Filippo Pratico’
Via Alberelle **B, ***** (Milano)
+39-335-****** Mobile
Email: *******.*********@*****.***
Married with 2 daughters
Nationality: Italian
Autorizzo il trattamento dei dati personali secondo il Decreto Legislativo N. 196/03.
COMPETENCES
+30 year work experience in Global IT
Companies
Extensive EMEA experience in all aspects of
WW and Geo Strategy, Channel and Enterprise
Sales & Marketing, Operations in a high tech
environment.
Extensive experience to build and execute
strategy working with to McKinsey and Bain.
Strong P&L management as core competence
Strong competence to manage complex matrix
Organization including Merge &Acquisition
MULTI Channels RETAIL, Commercial Telco
Solid leadership to drive organization scale up
and business expansion
Trilingual English, Italian and Spanish
VALUES
Direct & Honest.
Strategic thinking with long term vision.
Innovative thinking. Pioneer of new ideas
Committed to meet and exceed plans.
Team player.
Treat people with respect leveraging diversity
Train organization to drive high level results
PRINCIPLES
Strategy and Execution are keys for success.
Leadership is different from management.
Being able to prioritize is a valued skill set.
Make profitable business
EDUCATION
High school diploma (Electronics and IT)
MBA held in Singapore (12 months). Scored
Exceed
Business, Marketing, Administration and
Management held in SDA Bocconi University
HOBBY AND SPORTS
Tennis, Football, Biking
PROFESSIONAL EXPERIENCE
2020 GM & Director Large Enterprise at Xerox
Reporting to the Regional EVP. Responsible for the Large Enterprise Sales Organization in Italy
Responsible for Xerox Services and Software:
Target on Signing New Bus and New Logo
expansion leveraging innovative Cloud Software
Solutions (CareAR, XMPIE, Docushare),
Printers and IoT Devices
Target on Digital transformation Solutions
Target on Cloud Software Solutions
Strong collaboration with Solution Team & Service Delivery to drive new Solution targeting Enterprise
Collaborate with Partners and Alliances to expand business (Accenture, ServiceNow, Digital Value)
Full business driven via Xerox Financial Services 2018 Start Up Italy Executive Consultant
Reporting to the COO of Start Up Italy. Responsible for developing Service and Solution projects to
transform Sales Org, IT, and Business Organization. 2012 VP & GM Italy and South Europe at Lenovo
Reporting to Emea President. Responsible for a
management team of Country Managers, Large
Enterprise and Global Sales, Operation, Supply
Chain, Marketing, HR, and Finance.
Responsible for full Product Portfolio
Management, PC, Tablet, Smartphone, IoT devices,
Server Storage & Cloud Solutions, Software and
Networking
Sales Responsibility for Channel Southern Europe: Commercial Channel, Retail and Telco.
Sales Responsibility for Global, Enterprise, PS, Mid-Market Italy & Southern Europe
Responsible for Southern Europe Marketing
activities (Digital, Channel MKT, Alliances and
ATL investment). Yearly ATL budget
Large Emea Region for Service and Software
TRACK RECORD
Record Revenue Growth (from $0,6B to $2.2B)
Top 5 Customer wins: Cineca Server, Storage & Cloud Solution EDF Server and Storage, Poste Italiane
Server, Storage&Cloud Solution, ENI Server, IOT,
Santander Server BCS Server and Storage.
PROFFESSIONAL EXPERIENCE (continue)
2010 to 2012: Hewlett-Packard
Channel Executive Sales Director for Italy and
Southern small countries
Responsible for building and executing Southern
Europe Channel Strategy driving Commercial,
Retail and Telco channels. Team of 100 HC
Responsible for full HP BUs Portfolio (Product,
IOT, Service and Software, SaaS solution)
LEAD EMEA Channel Strategy Program
implementation with Barcelona Inside Sales
Team (150 people) to generate sales in Small
Parters and Mid Market. Emea Sales and
Marketing Program release. Delivered $392M
extra revenue in FY2011
Responsible for HP Store (e-commerce sales)
Full P&L responsibility for around $2bn
TRACK OF RECORD Revenue Growth from
$1.7B to $2B in 2 years!
2004 to 2010: Hewlett-Packard
Category Management Executive Director for Italy
Product management responsibility
PC,IoT Device Printer, Server, Storage and
Software
Service and Solution Value proposition building
Pricing Management responsibility
P&L responsibility for around $1.4bn
Commercial and Consumer products
Manage a team of 20 people
2002 to 2004: Hewlett-Packard
Corporate and Enterprise Executive Sales Director for Italy
Corporate, Enterprise and Global Customers
responsibility (300M$)
Service and Solution proposition responsibility
P&L responsibility
Management of a sales team of 40 people
1997 to 2002: Digital Compaq
Personal Computer and Server Business Unit Director
Responsibility for Products, Sales & Marketing
activities
Manage a team of 50 people (Sales specialists,
Retail Sales, Presales and Bid desk)
1990 to 1997: Bull Zenith
Product management responsibilities for
Printer, Personal Computer and Server