In-Home Sales General Manager
Resume:
Brian Acuff
Fort Worth, TX
*******@*****.***
Experienced sales management and businness development professional with over 30 years in the flooring, construction and remodeling business.
Bachelors of Arts, Business Administration & Marketing, 1985
St Martin’s University, Lacey, WA
Key Skills:
• Microsoft Office Suite * CRM platforms
• P&L responsibility * Marketing plans
• Sales leadership * Budgeting / forecasting
• Coaching * Team development
* Empowerment training *KPI anaylsis
Independant Contractor for restoration companies June 2022 to present
Director, Insurance division, Ideal Floors, Dec 2021, June 2022
Resumed prior role for insurance claims/restoration work
Assistant General Manager, Oakline Floors, Fort Worth, TX Oct 2020 to July 2021
Responsible for 24 of the 30 company employees that include; sales, installation, project
management, purchasing, project scheduling, warehouse operations. Assisted
implementing new company software, restructured numerous internal processes due to software
change as sales grew 25% during this time. Departure due to new corporate software debacle.
Director of Sales Shop @ Home, Carpet Liquidators, Seattle, WA June 2019 to Oct. 2020
Created in-home sales division for this previously showroom only flooring retailer, hiring and
training in-home sales force. Sales of in-home sales grew from zero to $150,000/month in first 6
months, but collapsed due to pandemic lockdown, relocated to TX for job offer @ Oakline Floors.
Director of Restoration Business Development, iDeal Floors, May 2016 to June 2019
Returned to Ideal floors to create new insurance division to develop B 2 B sales of restoration
business as a subcontractor, focusing on flood/fire and restoration accounts. Successfully captured
$2,900,000 in new restoration business since May of 2016 by focusing on this industry for both
residential and commercial projects.
Director of Sales, My Flooring America, Denton, TX, Nov. 2015 to May 2016
Recruited from iDeal Floors to manage all sales activities for 4 retail divisions for this 42 year old
large regional full service flooring company. Responsible for sales staff of 23 totaling $33 million
in revenue at 2 north Texas and 3 south Texas locations. Developed comprehensive sales and
marketing strategy to increase sales in the residential division, insurance division, subsidiary Xpress
Floors, (service provider to Costco), and all 5 retail locations. Developed and implemented
metrics analysis pinpointing gaps in sales performance and effectively increasing sales.
Director of Sales, Ideal Floors, Inc. Duncanville, TX 2009 – Nov. 2015
Recruited to drive company expansion effort, hire and train new salespeople, manage sales staffm
encompassing all 5 locations of this north Texas flooring retailer . Exceeded sales goals despite a
slow economy by developing significant residential builder segment, added new product lines added
commercial division to augment overall company growth and profitability. Established
comprehensive sales training and sales performance metrics to evaluate sales techniques, customer
interaction, improving closing ratios, increasing sales and profit per sale. Initiated highly successful
in-home sales program for one-call close program. Also initiated customer referral reward program
generating additional high quality free leads. Won founders “Legacy” award in 2011.
Owner, Fantastic Floors, Inc. Granbury, TX 2007 – 2009
Purchased flooring company from residential home builder with life savings nest egg, however,
forced to close company due to U.S. financial collapse in 2009, after exhausting resources.
Manager of Remodeling, Floorcraft, Inc. Redmond, WA 2003 - 2007
Established and managed new remodeling division of Washington’s largest and most established
flooring design and supplier firm. I managed 5 salespeople in new division created sales script and
used technology to leverage in-home sales closing method, leading to sales growth of 25% in the
first year. I added new cabinetry line to firm’s offerings, which was also successfully sold to its
existing 300 home builders. Moved to Texas to purchase Fantastic Floors business.
Practice Manager, Darey Philbrick, MD Brownwood, TX 2001 - 2003
Responsible for all operational aspects of single practicioner orthopedic practice. Key accomplishments
increasing reimbursement collections by 55%, increasing reimbursement rates by 37%, upgrading
software and staff training. These improvements resulted in revenue increase of 48% in the first year.
Left practice to purchase flooring company in Granbury
Co-owner, Consolidated Carpet & Flooring, Seattle, WA 1997 - 2001
Joined flooring company to manage 3 sales people, expand into new construction and commercial
flooring business, company grew 26% first year for this mature business. Developed significant
relationships with general contractors, realtors, chamber of commerce to diversify customer base,
created much larger segment of repeat business, increasing sales a minimum of 20% each year.
Company liquidated after divorce and financial collapse of partner.
Independent Business Consultant, Seattle, WA 1994 – 1997
Assisted startup companies in securing initial business loans / investment capital, wrote business
plans, developed corporate planning models, cultivated strategic industry partnerships on their
behalf to ensure success of new enterprises. Offered partnership in Consolidated Carpet;
Marketing Director, Power Conversion, Inc. Bothell, WA 1990 - 1994
Developed and executed formal marketing and sales plan for this electronics manufacturer,
increasing sales 30% first year. After sustained growth, initiated company relocate to a larger
facility, expanding manufacturing capability, successfully captured several new sales contracts,
company grew 40% during tenure. Company relocated out of area when owner sold and retired.
Investment Executive, Piper Jaffray & Hopwood, Lynwood, WA 1986 - 1990
Licensed Securities sales, developed client base, ranked #4 in sales for newly licensed salesperson
in US, specialized in retirement investment planning. Hosted local radio program and held
community seminars to educate those seeking information and guidance. Achieved both sales and
community service awards.
Office closed during corporate restructuring due to severe stock market decline in 1989
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