Social Media E-Commerce

I’m a creative and motivated social media specialist with 4

years of experience crafting strategies that boost brand presence and connect with audiences across platforms like Facebook, Instagram, TikTok, and LinkedIn. I love creating content that tells a story and aligns with a brand's mission, while keeping an eye on trends and what resonates with people. I’m skilled at analyzing social media metrics to find ways to improve and grow, making sure our efforts drive real engagement and community connection.

Google Foundations of Digital

Marketing and Ecommerce

Make the Sale: Build, Launch,

and Manage E-Commerce

Aptly: Marketing and

E-commerce on TikTok

From Likes to Leads: Interact

with Customers Online

Awards & Merits

University of Maryland Eastern

Shore: 2019-2023

Bachelor of Fine Arts in Graphic

Illustration, Minor: Applied

Design B.S.

Education

Adobe Photoshop Adobe

Illustrator Meta Business Suite

SproutSocial Socia Media

Proficiency Microsoft Excel

Microsft Word Data Analysis

Skills

Contact

240-***-****

*************@*****.***

Experience

• Implemented hashtag campaigns and content strategies to increase engagement on LinkedIn and Facebook, fostering a stronger online presence and showcasing company culture.

• Created compelling graphics and captions for weekly social media posts, aligning content with brand objectives and community outreach.

• Scheduled and managed content using Sprout Social, ensuring the timely execution of social media calendars.

• Collaborated with the Business Development and Talent Acquisition department on cross-functional teams once a week.

• Collaborated with the marketing team to deliver pitch decks and presentations, ensuring content was visually engaging and aligned with client needs.

Seventh Sense Consulting - Marketing/Design Intern Washington, DC

July 2020- January 2020 (internship)

• Created content that aligned with brand objectives, incorporating seasonal campaigns and product launches.

• Analyzed social media performance metrics to track engagement and optimize content strategies based on audience behavior.

• Designed social media content and advertisements using Adobe Photoshop, Canva, and Illustrator.

• Scheduled and Published utilizing Meta Business Suite.

• Developed and executed social media strategies to enhance brand awareness and community engagement across platforms, including Facebook, Instagram, and Tiktok.

Human Touch Home Health - Digital Marketing Associate Washington, DC

Jun 2023 - Nov 2023(FT)

(she/her/hers)

ASHLEY

MACK Linkedln Profile

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