Marketing Manager Product

LISA PEREZ

Brooklyn, NY - 646-***-****

***************@*****.***

SUMMARY

Results-driven Product Marketing Manager with over 10 years of experience with a proven expertise in product positioning, market research and campaign execution that drives audience engagement and revenue growth. Adept at cross-functional collaboration, leveraging data analytics to inform strategies, and creating compelling narratives that resonate with diverse audiences. Core Competencies: Product Positioning & Messaging, Go-to-Market Strategy & Competitive Analysis, User Persona Creation, Product Life Cycle Management Soft Skills: Communication, Leadership, Problem-Solving, Time Management, Navigating Organizations TECHNICAL SKILLS

● Data & Marketing Tools: Google Analytics, HubSpot, Salesforce, Excel, Tableau

● Documentation: Google Docs/Slides, Microsoft Word, PowerPoint

● Research Tools: SurveyMonkey, Typeform

● Project Management: Asana, JIRA, Microsoft Project, Monday.com, Basecamp PROFESSIONAL EXPERIENCE

Prudential, New York, NY Sep 2023 – Present

Product Marketing Strategy, Contract

● Write comprehensive GTM briefs for multicultural program initiatives and event launches, working closely with Program stakeholders incl: Marketing, Legal, Sales & Project Management to define strategy, requirements, and timelines

● Own program and product calendars with the senior leadership in Marketing, Social and Sales, and ensuring updates are communicated among departments

● Lead brainstorming sessions to generate innovative ideas for product development

● Streamlined reporting processes, saving 10 hours per week by implementing new program The Wall Street Journal and Barron’s Media, New York, NY Mar 2022 – May 2023 Senior Marketing Manager

● Collaborated with cross-functional teams, including product development, customer success, sales and marketing, to ensure alignment on positioning and messaging

● Crafted powerful storytelling for compelling Subscription products and marketing collateral including presentations, one-pagers, case studies, webinars, and websites, communicating the value of Wall Street Journal

● Collaborated with Sales and Product leadership to use feedback and insights to advocate for customers needs

● Developed a marketing plan that grew organic traffic and directly impacted the sales pipeline

● Researched potential for new products that might increase penetration into new markets Remedy Health Media, New York, NY Nov 2020 – Mar 2022 Senior Manager, Product Strategy

● Wrote product GTM briefs for launches, working closely with stakeholders including Marketing, Sales & Project Management to define strategy, requirements, and timelines drive go-to-market communications among HCP, DTC and pharmaceutical clients

● Partnered with customer success teams to reduce churn through targeted retention campaigns

● Analyzed market trends and user behavior, providing actionable insights that informed product development and marketing strategy

● Orchestrated a complete revamp of product messaging for newly acquired company, increasing audience engagement Conducted market research to identify trends and customer needs, providing actionable insights that informed product development and marketing strategies Meredith Media Corporation New York, NY Nov 2015 – Oct 2019 Senior Digital Marketing Manager

● Executed long and short-term launches from concept to launch, responsible for all aspects of product and/or program development

● Managed a product rebranding initiative that led to improvement in brand recognition metrics

● Set product vision by partnering with marketing and editorial teams to support and maintain a holistic content experience throughout the consumer journey

● Analyzed consumer focus group feedback to guide the evolution of product features, resulting in an increase market share

● Cultivated a social media influencer network that expanded product visibility to over 1M users

● Stayed at the forefront of trends and innovations, proactively bring new ideas to marketing and product development teams

Time Inc (Fortune), NBCUniversal, Scholastic Media New York, NY Jan 2014 – Oct 2015 Product Marketing Consultant

● Managed end-to-end product launches for NBCUniversal for new shows and innovations

● Led focus groups to gather feedback and refine product offerings based on user insights

● Created competitive reports across product categories and brands to identify opportunities for product positioning, benefits, innovation & differentiation

● At Time Inc., crafted engaging headlines and copy for various channels including digital programs, social media, whitepapers and email, to drive audience engagement CBS Media - The Altitude Group (CBS Creative Studio) New York, NY Jan 2011 - May 2013 Sr. Marketing Manager

● Led strategy initiatives within the CBS creative studio, driving omni-channel ideation for integrated proposals and dynamic storytelling

● Developed a comprehensive content marketing strategy that increased organic leads by 60%

● Directed creative direction, media strategy, and copywriting for multi-million dollar sales presentations and branded content across integrated platforms EDUCATION

Queens College – 120 credits for B.A in English/Urban Studies/Political Science Presidential Achievement Award, Golden Key Honor Society, Dean’s List, 3.59 GPA PROFESSIONAL DEVELOPMENT:

Product Marketing Alliance

Continuous Learning through targeted Product Marketing Courses

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