Creative Director Social Media

Michael Santiago Multimedia Designer Creative Director

Orlando, FL 32837

**.************@*****.*** +1-689-***-****

Portfolio: www.bit.ly/michaelsantiagoportfolio

Summary

Multimedia Designer and Creative Director with over 20 years of experience specializing in Graphic Design, Film, and Photography. Extensive expertise in rebranding, logo creation, marketing, packaging, and label design. Adept in using Adobe Creative Suite to enhance brand visibility and engagement across digital and print mediums. Proven success in managing high-profile projects, including rebranding over 100 products for Nutrex Research and leading marketing strategies that increased property sales by 20% at Century 21 Next Level.

Professional Experience

Marketing Manager

Century 21 Next Level – Kissimmee, FL

October 2023 – May 2024

- Spearheaded marketing strategies that increased property visibility and sales by 20% through targeted digital campaigns and SEO optimizations.

- Led a marketing team in executing promotional events and multifaceted campaigns for corporate and individual property launches.

- Integrated AI tools and automation processes to streamline marketing efforts, boosting efficiency and campaign reach.

- Created engaging content across digital platforms, aligning with brand values and increasing customer conversions.

- Collaborated with sales teams to ensure marketing strategies met sales objectives, supporting overall business growth.

Creative Lead / Label Designer

Nutrex Research – Oviedo, FL

June 2022 – December 2023

- Led the rebranding of 100+ products, consistently meeting tight deadlines and achieving a 5% increase in social media engagement within 3 months.

- Designed packaging and labels adhering to FDA standards and multilingual consumer regulations.

Graphic Layout Specialist

Freeman Decorating

September 2013 – February 2020

- Produced high-quality layouts for wide-format printing, ensuring color accuracy and quality standards for clients like Disney World, Puma, and Nike.

- Collaborated with design and production teams to deliver top-notch exhibit, trade show, and corporate event graphics.

Education

Bachelor's Degree in Graphic Design

Atlantic University College – Guaynabo, PR

Graduated August 2008

Skills

- Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects)

- Marketing & Branding: AI integration, SEO, Social Media Strategy, Digital Marketing, Content Creation

- Project Management: CRM software, Analytics, Project Management Software

- Photography & Video Production: Packaging, Label Design, Wide Format Printing, Prepress

- Additional Expertise: AI Chatbots, Build Automation, Social Media Marketing, Web Design

Certifications & Tools

- Proficient in Adobe Creative Suite

- Social Media Marketing and Management

- AI Chatbot Development

- SEO Tools & CRM Software

Portfolio

www.bit.ly/michaelsantiagoportfolio

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