Product Development Business

DENNIS DICKEY

Sanger, TX / 770-***-****

********@*****.*** / www.linkedin.com/in/dennisdickey

SUMMARY AND PROFILE

Marketing & Sales Executive Leadership

Orchestrated Global Growth in Consumer Products Goods - Building Materials Market Segments - Successfully Launched Start up Business

Extensive experience in investigation, analysis, and communications with progressive advancement and a consistent record of achievement in a changing environment with ability to champion multiple tasks. Bottom-line global growth initiatives focused with expertise in working with cross functional teams in establishing benchmark development platforms in product line development, manufacturing operations, cost analysis, testing, collateral, launch parameters and sales actions. Identifying new opportunities, developing customer insights, and driving the product development process and introduction. Globally aligned product manufacturing and distribution points to best utilize efficiencies in cost reduction. Recognized global leadership ability to define and deploy systematic plans for translating business goals into reality with focus on improving market share, brand awareness, and profitability. Key Qualifications

Highly Proficient at filling Multiple Leadership Rolls Global Reach: Americas, Pacific Rim, Asia, & Europe Brand Management Product Line Development High Performance Training & Development Market Penetration Customer Acquisition Global Sales & Marketing Management Global New Business Development Market Research & Analysis Deal Negotiation & Closing Global Brand Management Cross-Selling / Up-Selling Campaign Management

Product Development Competitive Analysis

Project Management Consultative Selling

Consumer Insights Strategic Planning

Growth Initiative P&L Management

Product Launch Forecasting

B2B

PROFESSIONAL EXPERIENCE

Void Form Products, LLC, Fort Worth, TX

DIRECTOR PRODUCT EDUCATION & BUSINESS DEVELOPMENT, North America 06/2022 - Present

Established training and installation manuals for their new PlumbingVoid product line to train sales employees and installing contractors pertaining to best practices and procedures. Established a marketing and contact program to continually update accounts with product information and provide project success stories. Other activities underway are:

Social media awareness program for better company exposure

Set up and conduct onsite or webinar product training for architects, engineers and contractors

Establishing specifications for product lines to be able to properly present to architectural and engineering communities

Spearhead all trade show participation

Jobsite product inspections

Updating internal sales customer database for better business development

Rebranded corporate product line image focusing on core business product utilization

Developed marketing/sales project tracking for new construction project bidding

Established follow-up program for construction contacts from architects, engineers, developers, and subcontractors

Introducing Hub Spot CRM program for project tracking and better communication within the company SWM International, Dallas, TX

BUSINESS DEVELOPMENT MANAGER, North America

01/2020 - 05/2022

I was brought into the organization to develop a market for horse bedding and a spill-absorbent material all made from a patented process from flax straw. My research led me to understand absorbent markets in both fields of interest and the process development was made to outperform all products within the industry for bedding and absorbents both man-made and all-natural. Literature was completed, product testing was done and, obtained 4 ASTM certifications with the product line compared to no rankings with any competitive products. Introduced Flax absorbent product BioLoxx and Flax Premium Horse Bedding.

Implemented a packaging program for both product lines and provided detailed information on packaging for proper use and practice guidelines. Ranked as the best design in the industry

Introduced product line into our sister company Filtrexx and completed training for 20 sales representative, 5 customer service representatives and 10 management executives regarding features, benefits, competitive advantages and strategic selling initiatives as well as target markets to fill a market need

Initiated a market launch and social media campaign on LinkedIn

Placed media advertisement in magazines targeting Amish communities for horse bedding resulting in immediate growth of new accounts for distribution and 10 truckload a month for horse bedding

Email program and social media finally took hold and I was able to gain business from Behr Brand paint from Masterchem Industries by identifying spill issues and saving their company over $100k annually with a better way to deal with paint spills

Gained business with a Canadian rubber manufacturer by using our flax shives as a substitute product for chopped fiberglass. This was averaging 4 new truckload of material per month

Total new sales was generating $500k in new business Pinnacle Propane Express, Atlanta, GA

SENIOR ACCOUNT EXECUTIVE, Eastern USA

01/2012 - 01/20

Market and sell propane services to consumer goods retailers in GA, NC, SC, FL, TN, AL, and MS. Lead and mentor 9 sales reps covering half of the USA. Partner with multiple associations, including ARA, AMA, and AFPD, with 150+ members that require personal sales calls and updated product information.

Grew territory by 125% in sales, acquired 25+ new chain accounts averaging 20 stores each; total growth over 6k regional locations.

Orchestrated two organizations (Horizon Retailers Association, Tri State Trade Association) for buying programs, totaling 2K+ new accounts in 3-years.

Reduced order processing time by 40%, allowing sales reps time to visit upwards of 7 additional prospects per day by consolidating manual order entry form from 7-pages to 1-page PDF document.

Generated a 45% call back to the sales team in prospecting referrals, resulting in 15% increase to close rate by creating and implementing a customizable information letter for leave-behinds.

Captured Sales Executive Award (2012, 2013, 2014, 2015, 2016, and 2017) for highest producing salesperson companywide.

Maximum Resources, Atlanta, GA

VICE PRESIDENT MARKETING & PRODUCT DEVELOPMENT

01/2008 - 01/2012

Created opportunities and solutions for manufacturers selling and marketing products to Top 100 Retailers in North America. Managed 65 independent marketing and sales rep organizations.

Sourced and developed new technology to expand fire pit product line resulting in $7MM in new sales with 50% profit margins to The Home Depot, Menards, Lowes, Front gate, Sports Authority, Target, Big 5 Sporting Goods, and Hayneedle.

Initiated new garden tool line (Centurion Brands) at The Home Depot, gaining $750K in sales with 32% margin in first 6-months on endcap slotting alone. Placed 3 new fire pits resulting in $3MM in sales.

Developed complete line of decorative wall art and clocks, for Home Goods resulting with 13 new items totaling $500K in sales at margins of 40% with reorders every 7-weeks totaling $3.75MM in annual sales.

Collaborated with design team to create and launch new grill/smoker; secured $9.2MM in sales with profit margins of 39%.

Landmann-USA, Cartersville, GA

VICE PRESIDENT MARKETING

01/2006 - 01/2008

Owned strategic marketing plans for all product lines, promoting sales growth, brand affinity, and customer satisfaction.

Improved profit margins to 30% by adding 15 new products, resulting in additional $2MM in consumer goods sales.

Developed premium incentive program with the NCAA, Budweiser, and Coca-Cola, capturing $1MM in annual sales.

Redesigned corporate website, established an e-commerce store, ad placement, press releases Advanced Coating Systems, Woodstock, GA

CORPORATE VICE PRESIDENT SALES & MARKETING

01/2004 - 01/2006

Revamped struggling sales operation by introducing a sales and marketing program to immediately increase revenues.

Increased sales from $450K to $1.2MM in 2-years with gross profit of 38% VHS Hardwood Distribution, Madison, TN

PRESIDENT AND OWNER

01/1997 - 01/2004

Launched Distribution Company for hardwood floors catering to contractor industry. Grew sales to $7.5MM, sold in 2004.

Designed value-added programs, including industry changes, new product introductions, and product training.

Additional professional experience with USG Interiors as Director Global Product Marketing Standardization -

$879MM product line sales

EDUCATION AND OTHERS

Aurora University, Aurora, IL

Master of Science in Business Management

Northwood University, Midland, MI

Bachelor of Science in Business Administration

Northwood University, Midland, MI

Associates in Finance

Learning International, Institute of Management Studies, Dale Carnegie Sales Management Coursework & Seminars

Recognition / Professional Affiliations / Community Involvement

ISO 9002 Quality Chairperson Worldwide Sales and Marketing for USG

Chairman’s Award Winner USG Corp

Donald Buchard Journalism Award Northwood University

Who’s Who in American Colleges and Universities

Publications – Survey for Chemical Times and Trends

Volunteer for Habitat for Humanity

Past President of Inter Fraternity Council

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