Product Designer User Experience

Location:

Fremont, CA

Posted:

October 24, 2024

Contact this candidate

Resume:

UX/Product Designer - Consultant

Bloomworks Remote 2024

• Collaborated with a multidisciplinary team to develop and validate a prototype for a state service, enhancing the efficiency and user experience of state-level form submissions.

• Partnered with a researcher to conduct foundational and exploratory research, leading to robust user testing phases that informed the development of the platform prototype.

• Played a key role in mapping out user journeys and creating a service design blueprint to guide the project’s strategic direction.

• Designed and tested wireframes, refining concepts based on iterative feedback to optimize user interaction.

• Developed comprehensive design principles and platform documentation to ensure consistency and clarity in the prototype’s implementation.

• Produced final deliverables that included a detailed documentation of findings and an interactive prototype, setting the groundwork for further development and scaling.

Senior Product Designer, Visual Designer - Pillar Lead/Manager Cerebral Remote 2021 - 2023

• Led the development of Cerebral’s first design system, enhancing brand consistency across products.

• Executed A/B testing of wireframes, user flows, and prototypes, resulting in a 10% increase in M2 retention.

• Spearheaded brand evolution initiatives, contributing to a 16% increase in M3 retention.

• Collaborated with Product Managers to solve user problems, significantly boosting user engagement.

• Played a key role in scaling the design team, contributing to the development of best practices and mentoring new hires.

Product Designer

Allstate Remote July 2020 - December 2020

• Defined and implemented the application of a new design system during the 2020 brand redesign.

• Designed the visual treatment for the Esurance + Allstate acquisition, ensuring seamless brand integration.

• Created custom illustrations that enhanced the customer journey, leading to a more engaging user experience.

Product Designer, Visual Designer, Brand Designer

Esurance Hybrid - San Francisco 2015 - 2020

• Led two major brand redesigns, establishing a refreshed visual style that resonated with users.

• Designed the express-payment online experience for both mobile and desktop, improving transaction speed and user satisfaction.

• Conducted A/B tests to optimize page performance, resulting in a significant increase in conversion rates.

I am committed to enhancing

business growth through

strategic product, web, and

brand development. I specialize

in user-centric onboarding and

immersive and engaging product

experiences. I collaborate with

cross-functional teams to ensure

our solutions resonate deeply

across sectors like insurance,

medical technology, and

education. I am comfortable in

both individual and leadership

roles; my work elevates

customer service standards and

enhances user engagement.

Karla

Seaton-Macedo

510-***-****

*********@*****.***

linkedin.com/in/kmacedo/

karlaseatonmacedo.com

Product + Visual Designer

Skills & Expertise

Product Design

Design Strategy

Prototyping

Figma

Adobe Creative Suite

A/B Testing

End-to-End Experiences

B2C/B2B

User Research

Miro

Digital Illustration

Brand Development

User Interface Design

Corporate Branding

Web Design

Graphic Design

Art Direction

Created by YANDI RS

from Noun Project

Product Designer, Visual Designer, Brand Designer (Continued) Esurance Hybrid - San Francisco 2015 - 2020

• Directed the redesign of the Esurance blog, enhancing user engagement and content accessibility.

• Principal designer for the “DIY Ditties with the Scott Brothers” campaign, overseeing the creation of high-impact marketing assets that drove user interaction and brand awareness.

• Revamped email re-marketing campaigns, leading to a 10% increase in engagement.

Product Designer, Visual Designer

FABERNOVEL San Francisco - Paris - Remote 2011 - 2014

• Designed and implemented prototypes for clients including UCSF, SFMTA, the Knight Foundation, and Turnstone, driving innovation in digital experiences.

• Collaborated with project and product managers to conceptualize and launch impactful brand strategies.

• Developed and tested working prototypes for web apps, native iOS apps, and online experiences, ensuring high-quality user interactions. Visual Designer, Brand Designer

PARISOMA San Francisco 2011 - 2014

• Led a successful brand redesign, including a new website and digital experience, strengthening PARISOMA’s position as a creative hub.

• Fostered an experimental environment through co-working, education, and events, reinforcing PARISOMA as a platform for the design and creative community online and in San Francisco.

• Co-founded and organized the “Designer as Founder” speaker series in part- nership with AIGA, promoting design leadership and innovation. Fellow - City of Boston

Code for America San Francisco, Boston 2011

• Redesigned and conceptualized branding for key Boston initiatives, including Bostonavigator and Where’s My School Bus, enhancing user engagement and public service delivery.

• Co-organized the first nationwide Iconathon in partnership with the Noun Project, resulting in the creation of a civic symbol suite used by cities across the nation.

Teaching Assistant

General Assembly San Francisco Summer 2016

• Co-taught a user experience crash course, mentoring students through the product design process and helping them develop solutions through user research, prototyping, and validation.

• Provided guidance and feedback, fostering student growth and understanding of design principles.

Advisor - Design for America Network Expo

Design for America Network Remote Fall 2020

• Provided feedback to students from top design schools, including RISD and Northwestern, on midterm and final projects, helping them refine their solu- tions for community issues.

Education

Bachelor of Science, Graphic Design

Art Institute of

San Francisco, CA 2008 - 2010

Associate of Arts, Liberal Arts and

Sciences/Liberal Studies

Chabot College 2006 - 2008

Inaugural Fellow

Code for America 2011