Managing Director Off Premise
Resume:
Cheryl Wood
Houston, TX *****
***********@*****.***
Authorized to work in the US for any employer
Work Experience
Managing Director - Multi-State
VINOCORP BROKERAGE CONSULTANTS-Houston, TX June
2020 to Present
• Locate, select, and procure merchandise for representation.
• Assist wineries in finding the right distributor and educating on State by State laws governing the saleof alcoholic beverages.
• Work closely with existing brokers throughout the USA.
• Provide guidance in areas of compliance and label approvals.
• Facilitate DI/WD transactions with large retailers.
• Work closely with wineries on shipping, taxes and ports of entry.
• Continuing education of market trends through business publications, seminars, classes andnetworking.
• Advising on how best to spend marketing dollars once an item has been placed.
• Personal utilization of time to ensure that each component of each client is being met productively.
• Act as key liaison to build brand recognition once distributor partners are determined.
• Plan and facilitate all visiting supplier trips with focus on maximizing sales opportunities by bookingmeetings, dinners, tr ade shows and distributor training sessions. As well as travel; flights, hotels and transportation, etc.
• Oversee Purchase Orders and proper payment per order.
• Speaker at Conferences in Italy and Spain to educate on Commerce within the U.S. Texas Metro Market Manager and Brand Ambassador
CLINE CELLARS WINERY/ JACUZZI FAMILY VINEYARDS / CLINE SISTERS ITALIAN IMPORTS August 2018 to May 2020
• Acted as Texas Area Manager and key liaison to build brand recognition through teaching classes bothIndustry and consumer with strong story telling skills that make it fun and educational.
• Working closely with SGWS in building productive scheduling of meeting and market visits by familiaritywith their deadlines,
Teams in each city, meeting dates on/off premise and the SGWS interface to gain and utilize reports to track depletions
Executed new product launches on three new lines both California and Italian.
• Assists Regional Manager in creating and implementing programming for distributor and monitoringprogress to achieve goals and further development of portfolio.
• Raised On and Off Premise business.
• Strong Presence with both Off Premise chain and independent accounts with an aptitude within eachchannel and the various opportunity for optimal exposure.
• Managed Sampling Programs and In Store Tastings to maximize revenue.
• Planning and Executing wine dinners to build brand recognition, usually 2 – 3 a month.
• Building strong relationships with distributor management and sales teams and with key accounts toinsure continued brand loyalty.
• Working closely with National Sales Team to insure compliance and further sales through staff training,staff incentives, wine dinners and events
• Time Management to provide highest level of organization in functions as travel, reports, budgets andproductivity.
• Continuing education by keeping up with market trends through business publications, seminars,classes and business networking.
• 75% of time in the market independently or with Distributor sales reps /25% follow up and planning
• Daily use of Trade Pulse, SharePoint and Diver to determine sales and to insure inventory is kept atoptimum levels per market.
Southwest Regional Manager/ Texas
FIRST NATIONAL WINE & SPIRITS/KNOWS IMPORTS AND BROKERS /EUROPVIN July 2012 to August 2018
• Locate, select, and procure merchandise for resale, representing management in purchasenegotiations.
• Develop or implement product-marketing strategies, including advertising campaigns or salespromotions.
• Reviewed operational records and reports to project sales and determine profitability.
• Represented FNWS in negotiating contracts and formulating policies with suppliers and distributors.
• Located vendors of materials, equipment or supplies, and interview them to determine productavailability and terms of sales.
• Managed four distributors, distributor meetings to insure proper inventory levels and programs beingmet to optimum levels.
• Maintained records of goods ordered and received.
• Act as Ambassador for my portfolio in speaking at wine dinners and key note speaker events withUniversity of Phoenix, Colt
International, Bay Ltd, Trade Shows, holiday shows, market events and sales meetings.
• Facilitated sales meetings, training, and coordinate work-with time with on-premise and off-premiseaccounts.
• Planned and facilitated all visiting supplier trips with focus on maximizing sales opportunities by bookingmeetings, dinners, trade shows and distributor training sessions.
• Took FNWS from 20 SKU to over 900 SKU. Predominately in Italy, Spain and France.
• Managing Director for Luxury Brands with the prestigious Europvin/Christopher Canaan Selections;housing Vega Sicilia,
Cune, Contino, Lupe Cholet, Lustau, etc.
Director of Operations
Cova Tapas Restaurant – Wine Bar – Wine Retail Shop June 2010 to July 2012
• Managed Front of the House and Back of the House.
• Handled Inventory of Wine.
• Bought and chose wines for the location, based on hot items and what customers were looking for.
• In charge of hiring and getting the proper training done for each person.
• In control of paperwork from nightly revenue per employee to inventory.
• Added Wines to system so that each item was sold at the proper retail price.
• Monthly Inventory Count.
• Managed two private areas for parties.
In Food and Wine Magazine as one of Houston’s Top Destinations General Manager, Wine Buyer and Event Coordinator
La Strada Restaurant and Bar
June 2004 to June 2010
• Managed Front of the House and Back of the House.
• Handled Inventory of Wine, Beer and Spirits
• Bought and chose wines for the location, based on hot items and what customers were looking for.
• In charge of hiring and getting the proper training done for each person.
• In control of paperwork from nightly revenue per employee to inventory.
• Added Wines, Beer and Liquor to system so that each item was sold at the proper retail price.
• Monthly Inventory Count of all items.
• Managed four private areas for parties, 60-person, 45-person, 20- person and 200- persons.
• Worked closely with all private party request from menu choice to seating arrangements, etc.
Education
Bachelor's degree in Sociology
THE OHIO STATE UNIVERSITY - Columbus, OH
BA in Sociology
UNIVERSITY OF TEXAS AT AUSTIN - Austin, TX
Skills
• Houston Livestock Show & Rodeo International Wine Competition -17 Time Judge and Panel Head
• Supplier Relations Committee/Captain
• Meals on Wheels of Greater Houston Volunteer
• 3rd Level MW through the International Sommelier Guild Member of Women in Wine Charities
3rd Level MW International Sommelier Guild
Present
ServSafe
TABC Certified
Driver's License
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