Creative & Design Director
Resume:
Heidi M. Goeb
Creative Director of Design & Development
Garden City, NY 11530
516-***-**** Mobile: 516-***-****
********@*****.***
https://www.linkedin.com/in/heidi-goeb/
QUALIFICATIONS / SUMMARY:
Creative Director of Design and Development, with experience in overall project management, copyrighting, public relations and social media. Expertise in computer design technology, procurement, and market research. Work includes corporate/consumer advertising, packaging, promotional pitches/campaigning, editing, public events, and direct marketing. Clients include include manufacturers, retailers, luxury, non-profit, health, and publication corporations.
2002-Present HMG Designs
Title: Creative Director and Design Consultant
Development and design of promotional campaigns, social media, brand marketing, communication, and publication design. Clients Include:
Intrigue Graphics Easter Unlimited / Fun-World, Inc.
Scholastic, Inc. Blaise Advertising
Century 21 InVite Health / Hickey Chemists
Thomson Media The Coastal Group, Inc.
Primedia, Inc. Bill Bard Associates, Inc.
Rand & Paseka Demos Medical Publishing
Columbia University Dickstein Photography
Citizen’s Union
2015-2020 Premier Paint Roller Co LLC
Title: Creative Director of Design & Development
Development and design of B2B and B2C marketing, media campaigns, and branding to increase sales and expand public awareness.
Directed marketing department and maintained workflow and communication with all contributing departments.
Creation, editing, and design strategies for branding, advertising campaigns, press releases, conventions, and trade shows.
Designed packaging and marketing strategies for brand name products, as well as private label and international lines in the US and abroad.
Direct correspondence with all clientele, outside vendors, and sales teams to oversee brand consistency, deadlines, budgets, and projects.
2008-2015 The National Refining Group, Inc.
Title: Creative Design and Development Consultant
Developed B2B and B2C media relations, advertising, and marketing campaigns to increase sales and expand public awareness.
Editing of press releases, sales pitches, trade show preparation and presentations for major events and promotional activities.
Direct correspondence with all clientele, vendors, and sales teams to oversee marketing deadlines, budgets, and campaigns.
2009-2012 Harout R, LLC / Amazing Settings, LLC
Title: Creative Director of Design & Development
Development of design strategies for all aspects of B2B and B2C marketing, communications, social media, conventions, and trade shows.
Created branding, campaigns, catalog and web-format designs, trade show preparation and presentations.
Direct contact and correspondence with all staff, external partners and clientele in management of campaigns, events, budgeting, and social media.
Edited press releases for product news / information, and worked with the sales team to ensure representation of brand.
2006-2008 Ritani, LLC
Title: Creative Director of Design & Development
Branding, organization and design strategies for all marketing, communications, advertising campaigns, presentations, and trade shows
Concepts and designs for social media, billboards, retail and co-op advertising material, including loyalty and promo products.
Direct contact and communication with all magazines, retailers, and pre-press print production.
Project management, budgeting, and editing of all media campaigns, public relations projects catalogs, and brochures.
1996-2001 Rapp Collins Worldwide
Title: Art Director & Editorial Design Manager for major direct-marketing agency.
Design and development of branding, media, and marketing strategies for client, agency, and corporate initiatives.
Prime Client: Pfizer Pharmaceuticals
Projects included: Pfizer For Living, Pfizer Health Library, Zyrtrec, Cardura, and Viagra Campaigns.
Developed a medical library for editorial use in health-based articles, brochures, newsletters, direct-marketing, and pharmaceutical material.
FREELANCE
Marketing, product/corporate advertising, and publication design. Overseeing and working with projects on a start-to-finish basis both as a team player and self-starter has been a strong point. Projects include:
CORPORATE ADVERTISING:
Sony Music, Inc. White House Goebel United States Avon Products, Inc. American Cancer Society PUBLICATION DESIGN:
Golden Books, Inc. Dover Publishing, Inc. Sadlier Publishing, Inc. Cahner’s Publishing, Inc. Adweek, Inc.
NON-PROFIT/CULTURAL/FUNDRAISING:
Cerebral Palsy Foundation National Diabetes Research Foundation Alzheimer's Association NYPD National Night Out Oktoberfest in Central Park Nassau County Concert Events NY Steuben Parade Committee German-American Committee of NY NY Consulate General of the Federal Republic of Germany German-American Heritage Foundation, Washington, DC
PROFESSIONAL SKILLS:
Macintosh and PC Computer Programs:
Adobe Creative Cloud &Suite - Photoshop Acrobat InDesign Illustrator Powerpoint Quark Xpress Microsoft Excel & Word Customer / Client Public Relations Promotional Events Branding Editing Campaign Development Photography / Retouching
Languages: Fluent Speech and Understanding of German and Spanish
EDUCATION:
Parsons School of Design, New York, NY - Communication Design Major, Bachelor of Fine Arts -Honors Graduate High School of Art and Design, New York, NY - Advertising and Illustration Major Valedictorian, Advertising & Graphic Awards, UFT Scholarship recipient S
ALARY REQUIREMENTS: Negotiable
PORTFOLIO WEBSITE: https://www.coroflot.com/hdowd516
Heidi M. Goeb
Creative Director of Design & Development
679 1st Place
Garden City, NY 11530
516-***-**** Mobile: 516-***-****
********@*****.***
https://www.linkedin.com/in/heidi-goeb/
Hello:
I am a Creative Director of Design & Development, with experience in strategic planning, editing, B2B/B2C advertising, direct- mail/promotion, branding, catalog/web formats, and design production. I have worked with clientele in both the US and abroad. Experience includes the manufacturing, retail, health, luxury, non-profit, and publication industries. Works also include promotional presentations, fundraisers, project management, trade shows and special events.
I have worked on product initiatives and campaign launches, including social media, PR and production – all involving strict deadlines, diligence, and careful planning. Projects were completed through group effort, as well as alone. I am presently active with the new developments in social networking and opportunities for upgrading one's visibility to increase sales and public awareness, and have worked with them in both preparation and design.
I am aware of the importance in the design, branded image, and public relations of a corporation in their public representation. Presentation in all aspects of marketing - from social media to print - makes the biggest difference in success rating and awareness
- in addition to what they have to offer, of course.
Organization, preparation, and working with all departments and clientele involved, to see jobs and projects carried out effectively and professionally, are a strong point.
I am available for work immediately, and look forward to hopefully speaking with you further.
My full portfolio is available for viewing upon request, and samples of my work can be viewed at: https://www.coroflot.com/hdowd516
Thank you for your consideration.
Best Regards,
Heidi M. Goeb
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