Social Media Digital Marketing

Nicole L. Johnson

Parker, CO 303-***-**** ************@*****.***

Marketing and advertising expert specializing in marketing consultation, strategy, omni-channel digital advertising and brand development

Extensive account & project management background

SEO, SEM, social media management, content creation & lead generation

Strategize and execute marketing plans to best serve branding, client acquisition, traffic & overall objective; Expert in analyzing trend data, problem solving, and providing superb customer service; Experienced in writing content, proofreading and editing, and strong attention to detail.

Develop process and training improvements that streamline workflow and collaboration.

Exceptional Communication Skills

Leadership and Team Building

Marketing & Media Background

Public Relations

Media Buying

Google Analytics, Google Search Console, Google Ads

Reporting and Analyzing

Social Media Management and Marketing

E-Commerce

Online Sales

Digital Strategy and Implementation

Strategic Planning / Digital Audits

Over 20 years in Leadership & Training positions

Development & Investment Marketing Manager-Brand and Strategy 2022-Present

Greystar Owned Assets

Lead marketing initiatives for Greystar Owned assets portfolio

Own brand development for each asset including but not limited to naming, logo, signage, website and collateral

Omni channel digital marketing and advertising and strategy

Drive brand differential and advances approaches adding internal value

Lead development and execution of all marketing strategies and programs that support the portfolio

Set and maintain budget for each asset in the portfolio

Acquire and review current market data to identify trends and opportunities

Establish network of industry and market resources as well as contract and work with 3rd party vendors

Spearhead outreach and events for individual assets

Social media creation, management and advertising

Participate in the annual business planning process. Provide current and predictive market and industry data and recommend innovative marketing and advertising strategies

Organize and assist in leading sales and new business presentations to potential clients, equity partners and operations

Director of Marketing & Advertising 2020-2022

Tralon Homes (Formerly Saint Aubyn Homes) Colorado Springs, CO

Lead the sales and marketing teams in all aspects of branding, PR, collateral and all digital and traditional marketing pieces across all verticals

Successfully completed company rebrand including name, logos, trademarks, domains, website, PR, collateral and launch in a 6-week period

Press release creation and distribution

Plan all employee events, trade shows, client appreciation events, grand openings and charity outreach

Design and decorate all sales office and model homes

Responsible for design boards and all exterior and interior selections

Handle vendor management, onboarding and day-to-day interactions

Reputation management including PR, reviews, and external interviews

Increased website traffic by over 60% month-over-month and lead generation by over 120%

Train employees on website, Live Chat platforms, online sales programs, CRM and interactive systems

Maintain website, digital marketing initiatives and content creation

Director of Digital Marketing & Campaign Strategy (Temporary Contract) 2019-2020

Nuclear Networking0Digital Agency Greenwood Village, CO

Analyze, strategize and execute a broad range of digital marketing services for all clients spread across multiple verticals. Manage and train digital account manager/strategy team on best practice digital marketing.

Oversaw all campaigns directly dealing with C level clientele on strategy, KPI’s and growth

Client onboarding including strategy and launch meetings, access needs and proposal breakdown

SEO management including but not limited to website analysis, keyword research, title tags and descriptions

Social media advertising, strategy and management

Execute systems and flow to increase productivity and in-house communication between all departments

Create marketing strategies, proposals, and media kits for potential and current clients

Local SEO strategy and implementation

Advanced reporting skills using Google Analytics, Search Console and AdWords

Analyze data and current marketing strategy to increase ROI and KPI

Manage all day-to-day tasks for scheduling, training, new client procedures and client support

Corporate Marketing Director-Digital Marketing 2017-2019

Century Communities Greenwood Village, CO

Developed and oversaw all digital strategy and campaigns for Century Communities divisions nationwide. With 27 divisions in 15 states and three large acquisitions / mergers in a year and a half, I assisted with a seamless brand consistency and migration as well as brand refresh and website integration

Launch and scale digital campaigns maintaining positive ROI results

Analyze and implement digital strategy for all communities and divisions while adhering to different budgets and demographics. This includes SEO, SEM, social media management and marketing, content management, video, lead generation, PR and email campaign creation and management

Create processes to streamline and automate marketing initiatives throughout divisions

Customer feedback, reviews, response management and reputation management

Review and edit all eblasts, blogs, flyers, social media posts, legal disclaimers for all divisions

Digital reporting for all campaigns

Work with and negotiate contracts with all 3rd party vendors

Create collateral and training materials for all national marketing meetings and present on all digital campaigns

Manage a team of 60 individuals made up of designers and marketing managers and coordinators

Assist and manage divisions with all marketing needs

Digital Analytics/Website traffic performance with my implemented strategy and digital (Dec 2016 vs Dec 2018):

oOrganic Traffic: 63% increase

oDisplay Traffic: 477% increase

oEmail Traffic: 233% increase

oPaid Search Traffic: 238% increase

oSocial Media Traffic: 85% increase

oGoal conversions: 737% increase

Director of Enterprise and Agency-Sales and Digital Marketing 2013-2016

Native Rank Marketing & Advertising Agency Denver, CO

Provided a broad range of digital marketing for hundreds of verticals and clients. Managed and trained team of SEO and social media experts for local and national clients

Responsible for hiring, training, reviews, disciplinary action and management of all employees in the account management department

Execute processes and flow to increase productivity and in-house communication between all departments

Create marketing strategies, proposals, and media kits for potential and current clients

SEO management including but not limited to website analysis, keyword research, title tags and descriptions

Monthly reporting using Google Analytics, Google Webmaster Tools and Google Insights

Social Media implementation, creation and management

Increase local web presence through online listings and directory verifications

Digital analysis and sales for enterprise companies

Customer service including client education and escalated cases

Employee Reviews and Evaluations

Increased client retention to 90% through training and strategies I put in place

Received MVP Award for both companies within our agency for the 2014-2015 fiscal year

Identified new market opportunities and developed strategies for effective implementation

Hairstylist/Owner 2002-Present

VINTAGE SHEAR

Cosmetology Educator 2007-2009

REGENCY BEAUTY INSTITUTE

National Accounts Customer Service Manager 1996-1999

ADT SECURITY SERVICES

Google Analytics Certified Bing Ads Certified Colorado Media School: Broadcasting & Journalism Aveda: Cosmetology Red Rocks Community College: Graphic Design & Marketing Red Rocks Community College: Dental Assisting

AREAS OF EXPERTISE

PROFESSIONAL EXPERIENCE

CAREER OVERVIEW

EDUCATION, DEGREES AND CERTIFICATIONS

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