
• Led teams in pre-planning, product marketing, sales with local sales teams, at show marketing experiences, post show marketing and follow-up for ROI. International Promotions Amway Headquarters-Ada, MI January 1999 to January 2000
• International promotions for incremental revenue for 28 countries. Extensive project management, communications, team leadership, negotiations, worked with manufacturing to create the extra products for the promotions. A full resume and testimonials can be provided. Education
4 years of college in Hospitality Management
Ferris State University - Big Rapids, MI
September 1984 to June 1988
Contact this candidate