Graphic Design Designer

213-***-****

**********@***.***

linkedin.com/in/guspennock/

Professional portfolio upon request

La Roche University

Bachelor of Science

Major in Graphic Design

Pittsburgh, PA

Hard Skills

• Brand development and ID

• Marketing campaign development

• Creative graphic design

• Digital & email marketing

• Packaging and POP design

• Environmental and event display

• Diagramatical, infographic design

• Agency review and collaboration

• Agile process optimization

• Project management and planning

• Brand asset management

Soft Skills:

• Analytical and solution-driven

• Timely tactical execution

• Teamwork; cross-collaboration

• Resourceful, communicator

• Intuitive and goal driven

• Experienced in multi-cultural usage

and regional conventions

• Confident and professional

Technical proficiency in:

• Adobe CC Suite, Photoshop, Illustrator

• InDesign, XD, Premiere

• WordPress, Wix, Squarespace,

• Hubspot, Marketo, MailChimp

• Keynote, Powerpoint, Google Docs,

Slides, MS Office, Slack

• Datawrapper, Infogram

• DAM apps: Widen, Brandfolder, AEM

• Project Management apps:

Workfront, Asana, Trello

Languages - Bilingual

• English and Spanish

GUSTAVO PENNOCK BRAND MANAGEMENT • CREATIVE DESIGN AND CREATIVE OPERATIONS

CONTACT

SKILLS

WORK EXPERIENCE

EDUCATION

Sr. Graphic Designer & Brand Governance Manager (Global) Herbalife Nutrition • Worldwide Marketing Dept. - Los Angeles CA 2009 - 2019

• Go-to-senior graphic designer handling brand management, campaign localizations, working with senior marketing leaders, agencies, and vendors to consistently adapt brand assets when applying cultural, regulatory, and linguistic design adaptations

• Managed brand governance; project managing, responsible for tracking and reporting metrics, including brand adoption, message/visual cohesiveness, and compliance Marketing Communications and Sr. Graphic Design Manager Posey Company - Arcadia CA 2005 - 2008

• Led the complete redesign of its product catalog, implementing a customer-centric approach, improving user experience and data presentation; its innovating design drove an increase in sales by 15% the following quarter

• Streamlined processes to deliver updated tactical brand marketing and sales communication assets to product marketing and sales teams nationwide, increasing efficiency by supplying product information in real-time, thus increasing productivity and lowering costs by 34% Advertising and Creative Designer

Mexicana Airlines - Los Angeles CA 2003 - 2005

• Managed the creative development of social media, web, and print advertising campaigns for both Anglo and Hispanic markets across the USA and Canada. Ensuring West and East coast publicity and advertising efforts met seasonal and annual projected targets and within assigned budget

• Responsible for tactical issues facing the airline in terms of bi-cultural promotions, angling these between leisure and business travel audiences

Art Director - Creative Operations

Imaging Brands - Phoenix AZ 2019 - 2021

• Refined the master brand and revamped its sub-brands, optimizing creative alignment; developed a new product brand, creating ID system, style guides, marketing assets, web portal, and product packaging

• Produced proposal presentations, recurrent and new product training videos for B2B and high-end customers, expanding brand positioning across all marketing touchpoints Sr. Graphic & Brand Designer

Self-Employed - Los Angeles CA 2021 - 2024

• Successfully crafted various brand and creative design initiatives for new and existing customers, contributing to redefining their brand-building and tactical marketing efforts.

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