Vice President Communiations & Integrated Marketing

ALISON l WOOD 917-***-**** l ******@**********.** l linkedin.com

FRACTIONAL COMMS, INTEGRATED MARKETING LEADER Regent LP 8/2024- Current VICE PRESIDENT, BRANDING & COMMS STRATEGY McCann, MRM 2/2023-8/2023

• Led development and execution of digital comms/media strategy and media planning to achieve overall business goals/OKRs

• Maintained constant drum beat of comms engine synthesizing and analyzing trends, data to uncover new opportunities for growth

• Via content engine ecosystem, architected membership, community and P2P product, content for increased engagement, loyalty

• E/M/V commerce platform and booking strategy with focus on performance, identifying UX/UI opportunities for optimal CX

• Partnered with internal and external SLT and c-suite for buying, aligning OKR and business goals with strategy recommendations

• Ideated, evaluated, prioritized, and executed projects; working cross functionally, collaboration with multiple teams for alignment

• Created master releases, briefs aligned with branding, inclusive of reporting to optimize for building affinity, engagement, equity

• Management and growth mobilization of media, comms and strategy team ensuring appropriate resources for positive impact HEAD OF CONTENT & COMMUNICATIONS Wayfair, Birch Lane 4/2022-10/2022

• Developed and deployed internal comms strategy and calendar to build and drive employee engagement, motivation, affinity

• Established new brand ID, creation of brand pillars, new narrative, values along with style guide, aligning all assets for continuity

• Owned of omnichannel content & brand strategy; execution and evolution of GTM through performance driven content

• Lead in-house creative team to bring our brand & content to life across all digital channels with creation of briefs and calendar

• Partnered with CMO to drive & execute cross comms calendar, channel & content partnership strategy, establishing joint OKRs

• Built social team and ambassador, loyalty program with consumer and business membership framework to increase GRS

• Drove strategy for catalog calendar inclusive of pagination and partnerships (influencer and vendor) while pushing innovation

• Oversaw management and optimization of site (+mweb) and new app vision & build, ensuring UX/UI optimization via testing

• P&L and forecasting ownership for content production, ensuring efficiencies, leverage asset creation across multiple channels

• Established ownership of biannual OKRs for department, measurement through looker dashboards and biweekly reporting

• Managed team of 15+ direct reports and management of agency partners with budget ownership and creation of roadmap DIRECTOR, CONTENT (External & Internal) Verizon/140 3/2020-4/2022

• Developed comms ecosystem strategies with underpinning primary and secondary data to ID opportunities, position for growth

• Led multiple, complex, concurrent integrated brand & internal content programs, building KPI dashboard for performance

• Partnered with C-suite and upper level management to create and establish personal branding, though leadership and calendar

• Responsible for creation of storytelling (internal/corp & external) with A/B testing to delivering value prop, differentiators & RTB

• With lens of human centricity & dynamic channel neutrality, recommend planning based on funnel & segmentation analysis

• Synthesized and identified key learnings of data, performance for share out, formulating hypotheses to test, insights to draw

• Wrote, interrogated creative briefs, collaborating cross-functionally and with partner, identifying opportunities to further engage

• Managed team of 45+, shepherding brainstorm workshops to push thinking and foster innovation in a matrixed environment EXECUTIVE DIRECTOR, BRAND & CONTENT MARKETING FLONT, New York, NY 8/2016-3/2020

• Developed and executed comprehensive brand content and marketing strategies with data analysis built-ins for optimization

• Cultivated and partnered with brands, designers to roll out content, campaign (paid, social), activating and analyzing ROI

• Orchestrated, executed integrated social comms & editorial calendar, campaigns, activations, toolkits to support needs

• Drove company-level growth planning of holistic 360 departmental view, collaborating with teams to develop tech stack/systems

• Led team in ideation, creation of multi-channel marketing content and assets establishing KPI goals, driving impact, efficacy

• Utilized consumer insights to design/implement brand strategies, positioning, messaging, hierarchy to build brand awareness

• Sourced, hired and managed external web dev teams working alongside to design wireframes, UX writing, UI design/pathways

• Researched, analyzed, negotiated new B2B, B2C emerging trends and opportunities, attend and represent at industry events

• Collaborated with product dev and tech, launching over 100+ designers and 30+ partnerships, ensuring brand consistency

• Ideated and executed impactful branding assets, programming and collateral for events, pop-ups, campaigns, B2B assets BUSINESS DEVELOPMENT & PARTNERSHIP STRATEGIST CBIZ MHM, The Fashion Group 9/2013- 7/2016

• Negotiated exclusive strategic partnership with the CFDA and The International Woolmark Competition, Company

• Researched and identified prospects, creating pipeline, increasing client base by 200% and broadening service offerings

• Advised and communicated best financial & operational practices (hirees, flash reports, projections, balance sheet)

• Created and developed events, copy for marketing assets and wrote RFPs, SOQs, partnership agreements

• Client representative and main advisor, ensuring projects expedited efficiently & aligned to overall objectives

• Developed, monitored and communicated KPI metrics associated with development and marketing efforts FOUNDER Bagologie.com 2013-2018

US DIRECTOR GEDI Gruppo Editoriale, Milan 2006- 2013 DIRECTOR Harper’s Bazaar Hearst Corporation 1999 – 2005 SENIOR BOOKINGS EDITOR Cosmopolitan

BOOKINGS EDITOR O, The Oprah Magazine

ASSISTANT BOOKINGS & STYLE EDITOR Harper’s Bazaar EDUCATION

MS Business Design & Innovation, Carthage College BBA, U of Wisconsin-Madison l eMBA, Columbia Business School PLATFORM INTELLIGENCE & CERTIFICATIONS

Accounting: Quickbooks, Trinet, JustWorks

Analytics: GA/Looker, Adobe Analytics/AEM, SQL (basic queries only), Tableau, Excel, Contentsquare Creative & Presentations: Google Suite, Adobe Suite, Keynote, Powerpoint, Canva CRM: Hubspot, Salesforce, ZenDesk

Design tools: Sketch, Figma, Mural, Miro

Project Management: Asana, CoSchedule, JIRA, Monday,Trello, Slack, Basecamp, Airtable Marketing & Social: Hubspot, Sprout, Co-Schedule, Combin, Sendgrid, Wordpress Payment: Foursquare, Paypal, Stripe

SEO: Google Search Console, SEMRush

Web Platforms: Shopify, Magento, WooCommerce

Certifications: CAPM, Sigma Six, LUMA, Agile

● Assist with client management and client development.

● Lead the development and implementation of communications plans (target audience strategy, media relations and tracking, collateral material development, comment response programs, event planning, overall activity schedule, information lines, contact databases, and reporting).

● Coordination and leadership of production/planning teams; lead concept development, writing and editing and assist in graphic coordination of outreach materials such as surveys, newsletters, websites, handouts, videos, advertisements, and press releases.

● Facilitation of public meetings, hearings, open houses, focus groups, workshops, advisory committees, and other stakeholder meetings.

● Coordinate project related data gathering and political analysis and monitoring.

● Assist with the development and management of political outreach strategy.

● Manage social media campaigns.

● Media coordination for advertisements, including public notices, and press releases; media monitoring/tracking for project documentation.

● Management of external service providers including court reporters, videographers, acoustical consultants and sub[1]consultants.

● Lead stakeholder coordination and conflict resolution (in-person visits, phone calls, email).

● Will be required to travel 50% of the time within the region. Required Qualifications

● Associate's degree in a closely related field, or combination of education and relevant experience

● Minimum of five years related experience, including management

● Must be able to travel 50% of the time

● Strong written and verbal communication skills

● Strong organizational skills

● Media relations experience

● Service and client-oriented personality with the ability to handle multiple assignments at a time and set and meet deadlines

● Self-starter who can work well independently or in a team environment

● Experience leading social media campaigns

● Working knowledge of local, state and federal requirements for public involvement

Contact this candidate