Senior Living Business Development

Experienced Senior Living Operator and Sales leader with over 30 years of experience in the Senior Living industry. Highly driven professional passionate about coaching servant leadership to drive maximum results.

Highlights of Expertise

Strategic Planning

Sales/Marketing

Operations Oversight/Auditing

Budgeting/Forecasting

Business Development

Succession Planning

Leadership Development

Critical Thinking & Innovation

The Wolff Resident Experience Company February 2020 – Present

Vice President, Operations and Sales

Wolff Resident Experience Company manages Revel Communities 13 Independent Living properties, 1940 units across 6 states for senior living business sector of Wolff Company with $4.3B in assets under management.

Joined company as VP, Sales February, 2020 and promoted to VP Operations and Sales October, 2022.

Successfully opened 9 new developments - developed process to reduce pre-leasing timeline from 15+ months to 7 months while improving occupancy and reducing expenses.

Lead all operations and sales initiatives for a dynamic senior living company.

Mentor and coach team members to foster a culture of servant leadership and excellence.

Partner with Human Resources to ensure engagement through company culture codes; structure company onboarding process and implement hiring tool (Predictive Index – Mindwire) to support recruiting and existing team dynamic interactions.

Partner closely with Asset Management and Investor Groups with forecasting and reporting.

Function in dual role as VP Ops/Sales while also filling in open Executive Director positions.

Brookdale Senior Living (acquired Emeritus Senior Living) March 2016 – January 2020

West Division Director of Sales

Brookdale Senior Living Inc. is the nation’s premier operator of senior living communities. The Company is committed to its mission of enriching the lives of the people it serves with compassion, respect, excellence and integrity. The Company operates independent living, assisted living, memory care, and continuing care retirement communities.

Partnered with VP Sales to drive occupancy in 250+ communities

Direct Supervisor for 15 District Sales Directors across 4 Regions including CCRC’s

Trainer/Mentor for newly hired DDS Associates

Division posted YOY and highest NOI growth of 1.8% 2016 vs. 2015

Continued increase YOY in revenue at avg. of 2.2% in 2017-2018 through quarterly realignments

Occupancy increased .04% and Community Fees increased $1.76M or 21.6% YOY from 2017 to 2018

Pilot/development projects include: Symmetry pricing, Optum/United Healthcare partnership implementation, District Director and Community Sales orientation programs, sales playbooks, Contact Center pilots, Large Employer Group partnership in business development, National partnership development with Paragon Global Resources, assisted in development of DDS onboarding checklist used company-wide.

Achieved highest occupied region ranking in the company in one assigned Region.

Maintained highest occupancy Divisional results in company 4 consecutive years.

Senior District Director of Sales April 2009 – March 2016

Promoted to Senior District Director of Sales

Directly responsible for occupancy growth of 3 Districts (30 communities) in addition to an assigned DDS with turn-around district

Trainer/Mentor for newly hired DDS Associates

Achieved YOY growth each consecutive year in all 3 Districts

Successfully supported leadership development and growth results with assigned DDS

NIKKEI MANOR ASSISTED LIVING 2008-2009

Executive Director

Maintained deficiency free annual survey results

Maintained 100% occupancy

Member of non-profit Board of Directors for Nikkei Concerns

Led all operations of Community

BONAVENTURE SENIOR LIVING 2006-2008

Executive Director

Opened 2 newly constructed IL/AL communities back to back (200+ units)

Opened each Community above set occupancy targets

Hired entire Team at each location and fully trained each new Associate

Responsible for all pre-sales/Sales & Marketing for each community

Managed all state regulatory compliance measures to open both communities

Executive Director post grand opening, fully met budget targets

EMERITUS SENIOR LIVING 2004-2006

Senior Executive Director

Responsible for full operations of 2 South Snohomish County Emeritus AL communities (180 units combined)

Managed Sales/Occupancy for both communities

Successfully drove both communities to 100% occupancy, positive NOI growth

Trainer for newly hired Executive Directors

Achieved deficiency state survey results 2004 and 2005

Exceeded budgeted targets each consecutive year

ALDERCREST HEALTH & REHABILITATION 1991-2004

Senior Director Social Services

Discharge Planner for 60 bed skilled Medicare Unit

Responsible for managing Social Services Department staff

Developed Social Service Director Training Program

Divisional Trainer for Extendicare WA State Social Work Team

Recipient of Sylvia Anary Community Service Award (2000)

Recipient of Employee of the Year (1993, 1996, 1998)

Bachelor of Arts in Social Work

Central Washington University, Ellensburg, WA

Affiliations

Florida State University, Sales Certification

Technical Expertise

MS Office Suite, Yardi, Paylocity, Sharepoint, Enquire, CRM, Vena, Cubigo, Teams, Zoom

Social Networking (Linkedin, Facebook, Twitter)

Contact this candidate