Digital Marketing / Project Management

William Vandermark

Digital Marketing Professional

Contact

Address

Canonsburg, PA, 15317

Phone

412-***-****

E-mail

***********@*****.***

Skills

MarTech Strategy

Writing/Communications

Project Management

Product Management/Brand Development

SaaS, B2B, B2C, D2C, ABM

Digital Marketing Manager experienced with MarTech stack configurations. Worked on SaaS, B2B, B2C, ABM, and D2C spaces with multiple industry verticals. Focused on content, brand management, social channels, planning, and analysis.

Work History

2000-01 - Current

Owner/Operator

Vandermark Enterprises, Canonsburg, PA

Boutique agency helping clients with; SEO, product marketing, social media, brand development, marketing strategy, paid advertising, UI/UX, and project management.

2021-05 - 2023-10

Solutions Architect

ListEngage, LLC, Framingham, MA

Worked with marketing client list to help implement and maintain Marketing Cloud systems

Focused on CRM integration, audience & data segmentation, data utilization, go-to-market strategy, and account auditing.

2020-09 - 2020-12

Sr Digital Project Manager

Brunner, Pittsburgh, PA

Worked with Digital Experience Team to coordinate and launch digital projects within the agency

Worked with set client list to facilitate resources, create timelines, and manage milestones for MarTech projects, email strategies, web design, website updates, UI/UX enhancements and other digital properties.

2008-12 - 2019-09

Digital Marketing (Multiple Management Positions)

ANSYS, Inc., Canonsburg, PA

Leader of global digital platform and manager of global digital team that included; email marketing, marketing automation, and database marketing capabilities for $1B+ software organization in addition to strategy, best practices, and execution of campaigns

Larger project management utilized RACI charts for cross functional teams.

2004-11 - 2008-11

Senior Project Manager

CECity.com, Inc., Pittsburgh, PA

Responsible for extensive high-profile client list with all aspects of programs from asset delivery to live program while adhering to processes and established frameworks.

2002-03 - 2004-11

Special Projects Manager

University of Pittsburgh, Pittsburgh, PA

2000-03 - 2001-05

Marketing & Production Manager

DirectStuff.com, Pittsburgh, PA

1998-07 - 1999-12

Advertising Scheduling Coordinator

Lycos.com, Pittsburgh, PA

Education

1993-08 - 1998-08

Bachelor of Arts: Professional Writing

Carnegie Mellon University - Pittsburgh, PA

1993-08 - 1998-08

Bachelor of Arts: Creative Writing

Carnegie Mellon University - Pittsburgh, PA

Platforms

Marketing Automation: Oracle CRM On-Demand, Salesforce Marketing Cloud (ExactTarget), Pardot, Adobe Campaign, Marketo, HubSpot, Topica

CRM: Siebel, Salesforce, Microsoft Dynamics

Programming: AMPScript, HTML, CSS, MySQL

CMS: Sitecore, WordPress, OpenText, Drupal

Publishing: Dreamweaver, Adobe Creative Suite, Creative Manager Software, Microsoft Office

Social Media: LinkedIn, Facebook, Twitter (X), Instagram, Pinterest, YouTube, Sprout Social

Project Management: Agile, Waterfall, Six Sigma, Kanban

References

References available upon request

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