Digital Marketing Manager
Resume:
SKILLS
EDUCATION
MAURICIO DAVID
ALVARADO CARDONA
ABOUT ME
PERSONAL INFO
MARKETING MANAGER
MARKETING ENTHUSIAST DEDICATED
TO DELIVER CREATIVE AND EFFECTIVE
SOLUTIONS BASED ON STRATEGIES
THAT ARE DEVELOPED IN A WORK TEAM
ENVIRONMENT.
UNIVERSIDAD POLITECNICA DE CATALUÑA
(ADEN) MASTER SDEGREE DIGITAL
MARKETING
UNIVERSIDAD DE SAN PEDRO SULA
BACHELOR S DEGREE
MARKETING
San Pedro Sula, Cortes Honduras
Col.Los Medicos apart#8
********.************@*****.***
San Pedro Sula
May 2022- Sept 2023
CONSULT HN
MARKETING MANAGER
SanPedroSula
Jan 2010- DIC 2022
TBWA HONDURAS
ACCOUNT DIRECTOR
Directed social media and digital marketing campaign strategies to promote brand building, guest retention, engagement, and revenue-focused activities including audience definition for paid media.
Supervised video and design content productions for social media campaigns.
In collaboration with clients, we developed innovations to increase brand awareness in different points of sale channels. Developed and deployed advertising strategies to drive substantial growth in brand consideration and sales.
Co-founder of COSULTHN, a consulting agency focused on the tourism sector. We assist our clients in developing more efficient and productive operations in areas such as employee management, revenue optimization, marketing, customer service, and internal procedures. Our clients include hotels, restaurants, bars, Airbnb accommodations, pharmacies, and both local and international NGOs.
(Responsible for the marketing department).
Responsible for local market advertising tactics for brands such as: El Gallo más Gallo, Coors Light, Miller Lite, Miller Genuine Draft, and Blue Moon.
Designed and executed marketing yearly budgets in the following areas: point of sale, ATL, and digital content production and media spend.
Organized and deployed event requirements including venues, entertainment, budgets, advertising, sponsors, guest lists, catering, and event timelines through face-to- face client meetings.
MULTI -TASK MANAGEMENT
BILLINGUAL SPANISH –ENGLISH 100%
TEAM MANAGEMENT
CLIENTFOCUSED
•
•
•
•
•
•
•
BIRTHDAY: SEPT 28
AGE:42
NACIONANLITY: HONDURAN
San Pedro Sula
Nov 2023- August 2024
STRATTON REAL
ESTATE GROUP
MARKETING MANAGER
In my role as Marketing Manager for a multi-location real estate company with operations in Tucson, Arizona; Springfield, Illinois; and Las Vegas, Nevada, I was tasked with developing and executing marketing strategies to enhance the visibility and appeal of our properties. My responsibilities spanned various tasks aimed at effectively promoting our listings through diverse marketing channels.
A significant part of my job involved managing the Ylopo platform to create and optimize ads, as well as generating detailed performance reports. I played a key role in crafting organic content for social media platforms such as Instagram and Facebook, and ran Meta paid ad campaigns to engage our target audience.
Additionally, I contributed to website content creation by writing blog articles and updating property listings. I used Follow Up Boss for targeted email and text message campaigns, designed print materials like presentations and flyers, and collaborated with third-party services to enhance SEO and SEM efforts. These activities were integral to supporting the company's growth and success across its multiple locations.
Humberto Mendoza
General Manager Asesores Gerenciales(Radioactiva,
Musiquera, Stereo Clase)
No. +504-********
Gustavo Palacios Brand Manager Disol/Coors
Light Honduras No. +504-********
Creative Director/ CEO Grumpy Monkey Productions
No. +504-********
Ana Perdomo
Professional
References
McCANN ERICKSON
ACCOUNT EXECUTIVE
San Pedro Sula
Sept 2000- Feb 2003
DDB HONDURAS
ACCOUNT DIRECTOR
San Pedro Sula
Oct 2006 – Dic 2009
COLBY FISCHER AMERICA
SanPedroSula
Sept 2003 - Feb 2006
Liaison between our clients and our production and creative teams for the following brands: Banco Continental, Distribuidora Barret, Empacadora Continental, Químicas Handal, and HedmanAlas.
Developed professional relationships with media
companies, which helped to negotiate rates and identify the right targeted audiences for campaigns.
Oversaw production of advertising materials such as TV, radio, print, and outdoor, including revising scripts and reviewing proofs. Created and supervised communication strategies for brand launches such as El Gallo más Gallo
(retail), Lipton Ice Tea, and Hero Condoms.
Collaborative approach to managing advertising needs for agency clients such as Megaplaza, Metroplaza (Mall Real Estate), Banco Continental, Port Royal, Salva Vida, and Sprint Telecom.
Strengthened customer relationships with proactive and personalized communication strategies.
ACCOUNT EXECUTIVE
WORK
EXPERIENCE
Contact this candidate