Art Director Creative

JOSE MADREDIA KO

CREATIVE ART DIRECTOR / PRINT / DIGITAL / EXPERIENCE

SUMMARY Area of Expertise

Personal Skills

Design Tools

WORK EXPERIENCE

Education

An adept and driven Creative Art Director/UX/UI Designer with a strong intrinsic motivation, resourcefulness, and a proven track record of achieving outstanding results. With nearly two decades of experience, I have thrived within dynamic creative ecosys- tems, fostering collaboration among writers, designers, developers, engineers, creative directors, suppliers, and stakeholders alike.

Pageshop Graphic Design Studio

Creative Director / Founder Feb. 2000 - 2010

DDB Group Philippines

Executive Art Director

McCann Erickson Philippines

Senior Art Director

UX-UI Design

Web / Portal Design

E-Com Design

Digital Marketing

Graphic / Illustration

Brand Activation

Branding

Corporate Identity

Packaging Design

Promo Portal

Above The Line Advertisng

Below The Line Advertising

Pre-Press / DigitalProduction

Art Direction

Creative Execution

Project Management

People Management

Photo Imaging

Pre-Press / Digital Production

Photography

Sketching

Agile/Asana

UX/UI Design

Wireframing

Prototyping

Responsive Design

HTML/CSS/Java/Angular

BS Architecture

FEATI University

1979 - 1984

SweepstakesPro/SiteSystem Inc.

Freelance Digital Art Director/UX-UI Designer

Marks Design / SGSco Asia Pacific

Creative Art Director/Branding/Packaging

Oliver Agency

Freelance Art Director/Branding/Digital

• Worked with In house design group Energy Creatives for Mead Johnson Adobe CC

Photoshop

Illustrator

InDesign

Dimension

Xd

Sketch

InVision

Figma

Famous

Framer

+63-917******* *******@*****.*** behance.net/joeloks Philippines

• Pioneered the conceptualization and design of user experiences and interfaces, seamlessly transitioning from static designs to highly responsive solutions that resonate with audiences.

• Orchestrated seamless collaboration within an agile marketing environment, closely aligning with cross-functional teams to ensure the realization of creative visions.

• Spearheaded the establishment and evolution of design standards and styles, fostering a cohesive visual identity across all projects and enhancing brand recognition.

• Exemplarily managed multiple intricate projects, skillfully balancing priorities and resources to consistently deliver high-quality outcomes within established timelines.

• Leveraged the power of sketching, wireframing, user flow analysis, prototyping, and comprehensive research to drive innovation and create user-centric design solutions.

• Facilitated open communication and understanding among diverse stakeholders, ensuring that their perspectives were integrated into the design process, thus resulting in solutions that resonated with both the audience and business goals. Feb 2010 - Feb 2022

Jan 2022 - Feb 2022

May 2017 - Nov 2017

• Collaborated seamlessly with project managers, account executives, and print producers, fostering a harmonious synergy that translated project visions into reality with precision.

• Championed the evolution and implementation of design standards and styles, ensuring a consistent and visually compelling brand identity across a diverse spectrum of projects.

• Expertly managed a portfolio of multiple projects, adeptly juggling priorities and optimizing resources to consistently deliver exceptional outcomes within designated timelines.

• Cultivated an environment of collective ideation by actively engaging in brainstorm- ing sessions with designers, nurturing a fertile ground for innovative and impactful design concepts.

• Synchronized creative endeavors on a global scale by effectively coordinating with creative leaders across various regions, harmonizing creative visions and strategies for a cohesive international brand presence.

Feb 2000 - Feb 2010

• Spearheaded both the creative and account groups, orchestrating a harmonious blend of innovation and strategic client engagement.

• Skillfully formulated, nurtured, and led successful business pitches, showcasing the agency's capabilities and securing valuable partnerships.

• Exercised vigilant oversight over the agency's daily operations, ensuring seamless coordination and efficient execution across all facets.

• Commanded the entire production process, steering projects from conceptualization through to the final print, guaranteeing top-notch outcomes that align with client expectations.

• Cultivated an environment of dynamic ideation by sparking creative discussions and driving innovative inputs that elevated project concepts.

• Expertly managed a diverse spectrum of projects across varying stages, adeptly balancing priorities and resources to deliver excellence consistently.

• As a mentor, provided art direction and imparted valuable training to junior designers, nurturing their growth and fostering a culture of continuous improvement.

• Directed and managed intricate photo shoots and pre-press production, ensuring a seamless transition from creative vision to tangible realization.

• Embraced a versatile approach by seamlessly taking on additional responsibilities as required, embodying adaptability and dedication to the agency's success. Nov 1996 - Nov 1998

• Spearheaded the role of Overall Art Director, driving new business pursuits and orchestrating captivating client pitches that showcased our creative prowess.

• Pioneered the end-to-end process of conceptualizing, designing, and producing impactful advertisements that resonated with target audiences and communicated compelling messages.

• Assumed a pivotal role in the management and oversight of the Art Studio depart- ment, fostering a collaborative and productive environment that fueled the creation of visually stunning and effective visuals.

• Exclusively crafted and produced an array of captivating creative materials for two global giants, Coca-Cola and McDonald's, ensuring brand messages were brought to life with exceptional visual impact.

• Took the helm in the entire production journey, from conceptual design to the final print and beyond, demonstrating an unwavering commitment to delivering flawlessly executed visuals across various media.

• Expertly navigated the management of multiple intricate projects, overseeing the Coca-Cola and McDonald's accounts with meticulous attention to detail and a steadfast focus on excellence.

• Steered and nurtured junior designers through providing insightful art direction and comprehensive training, fostering a culture of growth and innovation within the team.

• Drove the seamless flow of work within Coca-Cola's in-house art studio, managing and supervising operations to ensure streamlined productivity and consistently outstanding outcomes.

Mar 1985 - Nov 1996

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