Social Media Manager

Ottawa, ON · ********.*@*****.***· 778-***-**** · Website&Portfolio

TOMI OLAJIDE

WORK EXPERIENCE

McMaster University

Bachelor of Arts in Communications & Media Arts/ Double Major in Political Science EDUCATION

Hamilton, ON

04/2024

Demonstrated success in creating compelling content, managing social media campaigns, and analyzing performance metrics to optimize online presence and support business objectives Developed and executed effective social media strategies across platforms such as Instagram, Facebook, and Tiktok. Fostered positive relationships with influencers, collaborators, and customers, contributing to a strong online community and brand loyalty.

Implemented SEO strategies on the stores website, optimising keywords, meta descriptions, and blog content to improve search engine rankings, leading to an increase in organic traffic. Social Media Manager/Sales associate

C’est Moi Clothing Hamilton, ON

09/2022 - 02/2023

Communications Co-ordinator for MSU 08/ 2022 - 04/2024 Developing strategic content calendars and coordinating posts across platforms to increase engagement, drive follower growth, and enhance brand visibility.

Planning, shooting, and editing high-quality video content for social media and paid ads. Skilled in using video editing software to create eye-catching content that boosts interaction on platforms like TikTok, Meta, and LinkedIn. Crafting persuasive long-form web content, blogs, and media that captures attention, conveys key messages, and drives engagement across diverse audiences.

Collaborated with academic departments to optimize SEO-friendly content such as blog posts, events, and student success stories, driving higher engagement and improving search visibility for key educational topics McMasters Unversity

PROFESSIONAL SKILLS, CERTIFICATIONS & INTERESTS

Languages: English (fluent oral & written proficiency) Technical Skills and Certifications: HubSpot: Digital Marketing & Social Media Marketing SEO Optimization Customer experience satisfaction Basic Adobe proficiency Sales management Microsoft office suite Graphic Designing Video editing

Interestss: Mindfulness Blog writing Videography Content Creation Restaurant touring Reading marathons Crochet

Taste of Lagos

Social Media Manager & FOH host

Hamilton, ON

12/2021 - 05/2022

Content creation, photography, and videography showcasing menu items and enhancing brand visibility Proficient in analytics tools (e.g, Facebook Insights) to track performance and adjust strategies for maximum reach and engagement

Built a customer loyalty program via social media promotions and online engagement, encouraging repeat visits and customer retention.

Followed safety and sanitation standards, keeping kitchen clean and organized at all times and collaborated with front-of-house staff to manage special orders, dietary requests, and timely service delivery. Williams Fresh Cafe

Server & FOH host

Hamilton, ON

06/2023 - 01/2024

Provided excellent customer service, multitasking in a fast-paced environment, and contributing to a positive team dynamic.

Developed strong communication skills by effectively interacting with customers and team members, ensuring a smooth and enjoyable experience.

Demonstrated leadership skills through the successful training and mentoring of new team members, contributing to a positive and collaborative work atmosphere.

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