Data Scientist
Resume:
Beau B. Webber, PhD
Boise, Idaho
*******@*******************.***
EDUCATION
Ph.D., Geography (Geographic Information Systems / Statistics)
University of Idaho
Dissertation: “Spatial Consumer Behavior: A Multi-perspective Geographical Analysis Approach”
Combined relational databases, database marketing, GIS and statistical analyses to develop a novel approach in data mining and predictive modeling. Various techniques including customer mapping, site selection, market penetration, linear and logistic regression and spatial analyses. Minor is Statistics, courses including Multivariate Analysis, Business Forecasting, Statistical Analysis, Probability Theory and Spatial Analysis.
M.S., Geography (Geographic Information Systems / Statistics)
University of Idaho
Thesis: Data collection, conversion, and statistical analysis of modeled vs. actual DEM data. Extensive GIS and Statistical Software experience, including ArcGIS, ArcInfo, SAS and Minitab.
B.S., Geography (Demographics)
University of Idaho
Areas of Concentration: demographics, human and physical geography, computer applications.
EXPERIENCE
Logistical Marketing
Consultant / Contractor (March 2024-Present)
Marketing Campaign Development, A/B Testing, Data mining, Predictive Modeling and GIS services for various B2B & B2C companies. Major clients include People to People Ambassador Programs, Alaska Communications, Cascade Natural Gas Company, Deseret Book, Discovery Programs, Envision Experience, Intermountain Gas Company, Montana Dakota Direct Utilities, Northern Tools & Equipment, Outward Bound & many others (see consulting projects on last page). Major contributions include:
Have worked with numerous public and private entities to acquire address and parcel information for a variety of utility companies.
Created marketing campaigns for direct mail, email, telemarketing and texting campaigns using various software programs including SQL, Salesforce, Pardot, Campaign Monitor, PostalSoft, BCC Mail Manager and ArcGIS.
Developed predictive models using a variety of demographic, proximity and lifestyle segmentation variables to increase revenue for several clients.
Comprehensive geocoding experience using ESRI ArcMap, Business Anlayst, ArcView and Maptitude.
University of Idaho
Business Analyst (Feb 2023-March 2024)
Developed numerous marketing initiatives, including ideal customer profiles, customer market penetration, A/B testing, geographic information systems, data mining and predictive modeling. Created nationwide market areas and updated outdated postal information to substantially increase attendance for various events. Collaboration with numerous vendors including multiple advertising and direct marketing agencies.
People to People Ambassador Programs
Analyst, Director, Vice President of Database Marketing, Consultant (Sep 1995- May 2015)
Developed B2C and B2B database marketing and analytical strategies to significantly enhance marketing effectiveness for the premiere educational travel company in the US. Significant contributions to the company included site selection, predictive modeling, designing and testing multi-channel marketing strategies, sales territory development and seminar location planning. Directed extensive processing, exploring and modeling of large datasets (50+ million records) using SQL, Merge/Purge, GIS and SPSS. Worked with numerous vendors including Acxiom, Data Axel, Experian, Merkle, Peachtree and multiple advertising and direct marketing agencies. Typically generated 15-20% annual sales growth without increasing marketing costs
Alaska Communications
Senior Marketing Analyst (Aug 2010-Dec 2014)
Directed marketing & GIS development for B2B and B2C groups. Generated customer retention and new customer marketing campaigns, including direct mail, texting and telemarketing varieties. Directed extensive telecom planning for wireless and wireline penetration and growth opportunities, as well as various projects including customer segmentation, database warehousing and modeling. Created inaugural customer / non-customer databases for all residents and businesses in Alaska. Worked with numerous vendors including Acxiom, Info USA, D&B and multiple advertising and direct marketing agencies.
PRESENTATIONS & PUBLICATIONS
A multi-perspective approach to marketing: Using GIS, Data Mining and Direct Marketing to Increase ROI. Presented at the Greater Minneapolis Postal Customer Council, Minneapolis, MN Feb 2020
“Use Geographic Information Systems (GIS) to Strengthen Marketing, Direct Mail and Testing Campaigns.” Presented at the Greater Salt Lake City Postal Customer Council, SLC, UT Sep 2019
A multi-perspective approach to marketing: Using GIS, Data Mining and Direct Marketing to Increase ROI. Presented at the Greater Las Vegas Postal Customer Council, Las Vegas, NV Sep 2018
“Introduction to GIS” World GIS Day, College of Western Idaho. Nampa, ID. 2012
"Target Marketing Seminar" Greater Northern Nevada Postal Customer Council, Reno, NV 2010
“Use Geographic Information Systems (GIS) to Strengthen Marketing, Direct Mail and Testing Campaigns.” Presented at the Greater Portland Oregon Postal Customer Council, Portland, OR. June 2007
“Lo-GIS-tical Measures: The Secret Weapon in Direct Marketing.” Presented at the National Center for Database Marketing Conference (NCDM), Orlando, FL. 2006
“Making Better Business Decisions: Using Maps, Demographics, and Statistics in Real Estate, Retail, and Target Marketing” Presented at the Grove Hotel, Boise, ID. 2005
“Target Marketing” Presented at the Greater Boise Postal Customer Council Conference, Boise, ID. 2005
“Target Marketing” Presented at the Greater Spokane Postal Customer Council Conference, Spokane, WA. 2004
“Spatial Consumer Behavior: A Multi-perspective Geographical Analysis Approach” University of Idaho, 2003
"Spatial Decision Support Systems" Presented at the 17th Annual ESRI User's Conference, Sun River, OR. 2002
“Business Geographics" Presented at the 14th Annual ESRI User's Conference, Sun River, OR. 1999
“Intelligent GIS: A Book Review” The Professional Geographer, 1998 “Testing the Vertical Accuracy of 7.5 Minute and 1 Degree Digital Elevation Models” University of Idaho, 1995
AWARDS & CERTIFICATES
State of Idaho Teaching Credential; Secondary Earth Science and Computer Applications
Numerous Certificates and Classes using SPSS, SAS, HTML, Excel and ESRI GIS
1st Place - Best Theme "Business Geographics" - 14th Annual ESRI User's Conference
Presidential Bonus Award, Ambassador Programs
Former Co-Chair for Greater Boise Postal Customer Council
Former member of Treasure Valley GIS Committee
MEMBERSHIPS (PAST AND PRESENT)
American Association of Geographers
ESRI Business Partner
Boise Metro Chamber of Commerce
Co-Chair, Greater Boise Postal Customer Council
Treasure Valley GIS Advisory Committee
VARIOUS CONSULTING PROJECTS
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