Project Management Strategic Communications

MARI ANIXTER Strategic Communications—local to global

mobile: 505-***-**** ****.*******@*****.***

QUALIFICATIONS SUMMARY

Values using clear communications to all constituencies (at all levels) with fidelity to organizational goals, mission and vision to address critical priorities and long-term objectives

Excels in high stakes environments, high-visibility projects, changing environments, simplifying complex technical subject matter, and focused problem-solving with innovative solutions

Drives engagement by building and managing meaningful relationships while representing the brand internally and externally to support enterprise success and sustainable collaborative partnerships

Leverages career experience—communications director, director of public policy and PR, managing editor, writer, editor, media producer, legislative policy analyst, stakeholder liaison, and journalist

Demonstrates attention-to-detail, oral and written communication skills; critical thinking, teamwork, independence, and oversight working across organizational units to gather information and align messages and work effectively with cross-functional and geographically dispersed partners and teams

AREAS OF EXPERTISE

Internal, External & Crisis Communications

Public and Government Relations

Stakeholder and Community Engagement

Thought Leadership & Employee Coaching

Project Management & Process Improvement

Content Creation, Website Updates & Admin

Copywriter, Editor, Managing Editor

Office 365, MS Teams, Sharepoint, Canva, Poppulo, CRM and PM software platforms

PROFESSIONAL EXPERIENCE

THROUGHLINE, Inc. Enterprise Design & Strategy

Senior Content Specialist (remote)

March 2024 – August 2024

U.S. Navy, NAVAIR Cyber Workforce Global Cybersecurity campaign for 44,000 employees

Strategic Communications Support, Content Creation, Stakeholder Engagement, Program Development, Project Management

WILLEM, LLC Strategy, Design & Digital Automation

Copywriter & Editor, Marketing Consumer Goods (remote)

Nov 2023 – present

Strategic Communications, Creative Collaboration, Content Creation, Branding and User Experience

Event Planning and Communications

WELLNESS EQUITY ALLIANCE - Health services and access for under-served communities

Strategic Advisor, Stakeholder and Community Relations (remote)

Oct 2023 – April, 2024

Consulted on stakeholder engagement, project management, business and reputation development

Developed newsletters, announcements, presentations, and web content

Created and maintained media lists to ID journalists and influencers to promote coverage and links

Director, Marketing & Communications (Remote)

April 2023 - Oct 2023

Led internal and external communications team, project management, and business development

Drafted compelling and targeted pitches to effectively communicate research and insights to news media

Reviewed and edited deliverables to ensure accuracy, accessibility, and fidelity to brand

Directed the efforts of the marcom team and contributors to align with mission, vision, values, and goals

Supervised the design, development and distribution of consistent themes and public relations messaging across all touchpoints and channels

UNILEVER Senior Communications Manager, North America Customer Operations (Remote)

June 2022 to March 2023

Supported North American business transformation and delivery of a 3-year change management project

Promoted Customer operations and stakeholder engagement by strategically sharing stories of our impact

Produced all internal comms, including newsletters, surveys, live and virtual events, leadership presentations

Wrote/Curated/edited weekly, bi-monthly and quarterly newsletters for senior leadership

Managed Communications Projects for senior leadership and Global Procurement & CPG Business Units

Navigated a highly matrixed organization, working collaborative and independently across functions

BIOGEN Project Manager & Community Relations (Remote)

Oct 2021 – March 2022

Enhanced public relations, communications and engagement focused on user support

Managed assignments for multiple project timelines and delivery

Tracked analytics (email, survey and events engagement, website upgrades)

Pitched creative and strategic opportunities to increase brand awareness and community engagement

THROUGHLINE, INC. Senior Content Strategist/ Communication Consultant (Remote)

June 2021- Sept. 2021

Created an organizational charter for The Defense Security Cooperation Agency (DSCA) within the Department of Defense (DoD).

Partnered with program managers on Scope of Work, timelines, deliverables.

Wrote/edited case studies, conducted interviews with government and business partners including the US Naval Facilities Engineering Systems Command and Vivisimo, search engine developer branded as IBM Watson Explorer, IBM Watson Group

CENTER FOR RISK COMMUNICATIONS, Senior Communications Consultant (Remote) Feb. 2021 –June 2021

Developed public relations and marketing strategies for Pathway to Risk Communication, a video-based master class course with the world’s leading expert in Risk, High-Concern and Crisis Communication, Dr. Vincent Covello

Co-created marketing campaigns across multiple channels for targeted audiences: Healthcare organizations, Governments and Corporate enterprise

Supported complete refresh of website, collateral print and digital content for sales/marketing in alignment with corporate and digital messaging.

SHARED VALUE MEDIA, Communications Manager/Account Manager (Remote)

Nov. 2020 – Jan. 2021

Supported development of a statewide worker safety and covid-19 public awareness campaign with the California Labor Department.

Coordinated outreach and public relations campaign with community-based organizations to slow the spread of COVID-19 in high-risk industries across California

Consulted on the strategic campaign infrastructure to mobilize a vast network of community-based organizations and reach California’s most impacted workers and employers with local, trusted voices

NEW MEXICO DEPARTMENT OF HEALTH, Communications Director (On site, Remote during Covid-19) Aug. 2019 – Sept. 2020

Reporting to the Health Secretary

Managed communications team to integrate the communications and public relations needs of Office of Secretary and Senior Leadership across eight divisions within the state’s largest agency. Developed cv.nmhealth.org website (one of the first, most successful COVID-only websites in the nation)

Provided direct support to bureaus, programs, and campaigns; writing, editing, grant/proposals review, project development, and stakeholder engagement; monitored and analyzed media coverage and trends

Created and maintained media lists and relationships with key media contacts and journalists in the industy

Coordinated media interviews and briefing docs for subject matter experts

Curated an overnight news brief for state leaders and created educational outreach materials for Public Health, Epidemiology & Response, Scientific Lab divisions; Indian Affairs Dept., Office of Tribal Liaison, Medical Cannabis Program, and Medical Advisory Team (Global Covid-19 Briefing)

ABBOTT, Creative Network (On site)

Senior Writer and Editor, Marketing & Community Engagement Nov. 2018 – June 2019

Created for large change initiatives including Global Sustainability Report, Executive Highlights, FutureWell, Alere Acquisition Conversion, Partner Guidelines, FAQs, Heart Health Month Campaign, Blood Drive Toolkit, Abbott Brand Training, and Corporate Social Responsibility

Developed branded materials and content marketing to support business units

Aligned marketing priorities with public relations, brand messaging and strategic goals

Worked across research verticals: Healthcare, HR, Marketing, Retail, Customer Service, Cybersecurity

INNOVATION EXCELLENCE (*Global Crowdsourced Innovation Platform) +sold in 2019 (Remote) Aug. 2012 – Oct. 2018 *In 2 years’ time, we went from lean startup to largest crowdsourced platform in world.

Managing Editor

Managed high-volume content, editorial, website, contributors and partners

Researched, reviewed, proofread, and edited materials for accuracy, grammar, style, voice, and impact

Developed content, submission guidelines, editorial calendar, and special projects

Collaborated with government, academic, clinical and health systems Subject Matter Experts (SME)

Expanded community engagement and strategic partnerships; 400,000 monthly visitors and 1.7M page views

Monitored social media channels and analytics

Curated innovation content across verticals (Govt., Healthcare, Financial Services, Consumer Goods et al)

NEW MEXICO HEALTH CARE ASSOCIATION (Statewide Long-term Care Providers) (On site)

Jan. 2010 – Mar. 2011

Director of Public Relations and Public Policy

Directed public relations, community engagement, public affairs, public policy, marketing, web redesign, social media, strategic alliances.

Responsible for legislative coalition meetings, testimony for committees; and developing stakeholder responsibility and public support for patient care and provider initiatives.

Served as senior editor and copywriter for collateral materials, press releases, and editorials for statewide media focused on healthcare, business, government, and emerging trends

NEW MEXICO FINANCE AUTHORITY Santa Fe, NM (Public Finance Authority) (On site and remote)

Nov. 2007 – Jan. 2010

Marketing and External Communications Consultant

Leveraged research and analysis for presentation materials during Legislative Committees and Sessions

Wrote press releases, developed marketing materials, conducted interviews, wrote quarterly Messages from the CEO, and directed internal communications team

Developed 18 issues of Financing Solutions, a quarterly public relations and marketing publication focused on infrastructure financing, public safety, and sustainability, and emerging trends

STATE OF NEW MEXICO Senior Legislative Analyst; and Registered Lobbyist

Jan. 2000 – March 2007

House Majority Leadership Government & Urban Affairs, Business & Industry (Standing) and support to New Mexico Finance Authority Oversite, and Health and Human Services (Interim)

Registered Lobbyist for NM Finance Authority (Public Infrastructure Financing), NM Health Care Association, Los Lunas Public Schools, Coalition Clean Affordable Energy, Interwest Energy Alliance.

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Arts, Communications/Film: Columbia College, Chicago, IL

Liberal Arts/Great Books Program, St. Johns College, Santa Fe, NM

Certificate Programs in Paralegalism; Technical Writing; Business Ethics at the University of New Mexico

What people say about Mari:

“I am writing to recommend Mari Anixter as an experienced communications partner. As a Senior Communications Consultant, Mari was an asset to our team. She was able to effectively and consistently translate strategic objectives into day-to-day internal communications. Mari is talented in transforming the “need” into a clear, concise communication with appropriate call to actions. In the short time I worked with Mari, it was evident she has a strong determination to get the job done well. Mari has an excellent work ethic, is a loyal partner and her communication approach drives clarity to the end user.”

Head of UX & Transformation, Project Management Office – Unilever North America

“Mari and I have worked together in several different contexts over the past few years, and I can recommend her with high confidence. Mari is exacting in her standards, driven to excellence, and relentlessly client focused. She has a great people sense and knows how to manage intangibles. Mari's a true gem!”

Chief Marketing Officer - Imaginatik

"Mari is a superb collaborator and thinker. She led the development, design and execution of visual marketing and PR materials and wrote and leveraged press coverage...with a keen eye on relevance and storytelling. Mari's production was critical in obtaining a AAA rating with Standard and Poor’s and resulted in attracting Wall Street investment firms. Her diverse skill set as writer, media producer, journalist, analyst and creative will always be appreciated.”

CEO, New Mexico Finance Authority

"Mari is one of the brightest, most creative persons I know...her judgment is impeccable...an excellent writer...I give Mari Anixter my highest recommendation!"

Senior Correspondent & Host of Chicago Tonight, WTTW - PBS Television

Responses to Innovation Excellence

“Innovation Excellence is my go-to site for what’s going on in Innovation.”

Innovation Director, Bayer

“I love that this is editorially driven. The editorial is great.”

Former Head of Strategy, Bloomberg Media

See LinkedIn Recommendations for Mari Anixter here.

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