Business Development Financial Services

Wilson Rufino

Global Tech Sales

A smart and highly motivated sales hunter and team player with great enthusiasm, persistence, and a customer-oriented ethic. MOTIVATION

I am excited to apply for the Manager Business Development - Retail & Commerce, Services position at Mastercard. With over a decade of experience in sales, business development, and digital transformation, I am eager to contribute to Mastercard’s mission of driving an inclusive, digital economy that empowers businesses across industries. My passion for leveraging innovative solutions to address complex challenges, coupled with my strong track record of delivering results, makes me confident that I am well-suited for this role. Throughout my career at Microsoft, Oracle, and other leading organizations, I have successfully identified and developed new sales opportunities, built strategic partnerships, and managed key accounts across diverse sectors. I have extensive experience working with clients in industries such as retail, technology, and financial services, and I am adept at understanding their unique challenges and providing tailored solutions. My ability to collaborate with internal and external stakeholders, as well as my experience in aligning sales efforts with strategic priorities, aligns well with Mastercard’s goals for the Retail & Commerce segment. Key Qualifications:

● Over 10 years of sales and business development experience in services, SaaS, and consulting, consistently driving revenue growth and exceeding sales targets.

● Deep industry expertise across multiple verticals, including retail, hospitality, technology, and financial services, with a proven ability to develop customized solutions that address client needs.

● Strong communication skills in both German and English, with extensive experience working with C-level executives and building long-term relationships.

● Advanced analytical and presentation skills, with a strong attention to detail and the ability to create persuasive proposals and business cases.

● Proven ability to work independently and as part of a team, managing multiple priorities in fast-paced environments.

“I am particularly drawn to Mastercard’s commitment to creating a positive impact through its decency quotient and inclusive approach to business. The opportunity to play a key role in driving Mastercard’s agenda in the Retail & Commerce segment in Switzerland, while contributing to the local and global business development strategy, is incredibly exciting.”

CONTACT

Leiweg 4

8305 Dietlikon, Switzerland

+41 (0-78-844-**-**

*.******@*******.**

Date/Place of Birth

27.12.1984

Lissabon, Portugal

Nationality

Portugal

Swiss Residence Permit C

Driver's License B

Owns a car

SOFT SKILLS

Resilient and Flexible

Critical Thinking

Solution-Oriented

Languages

● German

● Portuguese

● English

● Spanish

● French

IT Skills/ Certificates

Microsoft Certified: Azure

AZ-900, Dynamics 365

Fundamentals (CRM)

MB-910

Oracle: OCI, Certificate

Predictive Analytics using

Oracle Data Mining Ed 1

GOOGLE Digital Marketing

& E-commerce Certificate

MEDDIC Sales Strategy

CV Wilson Rufino +41 (0-78-844-**-** *.******@*******.** 1 PROFESSIONAL EXPERIENCE

Enterprise Sales Specialist - Microsoft Software Switzerland - Business Applications & Power Platform Jun. 2021 - Feb. 2024, Zurich

● Managed the entire sales cycle, from prospecting to post-sales support, including contract negotiations.

● Built and maintained C-level relationships with clients in manufacturing, financial services, and retail sectors in mid-market and enterprise segments.

● Developed sales pipelines in alignment with account teams and other solution areas.

● Created customer-centric solutions that delivered business value.

● Collaborated with partners to expand solution offerings.

● Orchestrated solution designs and product demonstrations.

● Negotiated proposals aligned with business value. As a market-focused expert in Switzerland and Germany, I specialize in building pipelines, developing customer-centric solutions, and engaging with partners. My expertise in automation, XR technologies, and customer relationship management drives business growth efficiently. Enterprise Account Executive - Oracle Software Switzerland, Zurich — Cloud Innovation / AI / Analytics Sep. 2019 - Oct. 2020, Zurich

● Managed accounts, including the entire sales process from business development, prospecting, and specifications to contract negotiations, signing, and post-sales support.

● Built and expanded C-level relationships with mid-market and enterprise customers in manufacturing.

● Focused on new business development in the Swiss-German market.

● Led account strategies in collaboration with engineers, experts, and partners to generate and develop business opportunities.

● Implemented strategic growth plans, technology strategies, and competitive landscape insights. Account Manager - FLYERALARM Switzerland, Zurich

Jan. 2017 - Aug. 2019, Zurich

● Organized deep-dive discovery sessions to generate new business in existing accounts and new markets.

● Generated sales through targeted activities and automated marketing campaigns (using Salesforce).

● Built strategic relationships with C-level executives.

● Created and presented unique selling propositions (USP), ROI, and pricing presentations.

● Collaborated with designers and industry experts to ensure deliverability and customer satisfaction.

● Presented solutions that enabled customers to grow their businesses. Corporate Account Manager (D-A-CH) - Hertz Europe, Dublin Jan. 2016 - Dec. 2016, Dublin

● Developed and closed deals with major customers in the D-A-CH region.

● Developed and maintained long-term relationships with value-added resellers' customers.

● Used cold calling and prospecting techniques to identify and attract high-value customers.

● Forecasted and managed account and opportunity details in CRM.

● Converted inquiries into sales with a 40% conversion rate.Consistently exceeded monthly targets 120% CV Wilson Rufino +41 (0-78-844-**-** *.******@*******.** 2 Sales & Service Representative (D-A-CH) - Lufthansa InTouch, Dublin Jan. 2015 - Dec. 2015, Dublin

● Sales agent and customer advisor for the D-A-CH markets and Portugal.

● Supported travel agencies efficiently with all processes related to Lufthansa Group/Star Alliance products.

● Increased sales by offering various services.

● Exceeded personal KPIs in terms of quality and monthly sales goals.

● Managed Lufthansa top customer accounts and Round the World tickets.

● Ensured monthly team goals were achieved.

● Contributed to collaboration and support between agencies. EDUCATION & TRAINING

Internship - Marketing Manager Assistant - MEMU China, Shanghai Jun. 2014 - Nov. 2014, Shanghai

● Event consultant and board meetings.

● Supported business development and implementation of a communication strategy for the Chinese market.

Gutenberg School FH, Frankfurt am Main — Bachelor Technician Aug. 2013 - Jul. 2015

● Focus on business-oriented programs in packaging technology and digital marketing technology.

● Certification in project management (GPM).

● Quality assistant (IRD).

● Personnel Management (AEVO).

PROJECTS AND ACTIVITIES

● Supply Chain Cloud Computing Project (Oracle Switzerland) Focus: Artificial intelligence as a driver of innovation within the company. Contribution: Promoting AI-driven transformation and innovation.

● Robotics and Production Automation in Manufacturing (Microsoft Germany) Focus: Reduction of carbon footprint.

Contribution: Led the project to optimize production processes and improve environmental sustainability.

● Implementation of Field Services and Remote Assist Solutions (Microsoft Switzerland) Focus: Improvement of operational efficiency and sustainability. Contribution: Managed the project to optimize remote service operations.

● Supply Chain Management in Wholesale Building Services and Service Engineering

(Microsoft Germany)

Focus: Management of multiple initiatives in the field of wholesale services and service engineering. Contribution: Led the replacement of Lotus Notes with Dynamics 365 Marketing, optimizing communication and marketing processes.

CV Wilson Rufino +41 (0-78-844-**-** *.******@*******.** 3

● Warehouse Robotics Project (Microsoft Germany)

Focus: Implementation of a software platform on Microsoft Cloud to accelerate the implementation of warehouse robotics.

Contribution: Standardized processes to accelerate the integration of robotics in supply chain management.

● Applied Research and Development for a Key Partner (Microsoft Germany) Focus: Involvement in research and development projects for a key partner in Germany. Contribution: Adapted innovative solutions and ensured seamless execution.

● Led the Implementation of Dynamics 365 Remote Assist through Standardization (Microsoft Germany)

Contribution: Accelerated the introduction of robotics and enhanced productivity and collaboration.

● Project for a Key Partner in Industrial Machine Manufacturing (Microsoft Germany) Contribution: Played a key role in helping the partner accelerate the implementation of machines through AI standardization using Dynamics 365 Field Service and Power Platform. Contribution: Contributed to operational excellence.

● References are available upon request.

CV Wilson Rufino +41 (0-78-844-**-** *.******@*******.** 4

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