Graphic Designer Project Management

Charleston, SC, *****

*************@*****.*** 631-***-**** Linkedin Portfolio

DIANE PARENTE

Studio Manager, Graphic Designer

Studio Manager & Graphic Designer. Dynamic creative leader with 20+ years of hands-on experience driving impactful visual storytelling, brand development, and studio operations. Known for transforming concepts into compelling cam- paigns that elevate brand presence and engage audiences across platforms. Adept at guiding cross-functional teams through every stage of the design process—from ideation to execution—using industry-standard tools including Figma, Adobe Creative Suite, and Microsoft Office. Committed to fostering a collaborative, high-performance studio culture while maintaining exceptional quality and consistency in every deliverable. Adobe Creative Suite (Expert), Graphic Design (Expert), Video Editing (Skillful), Art Direction (Experienced), Figma / Fig- jam (Experienced), Animation (Experienced), Ceros (Experienced), Percolate (Expert), Team Leadership (Expert), AI and UI design (Skillful), Digital campaigns (Experienced), Website and Landing page Design (Experienced), Photo Editing (experi- enced), Social Media (Experienced), Project Management (Expert), Brand Development (Expert). EMPLOYMENT HISTORY

FREELANE DESIGNER May 2024 - Present

• Providing end-to-end design services, including brand identity, digital assets, and marketing materials, for a variety of clients across industries.

STUDIO MANAGER DESIGNER Oct 2021 - May 2024

Broadridge Financial Solutions, Inc.

• Directed and implemented creative campaigns across multiple platforms, boosting client engagement by 30% at trade shows.

• Led the design of event materials and booths, resulting in a 15% increase in qualified leads.

• Streamlined creative processes, reducing production bottlenecks by 25% and improving team efficiency.

• Mentored a team of designers and freelancers, increasing overall creative output and quality.

• Developed seasonal marketing strategies that raised brand awareness by over 40% through impactful visual designs.

• Utilized analytics to refine design choices, improving the performance of promotional materials and campaigns. ART MANAGER July 2013 - Oct 2021

Broadridge Financial Solutions, Inc.

• Led a successful rebranding initiative, driving improved brand visibility and market recognition.

• Collaborated in website redesign efforts, enhancing user experience and boosting stakeholder engagement by 22%.

• Managed the end-to-end execution of ad campaigns, generating 3x ROI on campaign spend.

• Created landing page designs, improving user conversion rates by 18% year-over-year. GRAPHIC DESIGNER Nov 2008 - July 2013

Broadridge Financial Solutions, Inc.

• Produced marketing materials for print and digital platforms, ensuring consistent messaging and driving audience engagement.

• Designed infographics and visual assets that improved project clarity and client communication.

• Pioneered motion graphics for digital platforms, enhancing visual storytelling and user engagement. FREELANCE 2006 - 2008

Ellis & Potter

• Clients include, TOLI, Pioneer, Arrow, Ceres Flooring, and Tara Toys.

• Work includes: Logo creation, Brochures, Catalogs, Flash Animations, Digital Banners, and more. ART DIRECTOR 2004 - 2006

Tropper / Freshbrick

• Developed impactful marketing materials, driving client satisfaction and retention.

• Streamlined design process, improving efficiency and project turnaround. ART DIRECTOR 2000 - 2004

EGC Media Group

• Led design projects for diverse clients, enhancing brand visibility and engagement.

• Developed impactful marketing materials, driving client satisfaction and retention.

• Streamlined design process, improving efficiency and project turnaround.

• Collaborated with stakeholders, ensuring alignment with client objectives and goals. PACKAGE DESIGN 2000

Twinlabs

• Designed packaging concepts that enhanced product visibility, resulting in increased consumer engagement and brand retention.

GRAPHIC ARTIST 1999 - 2000

Acclaim Entertainment

• Created promotional materials, improving brand visibility and sales.

• Developed game manuals, enhancing user experience and engagement.

• Designed packaging, boosting product appeal and market presence. EDUCATION

Bachelors Degree Fine Arts/Visual Communication May 2015 - Jun 2017 Briarcliff College

CERTIFICATIONS

Attract And Engage Customers With Digital Marketing Google May 2025 From Likes To Leads: Interact With Customers Online Google May 2025 Think Outside The Inbox: Email Marketing Google May 2025 Foundations Of Digital Marketing And E-Commerce Google April 2025 Artificial Intelligence Essentials V2 October 2024 Webflow 101 October 2023

Figma Essential Training: The Basics Linkedin Learning November 2022 Figma For Ux Design Linkedin Learning November 2022

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