Marketing communications

DIANNE T. HAYNES

609-***-**** ● ******.*.******@*****.***

Marketing Communications, Public Relations professional utilizing exceptional project management and top tier research skills for new business development through primary and secondary intelligence. Strategic forward-thinking approach leading varied projects, and programs, to directly impact revenues, create new markets, and spotlight market leaders. Adept with technology skills combined with proven ability to drive strategy, manage and nurture talent, deliver organizational growth, form and liaison with strategic partnerships, and successfully implement and oversee complex projects. Strategist distinguished for proven leadership, creativity, team building, conflict resolution abilities and management administration of complex challenges and projects under strict deadlines.

Areas of Expertise

Strategic & Tactical Planning * Business Development * International Trade * Market Research * B2B/B2C Marketing * Market Trends * Vendor Relations * Education and Economic development

* Communications * Media Relations * Social Media * Public Relations

Professional Experience

CONSULTING ADVISOR, Princeton, Union County, NJ 2004 – 2024

Provided varied strategic consulting services during professional leave for family members

Managed administrators, reviewed legal and accounting documents for family estate and family security. Lengthy process closure through financial challenges and sale of real property.

Continuing education and experiences:

Crisis Communications, Business Development, Export/Import, Law Seminars and real estate course load for preparation of real estate licensing.

Travel (2011-2017) - Maine - New Orleans – business and family

Advised a political campaign for the New Jersey Senate race. Acted as a field consultant, relaying pertinent information from field canvassing to campaign headquarter staff. (2013)

THE HOME DEPOT-FINANCE DIVISION, Atlanta, GA

Customs Compliance Analyst-Trade Marketing 2000 – 2004

Spearheaded marketing communications, assuring compliance with corporate image and strategick marketing initiatives. Oversaw process improvements and established new systems.

Managed the Canada, Mexican, and USA initiative, including collaborating with C-level executive vendors and reviewing NAFTA regulations. Achieved 100% returns and established relationships.

Collected information and spearheaded competitive intelligence news articles to select executives.

Conducted internal and broker audit, with CBP focused assessments, C-TPAT, ISA programs; carefully tracked million dollar data, government returns from GSP vendors, aligning new trade agreements and strategic partnerships.

Tracked details for a five million dollar case; prepared documents for department’s submission to U.S. Customs and outside attorney - organizing documents and junior customs company broker.

DEPARTMENT OF COMMERCE CENSUS, Cobb County, GA

Recruiter 2000

Coordinated and provided administrative skills for the defined geographic region.

Recruited 25+ enumerators and scheduled testing for fast-paced Census. Closely monitored, reviewed, and verified enumerator’s countywide returns for accuracy.

Established closing procedures and ensured all materials were collected during closing process.

County achieved top percentile of Census 2000 collected geographic data.

VININGS GAZETTE, Atlanta, Cobb County, GA

Contributing Writer-Photographer 1998 – 1999

Created community-related series for weekly paper, with highlights of new educational program, school, students, community, sports, political, and cultural events for 60,000 readers during redistricting issues in county – pertinent for political awareness of community and education.

COMMUNICATIONS 21, Atlanta, GA

Media Relations 1998

Pitched and scheduled regional press interviews; collaborated closely with assignment editors, reporters, radio and television producers, trade publications, and local newspapers.

Notable project: Mid East Dairy Council – Spring Media Blitz – Message Nutritional Awareness.

*Metric reporting highlighted continuing relationships and reach increase.

DELTA AIRLINES, Atlanta, GA

Customer Service International Agent 1995 – 1997

Utilized exceptional communication skills during the Summer Olympic Games; alleviated negative press and addressed passenger concerns with newly built concourse.

Effectively managed an increased daily passenger count from 1,500 to 8,000. Assisted both international business passengers and dignitaries through U.S. Customs and FDA checkpoints.

Listed in “100 Best” International Marketing contest, “Come Travel Germany” through the German Chamber of Commerce.*Received letter of superb customer service from business leaders.

FLEISHMANHILLARD PUBLIC RELATIONS, Atlanta, GA

Public Relations/Marketing Communications 1992 – 1994

Marketing communications for the top public relations, integrated marketing agency in the world.

Lead national project positioning through marketing initiatives with qualitative and quantitative research methods, interviewing, building relations with influencers in targeted cities.

Oversaw trend reporting and introduced new business development. Managed crisis communications, data list development, and enhanced revenue-generating nationwide projects.

Partial notable national projects include the following:

Directed national membership drive for the Plastics Society located in Washington, DC. Increased membership and retained existing members.

Coordinated World Cup Soccer sponsorship development for Boston and major cities.

Team crisis communications through litigation: Client a well known national fast food chain.

List development through geo demographic research, target minority business development: Client a major bank, location target Orange County, California.

ADDITIONAL EXPERIENCE

Conventions/Trade Shows

Ellis and Cross and Independent Clients: Georgia World Congress Center, Atlanta, GA.

Partial Clients: Computer Hardware and Software conventions/trade shows, and

Medical trade shows: sales floor, media trade relations, pre-sales room corporate selection, meeting room, hospitality and seminar rooms, registration, and onsite supervisory positions.

Freelance Marketing/Advertising Sales/Creative

New Business development/sales, with creative expertise for a variety of clients, including Liberty Broadcast, Consumers Choice/WSB, Direct Response Media, and Chapter II Publications.

Video Co-Producer/Writer, Commercial Productions

Fashion, music artists, agriculture, and education video productions: Great West Productions and Imagination LTD-NYC, NJ, and Canada.

Substitute Teacher

Provided substitute teaching at private and public schools in Cobb County, GA. Classes taught include History, English, Art, and Music – AP and IB level. Leadership in parent organizations.

Education

Bachelor of Arts – Political Science, Secondary Education - Kean University – Union, NJ

Extension Coursework, Rutgers University – NJ, School of Visual Arts – NYC

Technical Expertise

Microsoft Office • Windows • Internet Online Search Engines,

Campaign Manager • Creative and Database Software • Social Media Sites

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