Executive Editor

TARA LIPINSKY

New York, NY

****.********@*****.*** 516-***-**** www.linkedin.com/in/tara-lipinsky

EXECUTIVE PRODUCER & EDITOR

Maximize engagement with strategically orchestrated content on multiple platforms Award winning visionary and dynamic Journalist with passion for all things content: strategy, development, and creation. Executive Newsroom experience to produce radio and television newscasts, sports, and podcasts; curating national and local social media platforms from inception through major branded content campaigns. Integrate a palatable listener, modern day version of storytelling broadcast, including cultural events.

Lead high-performing teams, maximizing productivity and operational excellence through scheduling and cultivating growth. Talent for working with challenging staff and situations, keeping focused and hearing all points of view through to decision making. Edward R. Murrow Team Award Winner for Excellence in Journalism 2008, 2019, 2021, 2022.

Content Creation & Branding Modern Storytelling Broadcasts Media Production Management: Television Line, Podcast & Field Producing Multi-Platform Branded Campaign Management

Social Media Best Practice Guideline Development

PROFESSIONAL EXPERIENCE

CBS NEWS RADIO, New York, NY 2018 - 2024

CBS News Radio; a 24/7news operation serving over 700 affiliates nationwide. Executive Editor

Orchestrated day-to-day Editorial and managed daily newsgathering, coordinating, and assigning across a significant team of Correspondents, Editors and Broadcast Associates. Field produced events such as the Super Bowl and Conventions. Led team of News Desk Editors and Producers.

Won Gracie Awards in 2022 and 2024 by serving as Executive Producer of CBS News Radio Weekend Roundup.

Grew number of affiliates to over 700 and won back WTOP in Washington, DC.

− Managed schedules for CBS News Radio Staff; collaborating with GM on staffing placement.

− Nurtured relations with affiliates and other news divisions.

− for newsgathering, planning and resources.

− Communicated effectively to give guidance to producers, anchors and reporters.

Delivered cultural change in how news was delivered by directing and producing Breaking News, Special Reports from Presidential News Conferences, SCOTUS Nominee Brett Kavanaugh, Queen’s death, Senator John McCain Funeral and Presidential elections.

− Listened to hourly newscasts; read scripts and provided feedback for copy editors and on-air teams.

− Responded to breaking news with a sense of urgency and a focus on accuracy.

− Calendar Planned, communicated and assigned correspondents, writers and editors working around the world on daily assignments, futures and special events.

Developed and executive produced award-winning radio series on topics including COVID Crisis, September 11, education and year-ender pieces.

− Showcased and amplified best content by collaborating with fellow management on workflow best practices for newsroom staff.

Assisted General Manager in moving a team to Washington, DC amidst COVID crisis. Ensured daily programming reflected CBS’s stringent editorial priorities and standards. TARA LIPINSKY www.linkedin.com/in/tara-lipinsky PAGE 2 OF 2 CBS LOCAL DIGITAL MEDIA, New York, NY 2011 - 2017

CBS Local Digital Media, a division of CBS Corporation, powered 150+ websites and 5 national brands focused on breaking news, sports, entertainment, music, podcasting, custom apps and native advertising. Director of Field Operations and News

Supervised projects and planning in 24 markets, including digital production staff from 23 Owned and Operated (O&O) Stations and 36 0&0 news, talk and sports radio stations. Wrote weekly syndicated column, That Thing You Missed.

Monitored, tracked and supported all aspects of content deployment across CBS Local Digital Properties: News, Sports, Lifestyle, Entertainment and Music sections of CBS Radio and CBS TV O&O stations.

Developed, managed and created YouTube strategy in collaboration with all CBS Local Brands.

Envisioned, conceptualized and executed sold native advertising digital content by collaborating with integrated marketing.

Increased compliance, productivity and quality by establishing best-in industry user guidelines for hundreds of social media accounts for CBS Radio and CBS TV’s sports vertical.

Optimized impressions by writing social media copy for top trending stories across CBS Local sites for nationwide deployment.

Pioneered and grew downloads by creating social media strategies around key tent pole events for sports initiatives and special events such as NFL Draft Night, Grammy Awards and Love Line with Amber Rose.

Advised CBS podcast producers on pitching and promoting talent to over 100 CBS Radio stations, including The Taz Show, I am Rappaport.

Developed ‘buzz’ around podcast recordings and digital video series by assisting with production and booking Straight Up with Stassi, Tailgate Fan, and The Untitled Sports Show.

Highlighted CBS ‘viral’ videos through links in weekly columns syndicated across 24 market sites. FOUNDATIONAL EXPERIENCE

TRUTV, New York, NY, Digital Copywriter, Social Media Producer, 2010 WCBSTV - CBS NEW YORK, New York, NY, Senior Producer, Social Media Manager, 2004 - 2009 Influenced web news station’s early days and began CBS New York’s Facebook and Twitter Accounts. Received Team Edward R. Murrow Award for Excellence in Journalism (2008). FOX 5 NEWS- WNYW NEW YORK, New York, NY, Producer, 2002 - 2003 FOX 2 NEWS (WJBK), Detroit, MI, Producer, 2000 - 2002 EDUCATION

Bachelor of Arts (BA), Literature, Loyola University of New Orleans, New Orleans, LA, GPA: 3.9 TV and Radio Production, Specs Howard School of Media Arts, Southfield, MI, GPA: 3.95

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