Creative Director Executive Assistant
Resume:
CHRISTOPHER J. YANCY
***********@*****.***
Atlanta, GA
Y CONTACT PROFESSIONAL PROFILE
C O R P O R A T E M A R K E T I N G --B R A N D I N G -- E X E C U T I V E A S S I S T A N T EDUCATION
EXPERIENCE
CHRISTOPHER
Results-driven and highly qualified Director of Marketing & Creative Director with 16 years of expertise in orchestrating unique marketing initiatives that fuel brand visibility and customer acquisition. Track record of pioneering award-winning innovation, leading record-breaking launch results, reenergizing revenue growth. Outside-of-the-box thinker who is often remembered for strong, focused, and unparalleled work ethic with a sincere willingness to go above and beyond. Career goal is to transition into a challenging events, production, or similar position within an industry-leading organization.
Offers practical knowledge underscored by a strong understanding of how to apply the scope, goals, and intent of various events to achieve fully launched and effective engagements.
Develops, owns, and executes comprehensive strategies to include creative planning, client relations, venue selection, budget management, and vendor negotiations to ensure the seamless delivery of events and marketing promotions. EARLY CAREER
BACHELOR OF SCIENCE
Major: Telecommunications
Engineering
Minor: Marketing
ALABAMA AGRICULTURAL &
MECHANICAL UNIVERSITY
2006
2003 – 2007
Media Operations Director
News 23/Superior Sports Network
Producer/Editor/Photographer
“SWACtacular” Sports
Show/ESPNU
Production Crew
WAFF/NBC- Channel 48
Executive Production Assistant
BLT Productions, INC
Junior Producer & Marketing
Assistant
BLT Productions, Inc.
Director of Marketing/ HR Executive Assistant July 2023 – Present Epiphany Health Care of South Atlanta (EHC) Atlanta, GA Hired to grow business development and branded marketing division. Realigned brand strategy established integrated marketing plan leveraging brand, firm assets, and functional/industry campaigns and content to bring the EHC master brand to life and to drive growth in the market and across a portfolio of accounts.
• Strategic Planning and Execution: Demonstrated ability to develop comprehensive marketing strategies aligned with organizational objectives and successfully execute them to drive business growth.
• Team Leadership and Management: Proven track record of effectively leading and managing cross-functional marketing teams to achieve targets and deliver results.
• Brand Management: Expertise in developing and maintaining brand identity, positioning, and messaging to enhance brand awareness and equity in the market.
• Campaign Management: Experience in conceptualizing, implementing, and optimizing multi-channel marketing campaigns across digital, traditional, and emerging platforms to reach target audiences and drive engagement.
• Data Analysis and Insights: Strong analytical skills with the ability to interpret marketing metrics and data to derive actionable insights, optimize campaigns, and improve overall marketing performance.
• Independently wrote treatments for, filmed, directed, and edited the firm’s audiovisual, photography,
Brand Marketing
Digital Marketing
Team Leadership
Project Planning
Improving Efficiency
Market Research
Strategic Thinking
Business Systems
Experiential Marketing
Commercial Innovation
Influencer Marketing
Product Marketing Strategy
SKILLS
Director of Marketing & Creativity August 2020 - June2023 Southern Heritage Financial Group (SHFG) Atlanta, GA Hired to grow business development and branded marketing division. Realigned brand strategy established integrated marketing plan leveraging brand, firm assets, and functional/industry campaigns and content to bring the SHFG master brand to life and to drive growth in the market and across a portfolio of accounts.
• Activated and optimized plan based on data-driven insights and a one-firm mindset deploying across the most effective mix of marketing channels such as digital, events, webcast, sponsorships, and share forums.
• Acted as a connector to firm-wide resources, tools, and new technologies and champion change to drive adoption with stakeholders.
• Equip sales teams and partners with relevant insights and content and create programs to cultivate and enable relationship development with hub leadership.
• Facilitated information sharing and collaboration with brand, industry marketing, functional marketing, key account marketing, and other groups.
• Independently wrote treatments for, filmed, directed, and edited the firm’s audiovisual, photography, and multimedia materials.
• Led the setup of the firm and its charitable arm, The Financial Literacy Institute, in tradeshows.
Accomplishments:
Work as the Director of Marketing was featured in Sheen Magazine, inCity Magazine, The Black Wall Street Times, as well as on 11 Alive, CBS 46, and WSB- TV.
TECHNOLOGY
Microsoft Office Suite, SQL
Database, Web Content
Engineering, PeopleSoft,
GCS Premiere, Photoshop,
Adobe Pro Edit Suite, and
Avid/Liquid Pro
Y
CHRISTOPHER
Production & Marketing Consultant November 2011 - May 2012 PencilWork Design Group Atlanta, GA
In addition to assigned role, acts as a Senior Project Manager, Director, and Producer with responsibilities for managing project development, market research and proposal from cradle to grave. Led the effort to define project scopes, goals, and deliverables that support business goals in collaboration with senior management and stakeholders.
• Successfully created, implemented, and automated the firms event planning process including, creation of webpage, event policies and procedures, and event production contract agreement
• Advise on branding, positioning, communications and other marketing issues.
• Give direction to marketing efforts with the most effective methods and tools
• Liaise with marketing department and external vendors
• Manage internal team workflow and task assignments, responsible for attaining all internal approvals
• Manage published content ensuring that it remains accurate and in sync with network’s marketing objectives
• Provide input into engagement decisions including work plan and timeline, project management, resource allocation and career development of staff members in addition to collaborate with team members to develop innovation solutions across key Marketing Operations initiatives
• Write reports with suggestions for improvements and new ideas LOGISTICS EXPERIENCE 2012-2020
Inventory Control Specialist XPO Logistic Inc (2019-2020) Responsibilities included: monthly, quarterly and annual physical inventory as well as reconciling inventory discrepancies.
• Implemented an audit process that led to 100% put away with no errors as well as successfully managing a SKU growth of over 98%.
• Ensured that inventory control needs were consistently met by improving, developing, and building upon existing measures involving safety, quality, and productivity
Logistics Outbound Specialist Inline Electric Supply (2012-2017) Responsibilities included: overseeing purchasing and distribution of items in the supply chain.
• Generated strong relationships with both internal and external customers.
• Provided support to the outbound teams in best carrier and routing decisions to ensure Transit compliance
• Created standard operating procedures and supporting documentation for all activities, and I made sound decisions to ensure proper inventory flow. CHRISTOPER J. YANCY
Y EXPERIENCE continued
CHRISTOPHER
***********@*****.***
Atlanta, GA
C O R P O R A T E M A R K E T I N G --B R A N D I N G -- E X E C U T I V E A S S I S T A N T CORE COMPETENCIES
PROJECT MANAGEMENT
Marked achievements in the
development and execution of
high level branding campaigns.
MARKETING
Highly skilled at creating
detailed marketing plans by
identifying the appropriate
marketing mix and creating
unique messages to achieve a
fully integrated marketing
communications plan.
TEAM & RELATIONSHIP
BUILDING
Proven ability to lead, motivate
and stimulate others to achieve
goals and inspire change.
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