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Rodney Wright
Fort Worth, Texas ***** 817-***-**** ********@*****.***
Summary
Multi-talented management and marketing business professional with over 25 years of experience in building and leading integrated sales and business operations for major corporations. Possesses a strong background in sales, marketing, management, customer service, and client relations. Highly skilled in developing sales strategies, territory management, and up-selling. Proven track record of success exemplified by a record-breaking career of accomplishments and awards in sales and management. Demonstrated expertise in business growth and development, having maintained and generated new business through strategic planning and exceptional customer service, consistently exceeding sales goals by 110% to 180%. Known for fostering a teamwork environment that enhances employee morale, skill development, and efficiency. Seeking a challenging opportunity to contribute to a company's efficiency, organization, compliance, safety, growth, and profitability. Skills
• Sales and Marketing Expertise
• Leadership, Training and Management
• Client Relations and Customer Service
• Organizational and Efficiency Skills
• Business Development and Strategic Planning
• USDOT/FMCSA Compliance
• Logistics and Freight Transport Management
• Sales Strategy Development - Salesology
• Financial Management
• Community Engagement and Volunteerism
Experience
TRUCKING COMPANY - OWNER/FOUNDER 01/2021 - Current Fally Logistics & Transport LLC - Fort Worth, TX
• Establish and manage a profitable trucking company, overseeing all operational aspects including logistics, fleet management, and compliance with transportation regulations.
• Develop strategic partnerships with key suppliers and clients, resulting in a 30% increase in revenue over three years.
• Implement advanced routing software and GPS tracking systems, optimizing delivery schedules and reducing fuel costs by 15%.
• Recruit, train, and supervise a team of 50+ drivers and administrative staff, fostering a culture of safety and efficiency.
• Negotiate contracts with major corporations, securing long-term agreements that contribute to the company's steady growth and market expansion.
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COMPLIANCE ANALYST 01/2017 - 01/2021
FMCSA Compliance Processing Group - The Colony, TX
• Conducted comprehensive audits to ensure company adherence to regulatory requirements, identifying and rectifying non- compliance issues, resulting in a 20% reduction in regulatory fines.
• Developed and implemented compliance training programs for staff, enhancing awareness of legal requirements and reducing instances of non-compliance by 30%.
• Monitored and analyzed changes in regulatory requirements, providing timely updates and recommendations to senior management to maintain compliance.
• Collaborated with cross-functional teams to design and implement internal controls and risk management strategies, improving overall organizational compliance.
• Prepared detailed compliance reports and documentation for regulatory agencies, ensuring timely and accurate submission, which led to a 95% approval rate on compliance audits. PREFERRED SALES TO SOLUTIONS /CSS II - CD-IRA DEPOSITS (LEAD TRAINING COACH) 01/2012 - 01/2017 BANK OF AMERICA - Fort Worth, TX
• Designed and conducted detailed training sessions for new hires and existing team members on CD and IRA deposit processes, ensuring compliance with banking regulations and internal policies.
• Collaborated with cross-functional teams to create and implement effective sales strategies that increased CD and IRA deposit sales by 20% over six months.
• Acted as the primary point of contact for complex customer inquiries and issues, providing tailored solutions that improved customer satisfaction scores by 15%.
• Provided ongoing coaching and professional development to junior sales staff, resulting in a 30% improvement in overall team performance and individual sales targets.
• Identified and implemented process improvements in the sales and service workflow, reducing processing time for CD and IRA transactions by 25% and enhancing overall operational efficiency. MEDIA CONSULTANT 01/2008 - 01/2012
SUPERMEDIA – Irving, TX
• Developed and implemented comprehensive media strategies for clients, resulting in a 30% increase in brand awareness and a 20% boost in customer engagement.
• Conducted in-depth market research and competitive analysis to identify key media opportunities, optimizing advertising spend and maximizing ROI for clients.
• Managed cross-functional teams to execute multimedia campaigns, including TV, radio, print, and digital channels, ensuring cohesive messaging and timely delivery.
• Negotiated media contracts and partnerships, securing favorable terms and reducing costs by 15% on average for client campaigns.
• Analyzed campaign performance metrics using advanced analytics tools, providing actionable insights and recommendations that enhanced future media strategies and outcomes.
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ACCOUNT EXECUTIVE: INTERNET MARKETING 01/2006 - 01/2008 AT&T-B2B MAJOR MARKETS - Fort Worth, TX
• Managed a portfolio of over 20 client accounts, creating customized digital marketing strategies that increased overall client revenue by an average of 25%.
• Executed and optimized pay-per-click (PPC) advertising campaigns, resulting in a 35% increase in click-through rates (CTR) and a 20% reduction in cost-per-click (CPC).
• Collaborated with cross-functional teams to develop and implement SEO strategies, improving organic search rankings and driving a 40% increase in website traffic for clients.
• Utilized data analytics tools to track campaign performance and generate detailed reports, providing clients with actionable insights and recommendations for continuous improvement.
• Fostered strong client relationships through regular communication and strategic consultations, achieving a 90% client retention rate and securing long-term contracts.
SR. OUTSIDE COMMERCIAL SALES MANAGER B2B 01/2004 - 01/2006 RELIANT ENERGY / TECOMAX - Fort Worth, TX
• Led a team of 10 sales professionals in acquiring new B2B clients, achieving a 30% annual revenue growth and exceeding quarterly sales targets by 20%.
• Developed and executed strategic sales plans that expanded market reach and increased customer base by 25% within the first year.
• Cultivated relationships with key decision-makers at Fortune 500 companies, negotiating contracts and closing high-value deals worth over $5 million annually.
• Analyzed market trends and competitor activities to identify opportunities for product differentiation, resulting in a 15% increase in market share.
• Implemented Salesforce CRM system to streamline sales processes and improve data-driven decision-making, enhancing team productivity by 20%
OWNER - GENERAL CONTRACTOR 01/2001 - 01/2004
R.K. WRIGHT CONSTRUCTION COMPANY - Fort Worth, TX
• Managed and oversaw a diverse portfolio of residential and commercial construction projects, ranging from renovations and remodels to ground-up buildings, ensuring projects were completed on time and within budget.
• Led a team of skilled tradespeople and subcontractors, fostering a collaborative work environment focused on quality craftsmanship and client satisfaction.
• Developed and executed strategic business development initiatives, resulting in a 20% annual growth in revenue and expansion of client base through referrals and networking.
• Implemented rigorous project management processes, including scheduling, budgeting, and procurement, optimizing efficiency and reducing project timelines by 10% on average.
• Maintained compliance with building codes, safety regulations, and environmental standards, ensuring all projects adhered to legal requirements and industry best practices.
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NATIONAL ACCOUNT BUSINESS MANAGER 01/2000 - 01/2001 SPRINT PCS - Fort Worth, TX
• Managed key national accounts with annual revenues exceeding $10 million, developing and executing strategic plans that resulted in a 15% increase in sales year-over-year.
• Negotiated contracts and pricing agreements with national retail chains and distribution partners, securing long-term partnerships and improving profit margins by 12%.
• Analyzed market trends and competitor activities to identify growth opportunities, launching new product initiatives that captured 20% market share within 12 months.
• Led cross-functional teams in implementing promotional campaigns and merchandising strategies, driving product visibility and enhancing brand presence in national accounts.
• Provided regular sales forecasts, performance reports, and strategic recommendations to senior management, contributing to informed decision-making and corporate strategy development. LIFE & LICENSING SPECIALIST II 01/1998 - 01/2000 CNA / VALLEY FORGE INSURANCE COMPANY – Nashville, TN
• Facilitated seamless communication with Managing General Agents (MGAs) and General Agents (GAs) to ensure timely and accurate processing of agent licensing appointments.
• Supported underwriters in risk assessment processes by meticulously reviewing financial statements and Attending Physician Statements (APS), enhancing accuracy in policy underwriting decisions.
• Managed regulatory compliance through meticulous oversight of agent licensing procedures, ensuring adherence to state and federal guidelines.
• Collaborated with internal teams to streamline licensing workflows, resulting in improved efficiency and reduced turnaround times for agent appointments.
• Provided comprehensive training and guidance to new agents on licensing requirements and procedures, ensuring a thorough understanding of regulatory obligations and best practices. REGIONAL DISTRICT MANAGER 01/1997 - 01/1998
NORTH CAROLINA MUTUAL LIFE – Nashville, TN
• Managed a district region comprising the eastern hemisphere of the State of Tennessee, achieving consistent revenue growth and exceeding sales targets by 15% annually.
• Recruited, trained, and supervised a team of 50+ employees, fostering a high-performance culture and reducing employee turnover by 20%.
• Implemented operational initiatives to optimize regional efficiencies and reduce costs, resulting in a 10% increase in profit margins within one year.
• Conducted regular performance evaluations and coaching sessions with staff managers, enhancing productivity and customer service standards.
• Collaborated with corporate stakeholders to execute marketing campaigns and promotional events, driving brand awareness and customer acquisition in the district.
AGENT, STAFF MANAGER, DISTRICT MANAGER 01/1994 - 01/1997 ATLANTA LIFE INSURANCE - Dallas, TX- Miami, FL- Atlanta, GA
• Negotiated complex contracts and resolved disputes, maintaining a 95% client satisfaction rate.
• Developed and implemented a marketing strategy that increased client referrals by 30%.
• Trained and mentored new agents, resulting in a 25% improvement in their sales performance within six months.
• Utilized market analysis to advise clients on property investments, leading to a 15% increase in client portfolio value. As a Staff Manager:
• Led a team of 20 licensed agents, achieving a 90% improvement in service response times.
• Implemented a performance evaluation system that reduced turnover by 15% within the first year.
• Conducted regular training sessions on new products and procedures, resulting in a 25% increase in staff productivity.
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• Streamlined workflow processes, decreasing operational costs by 10% while maintaining service quality.
• Fostered a positive work environment through recruiting and team-building activities, contributing to a 20% increase in employee satisfaction scores.
As a District Manager:
• Oversaw operations of the Miami Florida district driving a 15% increase in district-wide sales annually.
• Developed and executed strategic plans to meet financial targets, exceeding revenue goals by 10%.
• Implemented standardized operational procedures, improving efficiency and reducing costs by 12%.
• Conducted regular performance reviews and provided coaching to agents, resulting in a 20% improvement in profitability.
• Established strong relationships with key stakeholders and local communities, enhancing brand reputation and market presence.
Education
2021-Texas Wesleyan University - School of Business Administration Professional Development Division Occupational Professional Certification: Small Business Management Certification 2012 to 2014-Allied School of Business
Real Estate Certifications:
• Short Sale Specialist Designation - 11/12/2012
• Green Specialist Designation 10/13/2013
• ENetworking Marketing Specialist Designation - 11/03/2013
• Texas Real Estate Principles Certification - 07/20/2014
• Texas Law of Agency Certification - 09/28/2014
• Texas Real Estate Contracts Certification - 10/15/2014 1990 to 1994 Prairie View A&M University -School of Business- Major: Business Management/Marketing 1986 to 1990 O.D. Wyatt High School – Advanced Honors High School Diploma Professional Honors
• 1995-District and Staff Management Training School - Rookie of the Year
• 1996-District Managers Development School - Top 5 District for Premium Income
• 1997-National Insurance Associations: Institute in Agency Management -Birmingham, AL
• 1998 -N.I.A.-Certification in Agency Management
• 2004 - Public Utilities Commission: R.E.P. /Reliant Energy - PUC Certification
• 2008 Gold Level Darrin F. Rayner Award -6 consecutive pay periods over 100%
• 2009 Six Figure Club Exclusive Membership Award- achieving 183% of annual revenue goal.
• 2010 Recognition as #3 performer Net Sales - Southwest Region - Idearc Media
• Specialized Sales Training and Support / Certified Marketing & Sales Consultant
• 2021 - Obtained TEXAS COMMERCIAL DRIVERS LICENSE Extracurricular Activities
Motivational Speaker / Youth Sports Coach / Community Volunteer / BBQ PITMASTER