Vice President of Marketing and Technology

Rett W. Clevenger

Vice President of Marketing and Technology – Kaspien, Inc. (2021–2024 / Spokane, Washington) Responsible for rebuilding the Marketing and Technology teams to support a significant company restructuring. Consolidated marketing roles to improve efficiency, refined inbound marketing strategy, and added a promotions and customer service department. Improved execution by launching bid automation software through PacVue and creating a dynamic POD structure fusing account management, buying, and marketing. Established NetSuite ERP utilization through integration services and company-wide training.

● Report directly to the CEO with seven direct reports (marketing, promotions, advertising, creative, development, BI, customer service).

● Optimized a $5.5mm advertising budget across 200+ vendor-specific campaigns

● Reduced technology expense by 40% YOY through platform refinement, ERP utilization, and software consolidation

● Improved operating income $2.5mm (Q2-2023 YOY)

Director of Marketing – Liberty Mountain (2017–2020 / Salt Lake City, Utah) Developed the B2B and B2C marketing strategy for the largest distributor in the outdoor industry. Worked directly with retailers, government institutions, European vendors, and professional athletes to build relationships. Managed the production of print catalogs, international and domestic trade shows, digital and print advertising, product packaging, PR, and media company-wide.

● Reported directly to the CEO with five direct reports (design, photography, athletes, social media, content).

● Created growth plans for wholesale distribution, exclusive European brand management, Pro-Deal program, house brand manufacturing, and closeout liquidation

● P&L and forecasting responsibility for a $2 mm marketing budget Co-Founder / CEO – Steal Network (2008–2020 / Salt Lake City, Utah) Bootstrapped the creation of Steals.com. We started with a single daily deal site, BabySteals.com, and grew the business within multiple industries, producing over $100 million in sales and fulfilling over 3 million orders. Built teams, processes, forecasts, budgets, and software from scratch to support the direct-to-consumer e-commerce business.

● Operated all aspects of the business, including Technology, Customer Service, Buying, Marketing, HR, and Finance

● Lead company of 74 people with three warehouses totaling 36,000 sq. ft. of combined fulfillment capacity

● Grew organic audience base to 550k social media followers, 330k email subscribers, and 530k registered users

● Ernst & Young Entrepreneur of the Year Finalist in 2012 & 2013 Technology Consultant – Mosaic / KeyBanc Capital Markets (2014-Current / Park City, Utah) Provide unique value to financial executives, industry experts, and institutional investors by sharing my perspective on changes within the technology landscape. Topics include marketing, business development, e-commerce, marketplaces, operations, and fulfillment. Professional Speaker (2011- Current / Park City, Utah) Experienced public speaker on Marketing, Operations, Fulfillment, and Entrepreneurism. Engagements include Google IO conference, Internet Retailer Conference, Surf Expo, Westminster College, Jon M. Huntsman School of Business, and Utah State University. New Media Manager – Backcountry.com (2006-2010 / Park City, Utah) Built a team to stimulate customer acquisition channels and added new growth channels through affiliates, marketplace management, dynamic media display ads buys, and behavioral targeting.

● Increased department revenue by 534% from $9.1M to $58M, generating a combined total revenue of $88mm

● Established storefronts on Amazon.com and GearTrade.com with over 100k SKUs, generating an incremental $10mm/yr. Sr. Search & Affiliate Analyst – Coldwater Creek (2005-2006 / Sandpoint, Idaho) Developed the strategy for all online marketing campaigns through paid search, affiliates, and 3rd party partnerships. Worked directly with program managers, content specialists, copywriters, designers, and developers to optimize the Omni-channel user experience.

● Created multi-channel marketing and paid search program for coldwatercreek.com plus 500 retail stores & spas

● Implemented Coremetrics, improving site traffic by 30%, customer acquisition by 25%, and retention by 12%, increasing marketing program revenues by 60%

● Performed financial planning and forecasting for $300mm in revenue through e-commerce E-commerce Manager – Northwest River Supplies (1999 – 2005 / Moscow, Idaho) Created the vision and executed the strategy for e-commerce. Coordinated with technology, marketing, distribution, and retail groups. Orchestrated site design, marketing efforts, promotional calendars, newsletters, order fulfillment, and maintenance procedures for the retail and wholesale websites. Generated six consecutive years of double-digit online revenue growth.

● Utilized Google, Amazon.com, Shop.com, Altrec.com, and Paddling.net to generate $4M in incremental revenue

● Leveraged FireClick analytics to improve marketing program performance by 20%

● Lead multi-day whitewater rafting, kayaking, and sea kayaking training courses, gear reviews, and photoshoots Bachelor of Science, Business Marketing – University of Idaho (1994-1999 / Moscow, Idaho) Study Abroad Exchange Program – University of Kathmandu (1998 / Kathmandu, Nepal) ****.*********@*****.*** - 435-***-**** - 3240 Big Spruce Way, Park City, Utah 84098

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