Digital Marketing Senior

Kevin Schwery, MBA

*******@*****.***, LinkedIn.com/in/kschwery

Portland, ME, 641-***-****

Senior Marketing Executive

Leader in marketing and ecommerce, creating optimal customer experiences in omni-channel DTC and B2B business

Strategic and innovation-driven digital marketing and IT professional with over 26 years’ experience in optimizing ecommerce websites leading with KPIs and metrics-based decisions while building strong, lean teams and leading digital transformation efforts across companies of all sizes. Expertise in working with senior leadership to define opportunities, key metrics, objectives, strengths and gaps, lead earned, owned, earned, and paid media marketing strategy, and execute UX, retention, and loyalty improvements to drive growth with more efficient websites and operations. Proficient in Chinese and German.

Areas of Expertise

•LTV, CTR, TOS, AOV

•Funnel Optimization

•Vendor Management

•Systems Onboarding

•A/B Testing, CRO

•Change Management

•Competitive Research

•Project Management

•Search, PDPs, SERPs

•UX Design, CxT

•Performance Mktg

•Load Speed Performance

•Google Ads, SEM, Paid Social

•Content Optimization

•Digital Marketing

•Influencer Marketing

Technical Proficiencies

Google Ads, Bing Ads, Sitecore, Spryker, ATG, Oracle, MuleSoft, OIC, SOA, ElasticSearch, MS Teams, Office 365, Visio, Woopra, Hybris, SAP, Oracle Commerce Cloud, Angular, Java, Jenkins, Jira, Confluence, Smartsheet, AEM, Manhattan, Acquia, Drupal, Azure, Shopify, Omniture, Infor CPQ, Slack, AWS, WhatCounts/WindsorCircle, Listrak, Pingdom, Incapsula, Fastly, Convertcart, CrazyEgg, Optimizely, VWO, Bazaarvoice, Word Agents, Ezdia/CrewMachine, BKA Content, ReturnPath, Silverpop, Shareasale, Seer PPC, ChannelAdvisor, Signifyd, Alavera, Slack, Demandware, Salesforce Commerce Cloud, Hawksearch, IMB WCA, S2K, Varsity, Mitel, Coremetrics, Zendesk, SCE, Bing AdWords, Amazon SellerCentral, eBay Seller, Walmart Seller, WooCommerce, BigCommerce, Pushcrew, Olark, Tealium, Codaemon, Nexient, Wordagents, ShopperApproved, Activespring, Mailchimp, Salesforce, Reflektion, LiquidPlanner, Drip, SCE, Upwork, Hubstaff, Hybris, ChannelAdvisor, WebCollage, Stackline, Magento Commerce, Markettrack, Vaudra, ContentAnalytics, Amazon VendorCentral, Proprietary PHP, Baidu Ads, Tencent, WeChat, DataWarehouse, Sitefinity

Accomplishments

●Rolled out 20 new platforms in 10 different companies, driving new revenue streams, cloud-based architecture, and improved efficiency.

●Optimized service efficiency within three enterprise retailers, each with over 1K stores. Saved $18M by outsourcing to offshore and nearshore systems integrators for development and support within two years.

●Managed a $20M budget and a team of 12 direct members with 45 indirect members at Union Life Insurance. Achieved $120M in annual insurance sales and gained 10M new customers.

Career Experience

Director of Ecommerce and Salesforce Integrations, LTIMindtree, Hartford, CN – Full Time Jun 2023 – Present

Directed $20M salesforce and digital delivery of integration and Salesforce related practice for SFMC, SFCC, CRM and all Salesforce products. Helped certify and drive training within deep practice of LTIMindtree and consolidate during merger with Mindtree. Consulted with decision makers on ecommerce processes and technology available to lead growth in retail and digital commerce. Negotiated contracts with key vendors and clients, placing new opportunities and greater share of wallet with existing business.

●Managed integrations for Peterson CAT and other CAT dealerships onboarding Salesforce CRM

●Ran CRM and Salesforce consolidation across 4 properties and ERPs into one greenfield instance for Wolters Kluwer

Senior Director of Ecommerce and CxT, Hexaware Technologies, Iselin, NJ – Full Time Jan 2020 – Jun 2023

Directed $50M e-commerce and digital delivery departments within North American practice for customer experience (CxT) and front-end systems delivery, onboarding, training, and hand-off for high-profile retail and manufacturing clients. Onboarded and migrated ERP, CMS, PIM, DAM, Commerce, Loyalty, MDM, and CPQ systems for major clients. Collaborated with executives to develop business strategies and oversee continuous improvement efforts for mobile apps. Negotiated contracts and delivered major retailer initiatives Fortune 500 Retailers and Manufacturers, managing projects and programs, delivering commercials and presentation. Built self-service systems for high-touch sales in Ricoh and HNI.

●Onboarded Navitaire and NavBlue systems for Allegiant Airlines, Sterling for AutoZone

●Optimized GameStop’s million-dollar flash sale console business through SFCC and SFMC in 2021, integrating loyalty restriction to only allow registered users to take part in major sales, adding 30x growth in loyalty adoption prior to sales.

●Improved efficiency of GameStop PDPs reducing API calls and downtime during traffic spikes

●Ran support and triage of SFCC for GameStop with 12-member team, as well as steering committee with CMO, VPs

●Drove enhancement of Sterling loyalty to AutoZone app alongside ATG commerce site improving LTV.

General Manager of Ecommerce, Acme Tools, Grand Forks, ND – Full Time Oct 2018 – Jan 2020

Managed online sales and marketing for over 200K SKUs from 400 brands. Redesigned customer experience by improving processes of same-day delivery and BOPIS. Led CRO initiatives from new search to new product recommendations, increasing web traffic, conversion, and time on site, fixing funnels. Migrated PIM to a new platform Salsify, launched chat service and SMS marketing, and negotiated contracts with new SEM vendor, initiating Google LIA, Google Shopping, and reorganized 800k keywords focusing on non-brand and competitor terms.

●Grew e-commerce sales by $40M (25% year-over-year) with PDP, Paid Search, SEO/Content enhancements.

●Negotiated unique agreement with Jet/Walmart to maximize traffic and sales, with exclusivity to certain brands.

●Boosted Google PPC revenue by $1M by expanding Google Shopping systems and optimizing inventory feeds.

●Led optimization A/B testing and enhancement of WebSphere (HCL commerce cloud) site, adding reviews, enhanced content, quick view, personalized recs, persistent search, 1 page cart, etc.

●Negotiated $500k reduction in costs from vendors, system integrators, and SAAS providers.

Senior Director of Ecommerce, Income Store, Lancaster, PA Aug 2017 – Oct 2018

Developed and launched initiatives for acquisition, retention, conversion, mobile marketing automation, and rebranding, focusing on increased annual revenue. Built marketing plans and supply chain management processes for clients such as Nutrifect, Naturelle Health, and Garcinia, improving labeling and branding. Led 15-member marketing team, coordinating all operations, order fulfillment, customer service, and integration processes.

●Drove A/B testing of social media Facebook spend to drive traffic to sites, optimizing around CTR and Conversion

●Onboarded eight separate e-commerce sites, each with their own SEO and social media marketing channels

●Led UX and A/B testing of all sites, platform agnostic, on BigCommerce, Shopify, WooCommerce, etc.

●Onboarded customer service and use of Zendesk

Ecommerce NAFTA, Osram, Boston, MA Oct 2015 – Aug 2017

Revitalized Sylvania Automotive website, incorporating new product pages, PDPs, and family content to expand customer base and drive increased SEO. Integrated Hybris, Salsify, and Zendesk systems to streamline customer service and project management processes. Partnered with Tirerack, JEGS, and US Auto to improve e-commerce strategy within DTC auto parts fitment. Negotiated additional partnerships with stakeholders such as eBay, Jet, NewEgg, and markets in Canada and Mexico to further increase sales channels.

●Executed first DTC shipping process and 3PL solutions within Osram.

●Created and launched new online IMAP policy with authorized reseller program.

●Increased sales by 3x to $25M annually through Amazon in 18 months through AMS and AMG partnerships.

●Drove initial primary and enhanced content management work on 800 products including A+ or Enhanced content.

Director of Marketing and Ecommerce, Union Life Insurance, Beijing, CN Feb 2014 – Sept 2015

Formulated digital marketing strategies and improved sales models for car and property insurance, improving purchase flow and expanding online target products. Spearheaded launch of new website and mobile application. Launched SEO, SEM, social media, and partner-based marketing strategies. Launched several marketing platforms and negotiated partnerships with industry leaders, such as WeChat, Taobao, China Mobile, China Unicom, Chunar, Ctrip, and various Chinese airlines.

●Managed a $20M budget and a team of 12 direct members and 115 indirect members to achieve multi-million-dollar growth in annual sales.

●Achieved $120M in annual insurance sales and gained 10M new customers.

Head of Ecommerce, Travelex Insurance, Omaha, NE Nov 2012 – July 2014

Conceptualized and deployed affiliate programs, content integration strategies, CMS platforms, review syndication processes, critical KPIs, compliance standards, social marketing, and online branding strategies. Redesigned blogs and mobile sites and implemented new tag management systems. Collaborated with underwriters to negotiate contracts, reporting results to executives.

●Achieved #1 Google ranking for top non-brand keywords and increased SEM ROI by 300% with Google Ads.

●Directed $500K budgets annually.

●Launched affiliate program, and new mobile site for insurance quoting.

Senior Partner Marketing Manager, Vayama, San Jose, CA Feb 2012 – Sept 2012

Strategically redesigned Affiliate, CPA, and CPC channels to raise performance, marketing metrics, and ROI for agency channels. Negotiated and finalized partnerships to increase traffic and revenue for Vayama and Budget Air.

●Increased online sales by 600% year-over-year.

●Boosted online traffic by 20% through new partnerships with Living Social and Amazon Local.

●Launched four new display remarketing strategies that eventually resulted in 5% of total sales.

●Built custom landing pages for partners and optimized SERP to mirror kayak, resulting in improved conversion.

Online Marketing Manager, Iron Planet, San Jose, CA Apr 2011 – Jan 2012

Managed and distributed $6.5M in profit and loss marketing budgets within online and offline sales channels. Planned and executed new marketing initiatives targeted at new advertisement areas. Organized trade shows and TV advertising.

●Boosted SEO ranking by 200%.

●Launched affiliate program, reducing acquisition costs by 90% and increasing customers by 50K.

●Executed $5M SEC sports marketing program.

Senior Manager of Online Marketing, eBay, San Jose, CA May 2008 – Aug 2010

Collaborated with partners in over ten countries, expanded teams, and developed new recruitment channels to optimize business models and revenue growth. Developed targeted newsletters and partner blogs to increase loyalty, feedback, and communication effectiveness, as well as facilitate quick adoption of test products.

●Achieved $800M in annual sales and added 100K affiliates through eBay partner network and eBay Bucks loyalty program.

●Decreased acquisition costs by $120M and increased return on investment for affiliate leads by 50% through new in-house platform and tiered pricing model.

●Grew annual sales by $500M and increased vertical site traffic to over 5M clicks per month.

Enterprise Account Manager, PayPal, Omaha, NE July 2005 – May 2008

Drafted business-to-business strategies, growth directives, and communication plans to over 100K merchants in order to boost annual revenue and vendor satisfaction. Launched new “Bright Ideas” campaign, optimizing internal communication and feedback.

●Grew enterprise-level accounts to 20% of total wallet share.

●Grew annual revenue by 30%, increasing enterprise account base to $173M.

Education

Master of Business Administration in International Business, University of Phoenix, Tempe, AZ, 2008

-Graduated with 3.8 GPA

Bachelor of Arts in International Management and German, Simpson College, Indianola, IA, 1995

-Graduated with 3.5 GPA

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