Leslie Zeidel
Founder/CEO - Speaking Inc
Brookline, MA 02446
************.********@*****.***
I have two master's degrees in communication. One is in Speech and Language and the other is in Marketing Communication. I have worked with ESL as well. Authorized to work in the US for any employer
Work Experience
Founder/CEO
InSpeech Inc
1999 to 2009
Founder and Speech Pathologist and trainer for ESL for SLPs InSpeech Inc - Tucson, AZ
March 1999 to March 2003
This was a contract service company. We were under contract with 78 school districts in Arizona and were just beginning to work in Massachusetts, my home. We provided students of all ages in school and their parents after school. The students in school could receive Speech Therapy and or ESL training. Their parents could participate in ESL training. I tutored in many subjects mostly in speech and language arts and reading. Public Speaking was also something I helped out with in the High Schools Regional Director of Operations
Chicagoland Sundance Rehabilitation
1996 to 1999
Key participant in managed care contractual work.
Directed operations of 23 privately held companies, publicly traded companies, and non-profit organizations
• Designed and implemented strategic marketing
campaigns, developed marketing communications, and doubled sales from $10 million to $20 million a year
• In charge of marketing, budgeting, and bottom-line profitability
• Built staff from 135 to 175. Hired, supervised, and motivated employees
• Increased contracts (from 52 to 92) with corporate accounts, nursing, hospitals, and schools
• Obtained lowest outstanding accounts receivable in company history. Collected 97.5% of receivables by
improving documentation and relationship with insurance companies
• Set up speech, language, and physical therapy
programs
• Provided Medicare consultation, managed quality
assurance, and ensured accurate Medicare
documentation
Outsource Executive, Director of Sales
Builders Home Health Care Agency
1989 to 1995
• Contracted with hospitals, nursing homes, and health care agencies to manage rehabilitation facilities
• Increased sales by 150%
• Retained as V.P. Strategic Planning and Marketing of Berwind Medical
• Directed sales, negotiated service contracts,
developed marketing materials, and managed sales
force
• Provided quality assurance guidance for Staff
Builders Home Health Care Agency
• Retained as Sr. V.P. Consultant, Sales and
Marketing of Medicare and Rehab Specialists
• Hired and managed sales force. Developed
corporate image, strategic planning, and advertising strategies
• Contracted with home health agencies and nursing homes
• Sold health care services, related systems for
Medicare documentation, ensured proper billing
procedures, and directed quality control, billing, and collections Entrepreneurial Studies Guest Lecturer
Wharton School of Business
1986 to 1986
President/CEO
InSpeech Inc
1978 to 1985
Built company from ground up, grew sales to $10
million, and became the largest provider of rehabilitative speech therapy services nationwide
• Doubled sales every year while generating a net
profit of 11-15 percent
• Received Inc. Magazine Award for Top 500 Fast
Growth Privately Held Companies for three years
• Recruited, trained, and directed 350 employees
• Initiated a program to improve communication
skills of business executives
• Serviced premier provider of clinical rehabilitation services and 450 nursing and rehabilitation facilities in 14 states
• Developed programs and protocols for speech-language pathology
• Built a substantial referral and contract base
• Sold company, assisted in filing S-1 Registration Statement, and went public
Education
Master of Science in Speech-Language Pathology and Audiology Columbia University - New York, NY
Masters in Marketing Communication
Boston University - Boston, MA
Bachelor of Sciences in Speech-Language Pathology
St. John's University - Philadelphia, PA
Liberal Arts Studies
Tel-Aviv University - Tel Aviv, IL
Bachelor's degree in Speech language and processing language Master's degree in Marketing business communication Master's degree in Speech and language communication Bachelor's degree in Speech and language communication Bachelor's degree in Speech and written communication and second masters in marketing communications
Master's degree in I have 2 Masters: 1 is in speech language and communication. 2. is in Marketing Communication
Bachelor's degree in Human Communication English, Grammar Linguistics, ESL, Culture and Dialects around the world
Master's degree in Business communication and Marketing communication Bachelor's degree in speech language, reading learning writing Skills
• ESL, (10+ years)
• Teaching (9 years)
• Typing
• problem solving (7 years)
• Powerpoint
• Organizational Skills
• Teaching Experience
• Public Speaking
• English
• Managed Care
• Program Development
• Budgeting
• Strategic Planning
• Time management
• Relationship management
• Events management
• Microsoft Project
• Program management
• Leadership
• Management
• Negotiation
• Strategic planning
• Change Management
• Human Resources Management
• Performance Management
• Facilities Management
• Microsoft Excel
• Social listening (10+ years)
• Microsoft Powerpoint (8 years)
• Microsoft Office (10+ years)
• Tutoring (10+ years)
• Teaching
• Adobe InDesign
• Marketing (7 years)
• MailChimp
• Teaching (10+ years)
• Marketing
• Public relations (8 years)
• Leadership (10+ years)
• User research
• Marketing (10+ years)
• Digital marketing (6 years)
• Recruiting
• Presentation Skills
• User Interface (UI) (2 years)
• Computer Networking (10+ years)
• Event Planning
• Blogging (3 years)
• Branding (10+ years)
• Customer service
• Fundraising
• Content Development
• Pricing
• Web Design
• WordPress
• Employee Orientation
• Project management
• Data collection
• Social media management
• Email Marketing
• Search Engine Optimization (SEO)
• Google Analytics
• Conflict management
• Quality control
• Microsoft Word
• Team management
• Analytics
• Business Development
• Adobe Creative Suite
• Human capital management
• Classroom experience
• Writing skills
• Hebrew
• Editing
• Facebook Advertising
• Constant Contact
Languages
• English - Expert
Awards
INC magazine award for top 100 fast growth private companies 3 years in a row
May 1983
Growth of a Speech Therapy service company contracted with schools, hospitals and nursing facilities as well as ESL students and executives who required presentation skills and sales training. Certifications and Licenses
Senior Professional in Human Resources
CPR Certification
Assessments
Work style: Reliability — Completed
August 2021
Tendency to be reliable, dependable, and act with integrity at work Full results: Completed
Work motivation — Proficient
January 2021
Level of motivation and discipline applied toward work Full results: Proficient
Management & leadership skills: Impact & influence — Completed May 2021
Choosing the most effective strategy to inspire and influence others to meet business objectives Full results: Completed
Sales skills — Proficient
July 2021
Influencing and negotiating with customers
Full results: Proficient
Work style: Professionalism — Proficient
April 2021
Tendency to be accountable, professional, open to feedback, and act with integrity at work Full results: Proficient
Written communication — Proficient
February 2022
Best practices for writing, including grammar, style, clarity, and brevity Full results: Proficient
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.