Chimmy Rumuna
Marketing Manager
*************@*****.*** https://www.linkedin.com/in/chimmy-/
Gangnam-gu, Seoul, 06137, Korea +821*********
Strategic B2B Marketing Manager with 4+ years of experience, including 3 years in-house, specializing in leading technology-driven projects across international markets. Demonstrated success in utilizing digital marketing and brand positioning to achieve significant market penetration. Skilled in cross-cultural communication, fluent in Korean and a native English speaker. Currently seeking to apply my marketing management, digital media and branding expertise to drive innovation and excellence at a forward-thinking organization. Long term South Korean resident with right to work (F-2-7 Visa Holder).
Work Experience
Strategic Communications Consultant
Self-employed Seoul, South Korea
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As a self-employed marketing communications consultant, I provide strategic marketing and brand consulting services to a diverse clientele, from mid-sized corporations to innovative startups.
Increased client engagement rates by an average of 30% through data-driven digital campaigns tailored for local markets.
Achieved 20% growth in brand visibility by optimizing campaign performance based on real-time analytics.
Enhanced brand recognition by 40% through consistent cross-channel digital campaigns, improving customer retention by 15%.
Differentiate client brands in competitive markets with digital positioning strategies, resulting in significant market growth.
Manage and optimize multiple digital media projects concurrently, ensuring timely delivery and budget adherence.
Foster strong relationships with clients and cross-functional teams, delivering tailored digital media solutions that aligned with client objectives and drive measurable results. Oct 2023 Present
Manager, Brand Marketing Dt&CRO, Co. http://dtncbiogroup.com/ KOSDAQ-listed CRO specializing in medical and pharmaceutical R&D Revenue: KRW 26.58 billion / Employees: 312
Led the development and execution of comprehensive global marketing strategies, boosting market penetration by 25% across diverse markets.
Directed cross-functional teams in the design and execution of integrated digital and offline campaigns, increasing digital engagement by 35%.
Cultivated strong partnerships with key international stakeholders, leading joint marketing initiatives that expanded global reach by 20%.
Spearheaded Dt&C Group rebrand, aligning marketing materials across channels to enhance recognition.
Developed and optimized comprehensive digital marketing materials that significantly improved brand identity and audience interaction.
Apr 2023 - Oct 2023
Volunteer Experience
Marketing Communications Specialist OpenSG Co. Ltd. https://www.opensg.net/ Automation solutions for high-tech manufacturing (system analysis/development) Revenue: KRW 8.6 billion / Employees: 84
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Spearheaded the development and execution of B2B marketing strategies, expanding B2B partnerships by 30%, enhancing company market presence and partner engagement.
Directed a team in the recruitment and technical assessment of software developers across Europe and APAC, reducing recruitment timelines by 40% through optimized interview and evaluation processes, improving delivery capabilities.
Boosted employee engagement by 25% with an internal newsletter and online community, increasing overall company visibility by utilizing advanced digital marketing tools and strategies. Dec 2021 Mar 2023
Influencer Marketing Specialist & Community Manager Shallot Group
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Expanded influencer database by over 400% and executed 52 paid campaigns, driving significant brand engagement.
Achieved a 45% conversion rate on Instagram (Q3 2021) and 27% on Facebook Ads, boosting customer acquisition.
Grew Instagram followers to 30,000+, substantially enhancing brand visibility and reach.
@miliemoon_official
Jul 2021 Oct 2021
Fashion Communications Specialist
Encosta Co. Ltd. https://magicedition.com/
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Spearheaded community management initiatives, enhancing brand engagement by 25% through targeted online campaigns and strategic customer interactions.
Established high-value partnerships with luxury brands and suppliers, contributing to a 20% improvement in operational efficiency.
Implemented optimized communication workflows with teams across Asia, Europe, and North America, reducing project timelines by 15%.
Jan 2020 Oct 2020
Social Media Assistant
Run Man Media
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Supported social media activities for published author. Jun 2017 Dec 2017
Sales Assistant
NEXT UK
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Drove sales and provided exceptional customer service across clothing, home, and lifestyle departments. Aug 2014 Dec 2015
Translator & Editor
Translators Without Borders
Sep 2022 - Present
Student Fundraiser
Cancer Research UK
Jan 2013 - Jan 2014
References
Available upon request.
Core Skills
People Management, Operational Improvement, Media Plans, Digital Media Strategy, Innovative Thinking, Digital Media Planning, Performance Optimization, Business Planning, Campaign Optimization, Performance Tracking, Attention To Detail, Media Buying & Reporting, Digital Advertising, Video Advertising, Meta Business Suite, Google Analytics, Digital Campaign Planning, Data-Driven Strategy, Tableau, Power BI, Zoho, Adobe Creative Suite, Cross-cultural communication, Media Operations, International Business Development
Education
Kyung Hee University
Master’s International Development GPA 4.075 / 4.3 Chung Ang University
Bachelor’s Advertising & Public Relations
Keele University
Bachelor’s Economics
Languages
English (Fluent)
Korean (Full working proficiency) [TOPIK - Level 5] Certificates
Adobe Certified Associate
Google Analytics Individual Qualification
Interests
Tennis, Foreign Languages, Community Service, Finance