Social Media Digital Marketing
Resume:
William H. (Kip) Cozart, III
***** ****** ****** ****, *********, NORTH CAROLINA 28278
704-***-**** *******@*****.***
c/o: RECRUITING & HIRING
Dear Hiring Manager,
I am enthusiastic about the opportunity presented by your open position as I embark on new creative endeavors. With an extensive background in advertising, marketing, and corporate communications, I bring valuable expertise to your team, promising to enhance your brand awareness, marketing performance, engagement strategies, sales initiatives, communications, project and team management, and public relations programs. Currently serving as the CEO/President of CC Communications, Inc., a highly regarded digital marketing agency in Charlotte, I am transitioning to a role as an informal corporate mentor/advisor. This career shift reflects my desire to pursue new hands-on and management roles in Advertising, Marketing, Communications, Public Relations, and Creative Services.
Over three decades, I've steered CC Communications to excel in various domains, including consultation, campaign management, web design, promotions, ecommerce, public relations, creative services, custom programming, education/training, and top-tier customer service. Throughout my career, I've been a catalyst for innovation, serving forward-thinking organizations, leading talented team members, harnessing emerging technologies, and consistently achieving successful outcomes. Our current company boasts a remarkable track record of crafting effective, award-winning programs and creative campaigns across a spectrum of mediums. From web and blog content to social media, print media, video, events, email marketing, mobile apps, brand development, custom programming solutions, and digital integrations, we've left an indelible mark on leading corporations, banks, financial institutions, manufacturers, business associations, professional service providers, retailers, ad agencies, public relations firms, and other influential organizations.
Identifying innovative approaches and improved solutions to branding, communication, and marketing challenges motivates and drives me. Observation, creativity, inspiration, and determination form my foundation for success. Introducing fresh perspectives and techniques allows organizations to evolve and grow. I am an energetic self-starter who quickly anticipates and responds to vital communication needs. I am also learning to apply new artificial intelligence (AI) marketing tools to promote greater efficiencies and adopt new state-of-the- art tactics. I leverage sound marketing approaches, proactive customer relations, emerging communication strategies, team empowerment, and strategic vendor/partner relationships while utilizing analytics and ROI formulas to achieve strong measured performance. My success in building and managing CC Communications, Inc. has stemmed from hard work and essential skills, including creating and leading life-cycle marketing and public relations campaigns, plus recruiting and managing good people. I am a collaborative team player, mentor, and leader who always seeks to contribute, offer valuable insights, and meet challenges head-on, contributing to my team's success through creativity, positivity, experience, and planning. With these qualities, I foster effective change, learn, grow, and impact positive outcomes. I am poised and eager to channel this wealth of experience and success into contributing to your organization's ongoing growth and excellence. William H. (Kip) Cozart, III
13940 QUEENS HARBOR ROAD, CHARLOTTE, NORTH CAROLINA 28278
704-***-**** *******@*****.***
SKILLS
• Data-Driven Marketing
• Analytics & Reporting
• Email Marketing
• Public Relations
• Client & Stakeholder Relations
• Electronic Marketing
• Social Media Development
• Social Media Marketing
• Social Media Management
• Real Estate Management
• Commercial Real Estate Marketing
• Business Growth
• New Business Development
• Strategic Business Development
• Business Development Management
• Business Development Strategy
• Business Development
• Sales Management
• Search Engines
• Google Search
• Online Lead Generation
• Lead Generation
• Lead Development
• Lead Conversion
• Lead Engagement
• Project Management
• Staff Management
• Account Management
• Content Creation Management
• Content Creation
• Copywriting
• Graphic Design
• Website Content Development
• Content Development
• Video Producing, Directing & Editing
• Photography & Videography
• Voice-Over Narration
• Public Speaking & Presentations
• Google Advertising
• Social Media Advertising
• Advertising Agency Management
• Advertising Conceptualization
• Advertising Strategies
• Advertising Management
• Brand Advertising
• Media Planning & Advertising
• eCommerce Marketing
• Marketing Strategies
• Brand Marketing
• Online Marketing
• Marketing Campaigns
• Marketing
• Leadership and Development
• People Leadership
• Leadership Management
• Budgeting, Estimating & Cost Management
EXPERTISE
• Microsoft Office 365 Suite
• Adobe Creative Suite
• Salesforce CRM
• Teamwork (Project Management)
• Teamwork CRM
• Slack
• Mailchimp
• HubSpot & Hootsuite
• Sony Video Editing Suite
• Google Docs
• WooCommerce
• WordPress CMS
• Wix.com CMS
• AI Certification
Please review my attached resume. I am eager to speak with you and appreciate your consideration. Let me help you tell your story and move your organization forward. Thank you. Sincerely,
William H. (Kip) Cozart, III
William H. (Kip) Cozart, III
13940 QUEENS HARBOR ROAD, CHARLOTTE, NORTH CAROLINA 28278
704-***-**** *******@*****.***
Objective: Dynamic and results-oriented communications strategist, advertising innovator, and marketing leader with over 40 years of experience across diverse media industries. Eager to leverage advertising, branding, communications, public relations, multimedia video, and digital marketing expertise to drive growth and achievement in a forward-thinking organization. Summary: A seasoned entrepreneur and marketing visionary, I excel in crafting and executing comprehensive marketing initiatives, creating imaginative content, and applying dynamic and innovative strategies that elevate brand visibility, generate leads and opportunities, and foster engagement. My proficiency in strategic planning, precise project management, team leadership, and data-driven decision-making has consistently delivered tangible results. Recognized as an industry pioneer, I co-founded and managed a highly successful digital marketing firm and led award-winning teams to achieve exceptional outcomes for diverse businesses and organizations while generating over $27 million in revenue for the agency. CEO/President, Lead Marketing Manager & Creative Director CC Communications, Inc. Charlotte, NC 1/1994 – Present
• Spearheaded a team of marketing and technology experts to develop and implement integrated traditional and digital advertising and marketing strategies for over 500 businesses, driving increased brand visibility, lead generation, and stakeholder engagement.
• Wrote, designed, produced, and executed hands-on advertising and marketing projects.
• Directed marketing campaigns across various channels, including web, social media, email, SEO, and content marketing, resulting in measurable ROI and enhanced brand awareness.
• Conducted market research, competitive analysis, and analytics to inform data-driven decision- making and optimize advertising and communication efforts for maximum impact.
• Collaborated cross-functionally to ensure consistent messaging and brand positioning across all platforms, fostering alignment and synergy across teams and exceeding growth goals. Vice President of Programming & Business Development Sunbelt Video (now NASCAR Images) Charlotte, NC 9/1987 – 1/1994
• Played a crucial role in developing and executing marketing and advertising strategies, successfully creating and launching televised sporting events, satellite news distribution, and acquiring national advertising sponsorships and corporate accounts.
• Wrote, designed, produced, and directed sports, commercials, and corporate video programs.
• Supervised television studio, field production, and post-production editing staff and facilities.
• Managed client relationships, negotiated contracts, and ensured timely delivery of video productions and marketing campaign materials to meet client expectations.
• Monitored television ratings and marketing metrics to provide actionable insights for operations, campaign optimization, and business growth and expansion. Promotions Director
WJZY-TV 46 (formerly Capitol Broadcasting) Charlotte, NC 7/1986 – 8/1987
• Hired to help build the new television station, create and launch new on-air promotional programming, and create a strategic brand identity for the independent TV channel while directing the station’s advertising agency.
• Wrote, produced, and directed promotional programming, video marketing presentations, and on-air commercials for local advertisers while overseeing advertising, public relations campaigns, publicity, news media coordination, stakeholder communications, and local community events.
• Negotiated local cable channel placement with regional cable television operators to secure prime distribution of the new broadcast television station while building awareness and viewership. National Production Manager
Cable AdNet (now Spectrum Cable Advertising) Malvern, PA 1/1984 – 7/1986
• Pioneered innovative local cable TV commercial production methods, achieving on-budget performance and efficiency targets across five US markets while surpassing profitability goals.
• Wrote, produced, and directed 100+ local TV commercials, training videos, and multimedia.
• Recruited, trained, and managed video production and operations personnel.
• Advised senior executives and business partners on strategic marketing and operation initiatives, contributing to the successful launch and growth of the NC and national divisions. Board of Directors Chairman & Member
Better Business Bureau Charlotte, NC & Asheville NC Regions 3/1998 – 3/2024 Associate Professor & Instructor (Part-Time) / Guest Lecturer Johnson C. Smith University, Carolina School of Broadcasting Charlotte, NC 1/1987 – 12/1995 Education:
Master of Arts in Radio, TV & Film with Business Minor, Phi Kapp Phi Honor Society University of Texas at Austin, Austin, TX, 1982 – 1986. Bachelor of Arts with Honors in Radio, TV & Motion Pictures, and Journalism (Advertising) University of North Carolina at Chapel Hill, Chapel Hill, NC, 1978 – 1982. Exceptional Skills:
• Digital Marketing: SEO, SEM, PPC, Google Ads, Social Media Marketing, Blogging, Email Marketing
• Marketing, Sales & Project Management Automation: Mailchimp, HubSpot, Salesforce, Sandler Sales
• Analytics: Google Analytics, Data Analysis, A/B Testing, Data-Driven Decision-Making, Reporting
• Project Management: Agile Methodology, Client Management, Team Leadership, Teamwork
• Creative Services: Branding, Copywriting, Graphic Design, Photography, Video Production
• Communication: Exceptional Written and Verbal Communication, Public Speaking, Journalism
• E-Commerce Design, Multi-Channel Marketing, Product Marketing, Home Shopping Television
• Application Development: HTML, Mobile App Design, User Experience (UX), User Interface (UI)
• Educator: Guest Lecturer, Instructor, Course Designer, Researcher, Polling and Surveys LinkedIn: https://www.linkedin.com/in/william-h-kip-cozart-iii-4861038/ Website: https://cccommunications.com https://cccommunications.com/portfolio/ AI Certification: https:/writing.io
William H. (Kip) Cozart, III
*******@*****.***
William H. (Kip) Cozart, III
CHARLOTTE, NORTH CAROLINA 28278
704-***-**** *******@*****.***
Awards & Recognition
Role: Strategic Planning, Team Leader, Creative Director, and Hands-on Support - CC Communications, Inc. 10 Best CEOs in 2024
Icon Edge Awards IconsEdge.com
Recognized for Exceptional Innovation, Business Acumen, and a Digital Media Marketing Industry Pioneer Top Advertising Agencies in the United States– 2024 The American Registry – GoodFirms.co
Recognized Industry Leader in Advertising & Marketing Top App Developers in the United States– 2023
The American Registry – GoodFirms.co
Recognized Industry Leader in Online Application Development & Programming Top Web Design Companies In North Carolina – 2023
DesignRush.com
Top-Ranked Website Design Agency
Top Best Web Designers in Charlotte – 2023
Expertise.com – Business Services Verification Directory Five-Star Excellence in Reputation and Professionalism Agency of the Year (Silver Award) – 2022
Ad World Masters AdWorldMasters.com
Ranked as a Top Agency, Excelling all Aspects of Advertising, Marketing, and Communication Best SEO Companies in North Carolina: Charlotte – 2020 SEOblog.com – International Search Engine Marketing Services Five-Star Excellence in Search Engine Optimization, Search Engine Marketing & Advertising World Leader – Ranked in Top 9% of Companies in the World – 2018 World Rank World Leading Companies.com
World’s Largest Platform of Buyers and Sellers of B2B Products & Services Technology Elite Awards: Media & Internet – 2018
US Business News
Website Design, Digital Marketing, Custom Web Programming, Mobile App Design North Carolina Excellence Award: Media & Internet – 2014 US Institute for Advancement of Trade & Commerce (USIATC) Recognized Industry Leader, Achievement in Customer Service, Business Values & Ethics Winner – Gold Award – Website Design/Government – 2014 MarCom Creative Awards
Website Design, McAdenville Community & Town of McAdenville Websites Awards & Recognition (Continued)
Role: Strategic Planning, Team Leader, Creative Director, and Hands-on Support - CC Communications, Inc. Top Ranked Charlotte Website Design Firm – 2000-2017 Charlotte Business Journal Book of Lists
Top 25 Website Design Companies
Winner – Gold Award – Digital Design – 2013
AVA Digital Awards Mobile Website Design
McAdenville Christmas Town USA App
Winner – Gold Award – Digital Design – 2013
AVA Digital Awards Mobile Website Design
AVA Digital Awards Website Design, Cato Fashions / The Cato Corporation Winner – Best in Class – Web Design & Technology – 2012 PGA TOUR National Recognition
Website Design / Mobile Website Design, The Wells Fargo Championship Winner – Gold Award – Web Site Overall – 2010
MarCom Creative Awards
Website Design Blue Ridge Mountain Host
Winner – Platinum Award – Web Site Overall – 2009
MarCom Creative Awards
Website Design, Watauga County Travel & Tourism Development Authority Winner – Platinum Award – Web Site Overall – 2008
MarCom Creative Awards
MarCom Creative Awards Website Design, Biltmore Farms Hotels Finalist – Blue Diamond Awards – 2007 & 2005
NPower Non-Profit Excellence in Information Technology Charlotte Chamber of Commerce – Information Technology Council Additional Awards & Recognition
Chairman of the Board of Directors – 2012 - 2013
Better Business Bureau of the Southern Piedmont (Charlotte, NC & Asheville, NC Regions) Member of the Board of Directors – 1996 - 2024
Better Business Bureau of the Southern Piedmont (Charlotte, NC & Asheville, NC Regions) Volunteer of the Year Award - 2002
Charlotte Chamber of Commerce
Perimeter South Area Council (Ballantyne Region)
Numerous Local, Regional, & National Print Advertising Awards – 1986 & 1987 Addy Awards – Media Promotion - Charlotte, North Carolina, Southeast Region, National Competitions WJZY-TV 46 Station & Programming Promotions –Agency: Loeffler Ketchum Mountjoy, Charlotte, NC WILLIAM H. (KIP) COZART, III CHARLOTTE, NORTH CAROLINA 28278 704-***-**** *******@*****.***
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