Salesforce Developer Data Management

Phanindra Chamallamudi Salesforce Developer

*********************@*****.*** Dallas, TX +1-602-***-**** LinkedIn Summary

Experienced Salesforce Developer with 4+ years of hands-on experience in Apex, Visualforce, and Lightning components. Skilled in Salesforce administration, including user management, security configuration, workflow automation, and data management. Proficient in custom object design, field creation, and page layout customization to align with business needs. Effective troubleshooter for Salesforce configuration and customization issues. Experienced in leveraging various Salesforce Clouds to deliver tailored solutions that drive business growth and customer engagement. Technical Skills

• Salesforce: Salesforce.com Platform, Salesforce Service Cloud, Salesforce Marketing Cloud, Force.com, Custom Objects & Custom Tabs, Change Set Management, Workflows & Approval Processes, Sharing Rules, Triggers & Apex Language, SOQL (Salesforce Object Query Language), Visualforce.

• Development: Apex Language (Salesforce), Visualforce Pages, AMP script (Marketing Cloud), HTML/CSS for Visualforce & Email Templates, SQL (for Data Management & Queries in Marketing Cloud), JavaScript & API Integrations (REST/SOAP APIs).

• Integration & Automation: API Integration (REST, SOAP), Salesforce Data Loader, Web Services (SOAP/REST), Email Service, Salesforce Automation Tools (Flow, Process Builder, Workflows), Automation Studio (Marketing Cloud), Journey Builder

(Marketing Cloud).

• Data Management & Security: Data Loader for Bulk Operations, Data Modeling & Custom Data Structures, Security Models

(Sharing Rules, Profiles, Permissions Sets), and Marketing Cloud Data Management.

• Quality Assurance & Testing: QA Testing for Salesforce Implementations, Testing Workflows, Triggers, and Custom Code

(Apex)

• Other Tools: Email Marketing Automation, HTML for Emails and Visualforce, CSS for Styling Custom Pages and Emails Work Experience

Salesforce Developer, Cognizant 08/2023 – Present Remote, USA

• Planned, developed, and executed email campaigns and automated emails through Automation Studio, while also developing, QA testing, and deploying journeys using email and product marketing applications.

• Create journeys and implement marketing campaigns using cloud tools like Journey Builder, Email Studio, and Automation Studio.

• Collaborated cross-departmentally on major projects and new initiatives, creating and configuring data extensions for custom scenarios, designing journeys with Journey Builder, and maintaining email reporting dashboards.

• Conducted A/B testing, reported on email campaign status and outcomes for various stakeholders, and provided test results to the Marketing team to inform segmentation, delivery, and content decisions.

• Develop different Email templates for implementing dynamic email marketing programs using AMP Script, HTML, and CSS.

• Configure the Account, Business Units, and data filters, create new users, assign appropriate roles, and configure security settings.

• Create and automate highly targeted mobile campaigns with custom templates for outbounds, text response, and email opt-in campaigns through Mobile Studio.

• Trigger customers on journeys based on real-time events and create branded journeys across email, mobile, and advertising in Marketing Cloud.

• Utilized a great deal of Amp Script in composing the Emails for the content display and additionally taking care of the productive Dynamic Content for the subject line and writing the SQL queries to deploy email campaigns.

• Integrated SFDC with Exact Target App using Rest API to trigger alerts on real-time email data change and products of Exact Target such as Journey Builder, Contact Builder, etc.

• Design, develop, implement, and optimize email campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation Studio, Triggered sends, Content Builder, and Contact Builder.

• Use SOAP & REST API to invoke trigger sends and create redundant data. Salesforce Administrator, Grabthesite 03/2019 – 12/2021 Remote, India

• Performed roles of Salesforce Configuration and Administrator.

• Created relationships using Lookup and Master-detail among custom and standard objects and created junction objects to establish many-to-many relationships among objects.

• Created various Formulas, Rollup Summary Fields, Record types, Page Layouts, Search Layouts, Related lists, List views, Custom tabs, apps, Custom Links, Custom Buttons, and Actions on record detail and edit pages.

• Work with the development team in resolving the issues.

• Created the Validation Rules, Approval Process, and workflows for automated lead routing, lead escalation, and Email Alerts.

• Worked with Sales Cloud and Service Cloud to leverage the functionality, Lead Management, and Opportunity management.

• Managing user access, profiles, roles, and permissions within Salesforce.

• Customizing and configuring Salesforce to align with business requirements and processes.

• Creating and maintaining custom objects, fields, layouts, and record types.

• Setting up and managing workflows, approval processes, and assignment rules.

• Creating and managing email templates, reports, and dashboards.

• Created Workflow rules and approval processes on various objects to automate actions Email Alerts, Field Updates, Creating tasks, outbound messaging, and time-dependent actions.

• Created custom pipeline reports and other reports for different business users using tabular, summary, and matrix reports and dashboards.

Education

Master of Science, Computer Science 01/2022 – 12/2023 Magnolia, USA Southern Arkansas University

Certificates

• Certified Salesforce Administrator

• Salesforce Certified Platform Developer 1

• Certified Salesforce Sales Cloud Consultant

• Certified Salesforce Service Cloud Consultant

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