Digital Marketing Strategy & Content

EXPERIENCE

Sabbatical — June **** to June ****

I recently returned from a mid-career break during which I focused on supporting my family through significant life transitions involving both sets of aging parents. While the circumstances were challenging, this period allowed me to develop a deeper sense of resilience and adaptability. I am grateful for the opportunity to contribute to my family in this way, and I believe that the skills and perspectives gained will positively impact my professional approach moving forward.

Director, Digital Marketing

WORKDAY — January 2022 to June 2023

• Responsible for strategy and planning, budget, team leadership and multi-channel creative execution, and delivery of results as measured by business outcomes

• Led the first full digital experience of Workday Rising for partners and customers, the company’s annual user conference, making the entire program available in-person, remotely, or on-demand globally.

• Selected the event platform, managed agency partner relations and associated staff, and established and documented a reusable infrastructure for future events.

• Exceeded plan for paid registrations by 50% and achieved highly positive user ratings.

• Equipped digital market managers with the processes, training, and tools for independent A/B testing. This unleashed creativity, fostered collaboration, and created opportunities to elevate exemplary work. In the months following, successful test results increased over 400%, driving innovation and engagement metrics.

• Developed and distributed the company’s first policies and guidelines for marketing employees' use of generative AI.

Director, Online Marketing, Planning

ADAPTIVE INSIGHTS / WORKDAY — August 2019 to January 2022

• Drove the rebranding of an acquired company, from “Adaptive Insights, Inc.” to “Adaptive Insights: A Workday Company,” and finally to the product "Workday Adaptive Planning," unified under Workday brand.

• Maintained pipeline growth across market segments (SMB, mid-market, and large enterprise) during the two- year company integration. Rebranded web, organic and paid social media, and search marketing, scaled up content development, and incorporated test-proven conversion rate optimizations.

• Managed the creative strategy, website, and all paid and organic digital programs for Adaptive Insights, Inc. post-acquisition.

CAMILLE SOBALVARRO

• A storyteller and technologist with 10+ years of experience developing end-to-end traditional and

digital creative for web, digital, and print —

management, and execution of both content and

technical work.

• 10+ years in developing and delivering digital and printed communications and high-impact marketing

campaigns and communications.

• Expert knowledge of web content management

systems (CMS), HTML/CSS, web analytics platforms,

SEO best practices and agile methodologies.

• Builds collaborative relationships with a diverse range of cross-functional partners and a demonstrated ability to influence at multiple levels of the organization.

• Proficiency in digital analytics skills (web, social, search, advertising, etc.), comfortable with audience segmentation, thinking through the customer journey, and developing business requirements based on

customer insights.

• Ability to work in an ever changing fast paced

environment with technical know-how and comfort

working with acquisition marketing teams.

• Strong executor and problem solver, who can be

resourceful and creative. Start-up mentality with a strong level of independence and efficiency.

• Professional-level skills in video, photography, visual design, writing and editing.

3201 Hardin Way, Soquel, CA 95073 ***********@*****.*** 831-***-**** RESUME SUMMARY

Senior Director, Digital & Creative Services

EGNYTE — March 2019 to August 2019

• Completed redesign of Egnyte.com and the product application, including a detailed style guide for use across the company and with external agonies and marketing and sales partners.

• Organized resources from across marketing into discrete Digital Marketing and Creative Services functions. Hired to fill functional gaps in teams.

• Established project management processes and systems to increase production velocity, build accountability, promote visibility, and allow the organization to scale. Senior Director, Digital and Creative

RIMINI STREET — May 2012 to March 2019

• Built the digital marketing programs, infrastructure, and rigor that propelled Rimini Street from a small start- up to a public company that consistently achieved quarterly marketing and sales goals.

• Established online experiences tailored to targeted audiences and designed for conversion through rigorous testing and optimization.

• Established strategy, program execution, and successfully hired across marketing channels including, web, social media, SEO, UX design, creatives services, video production, corporate event planning and execution, collateral development.

• Defined and executed Rimini Street’s award-winning web experience. Recognized for multiple Stevie Awards from 2016-2019.

PLATFORMS & TECHNOLOGIES

Content management systems (CMS), including:

• Adobe Experience Manager, Drupal, Sitecore, HubSpot, Jumla, Ingeniux, Documentum, Pathfactory, Drift, ON24, Vimeo, Brightcove and others.

Testing platforms, including:

• Google Optimize, Optimizely, Adobe Target.

Analytics, including:

• Google Analytics and Search Console, SEMRUSH, AdWords, Brightedge, Screamingfrog, SpyFu, MOZ, Yoast, and many more.

Marketing automation systems, including:

• Hubspot, Adobe Marketo, Pardot, Salesforce Marketing Cloud, Oracle Eloqua, Hootsuite, Mailchimp, and others. Experience with Airtable, Excel/Google Sheets, Adaptive Planning Experience design:

• Photoshop, Illustrator, InDesign, Figma, etc.

Event management, platforms including:

• Rainfocus, Cvent, ON24

EDUCATION

Diablo Valley College

Major: Communications and rhetoric

Los Medanos College

Major: Digital media production

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