Data Entry Management

Michelle S. Irwin

Administrative Profile

**************@*****.*** • 610-***-****

• Phoenixville, PA

Summary

Dynamic and detail-oriented administrative professional, seeking a remote position that will challenge me, while allowing contribution to the growth and success of the organization. Looking for a company that promotes quality products and/or services, and provides an opportunity for me to meet and exceed any and all assigned tasks.

Areas of Expertise

Salesforce Administration

Campaign Testing/Optimization

Digital / E-Marketing

Cross-Functional Collaborations

New Business Development

Data Entry Management

Social Media Platforms

Administrative Support

Marketo

Sales Presenting Planning

Salesforce Marketing Cloud

Target Market Data Research

JIRA

ROI Calculations

Microsoft Office Suite

Technical Proficiencies

Platforms/Tools/Hardware:

Adobe Creative Suite Microsoft Excel Microsoft Word Microsoft Access HTML Cascading Style Sheets (CSS) CRM Platforms Salesforce Marketing Cloud Google Analytics Social Media Platforms Microsoft PowerPoint

Career Experience

Delaware North, Buffalo, NY 1/2024 – Present

Specialist II-Digital Marketing

Designed a series of templates for marketing emails which increased user engagement by 25%.

Devised an A/B testing protocol for subject lines, leading to a 50% improvement in overall campaign performance.

Lead a team of 4 in developing comprehensive email strategies, contributing to a 5% increase in revenue.

Manages an email marketing campaign in our restaurant division that led to a 10% increase in sales.

Created email marketing campaigns in our parks division that generated a 15% uptick in sales.

Pershing, LLC, Jersey City, NJ 01 - 2012 – 12/2023

VP, Senior Marketing Automation Associate

Utilized Salesforce Marketing Cloud and Marketo to format and dispatch client messages.

Managed CRM system, interpreted market research, and executed targeted campaigns.

Performed market research and analysis to identify new business opportunities/challenges and devised strategies to meet consumer needs.

Generated reports on client communications.

Collaborated cross-functionally with coworkers on presentations and industry convention handouts via Google Workspace. Delivered exceptional assistance to Marketing team, when necessary.

Increased brand awareness 25% by developing and implementing cohesive marketing plans.

Streamlined corporate processes by transferring data from currently used email system to new system.

Integrated solid solutions for +100 users while employed as Admin at Salesforce Marketing Cloud.

Played a vital role in offering user training and program troubleshooting for all participants.

Lockwood Advisors, Inc., Malvern, PA 06 - 2007– 12/2011

Executive Assistant to the Director Operations

Oversaw daily administrative activities to ensure seamless operations for Director of Operations, while leveraging Google Workspace and Microsoft Office Suite.

Provided clerical support for Director of Operations.

Made travel arrangements for Director of Operations and four Vice Presidents of Operations.

Maintained calendar for the Director of Operations, and four Vice Presidents.

IDS Scheer, Berwyn, PA 08/1995 – 06/2007

Executive Assistant to the CEO

Oversaw daily administrative needs for the CEO.

Managed executive calendar, including setting up meetings and scheduling appointments.

Made airline, hotel, and ground transportation arrangements, both domestic and international. Also experienced in dealing with private aviation for group trips, and visa/passport requirements.

Organized Industry conferences as needed, using Cvent.

Performed research, data collection, statistic compilation, document generation as necessary to complete special projects and price quotes.

Maintained strict confidentiality with sensitive information, financial documents, records and personal matters.

Collaborated closely with the staff to complete various ministry projects and conferences.

Oversaw staff of 6 administrative assistants.

Hired and trained all new administrative employees. Revised and updated company handbook and ordered office supplies & equipment.

Prepared relevant documentation and assembled collateral material, to be reviewed and presented by CEO.

Worked with CEO on special projects, policies, procedures, and correspondence.

Performed personal tasks for CEO, as needed.

Education

High School Graduate in Business Studies

Phoenixville Area High School, Phoenixville, PA

Additional Skills

Adaptability

Administrative Support

Attention to Detail

Calendar Management

Collaboration

Communication

Confidentiality

Coordination

Creativity

CRM

Customer Service

Detail-oriented

Discretion

Confidentiality

Emotional Intelligence

Flexibility

Initiative

Leadership

Microsoft Office

Multitasking

Organization

Poise

Proactivity

Problem Solving

Professionalism

Project Management

Resourcefulness

Scheduling

Time Management

Travel Coordination

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