Marketing Campaigns Growth Opportunities
Resume:
Frank Hall
Results-oriented marketing professional with expertise in brand strategy, data-driven business analysis, and cross-functional team leadership. Proven success in driving innovation, executing strategic marketing campaigns, and improving operational efficiency. Adept at analyzing key performance indicators (KPIs), identifying growth opportunities, and delivering on brand development objectives. Demonstrates strong leadership in managing multi-channel campaigns and complex projects from concept to execution.
************@*****.***
Newark, DE
PROFESSIONAL EXPERIENCE
JP Morgan Chase & Co, Wilmington, DE
Campaign Manager/Execution Marketer
SEPTEMBER 2021- PRESENT
● Owns and facilitates end-to-end execution of multiple marketing campaigns, creating and maintaining relationships with up to 14 stakeholders across the organization, resulting in a 98% on-time deployment rate across 218 campaign deployments.
● Conducts in-depth data analysis of campaign performance, identifying growth opportunities and presenting insights to senior management to guide business decisions.
● Drives the development of comprehensive campaign documentation, including Marketing Matrices and Business Requirements, ensuring full regulatory compliance.
● Streamlines creative and technical execution processes, improving team efficiency by 20% through optimized workflows and stakeholder management.
● Spearheads multi-channel marketing campaigns (email, digital, direct mail), increasing customer engagement by 15% and boosting product utilization by 8% Non-Depository Eligible Custody Settlements Analyst NOVEMBER 2020 - SEPTEMBER 2021
● Initiated and led a team focused on reconciling non-depository eligible securities, demonstrating the ability to identify market opportunities and solve complex problems.
● Processed non-depository eligible transfers for over 100 high-value accounts, including a bulk transfer when shares went unrestricted, which qualified JPMorgan to gain income for roughly 300,000 shares, with 96% initial settlement accuracy.
● Introduced Standard Operating Procedures (SOPs) to streamline securities settlement operations, reducing processing time by 30%.
Custody Operations Settlements Analyst
MAY 2017 - NOVEMBER 2020
● Collaborated with senior management and technology teams to optimize operational efficiencies, innovating and improving product offerings and customer experiences.
● Key contributor in a significant client onboarding project, showcasing the ability to manage large-scale projects and contribute to the brand’s strategic direction and business planning.
● Managed various financial transactions with precision, adhering to global regulatory standards to ensure seamless operational execution.
● Streamlined operational workflows, enhancing daily operational efficiency by 75%. Capital One Investing, Wilmington, DE
Senior Customer Service Coordinator
MAY 2016 - APRIL 2017
● Assisted self-directed investment account customers with various customer service and investment-related inquiries, contributing to a 10% increase in customer retention.
● Recorded detailed notes to develop case write-ups for each customer interaction to determine appropriate follow-up steps.
● Evaluated account values and determined referrals to Capital One's financial advisors to further assist customers with their investment goals and account transition. SKILLS AND
QUALIFICATIONS
● Business & Market Analysis
● Project Management &
Cross-Functional Leadership
● Brand Strategy & Product
Development
● Data Analysis & KPI
Monitoring
● Multi-Channel Marketing
● Campaign Management &
Execution
● Innovation & Process
Improvement
● Strong Written & Verbal
Communication
BUSINESS RESOURCE GROUPS
● Diversity, Equity, and Inclusion
Council
● Pride
● Black Organization for
Leadership and Development
● Non-Visible Conditions
Community
EDUCATION
University of Delaware
Project Management
Certificate 2020
Wilmington University
Bachelor of Social Science
in Criminal Justice 2016
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